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Sony shuts down Bluepoint Studios

Sounds like Sony is going all in with GAAS.

Hope they fall flat on their face.

Bluepoint was probably the strongest studio they had (Insomniac, Sony Santa Monica, Naughty Dog, Bend, and Sucker Punch are a joke and not what they used to be).
 
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Even if that were the case, they probably had to as a self-preservation mechanism since they seen Sony overcompensating with GaaS and not green-lighting remakes people have been asking for, for years, nor many single player games outside of Marvel contracts.

Execs should also have the foresight to know what they're good at and keep feeding them with that as well. Like Housemaque being fed with what they're good at.

I'm just not buying this idea that Bluepoint was the one that wanted to come on as a live service studio. Makes zero sense.
 
Wow! Seriously Sony wow! Really thought Blue Point was gonna give us launch Bloodborne PS6 best graphics ever remaster. There are so many games this studio could of remastered from Sonys classic library. They were obviously a very talented studio. I just don't understand Sonys vision anymore. Really think they have lost their touch this generation and business sense.
 
At the same time, we're operating in an increasingly challenging industry environment. Rising development costs, slowed industry growth, changing player behavior, and broader economic headwinds are making it harder to build games sustainably.

Ooooft the modern games industry is just a miserable place.

The heart and soul has been ripped out of it and I only see it getting worse.
Pretty sure their latest gaming division earnings reports were record sales and profits. I think even more than juiced up covid time when lots of tech and gaming companies shot up.

They got the money.
 
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Hey, Mr Hulst. Who let you out of the office?
Nah this is the first time this entire generation that I agree with one of Hults's decision. Now if only someone could convince him to let Insomniac escape the Marvel mines and go back to working on real franchises like Resistance ( or even better get some competent teams to work on bringing back Killzone and Socom ), then we can finally turn this ship around.
 
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They only people who do that are Sony fans themselves though, they've been conditioned to only expect high-budget releases.

I dont think most PC or Nintendo gamers care that, when they pause their game, zoom in, and look at the dithering on a blade of grass that it's not running at native 4K.

AstroBot should have sold over 10 million copies with how fun and charming the game is, but it's not a super-realistic narrative driven third person action game.
Maybe look at a major franchises like DK bonanza and mario tennis they ain't selling too hot on switch 2 as well. bloodborne and elden ring are not impressive looking games technically and sold amazing on PlayStation.
 
AAA development needs to die. Costs need to be lowered. Ambition in terms of needless visual spectacle has to be toned down, developers need more room to have original ideas and above all

Publishers must STOP. CHASING. THE GAAS GOLDEN GOOSE.
 
Nothing in life is guaranteed. Obviously if Sony had a crystal ball they wouldn't have made the deal.

BluePoint could have said no. BluePoint could have stayed making single player games.

BluePoint is to blame, not Sony.

BluePoint didn't want to do that.
How can you know they were acquired with the goal of becoming a live service studio? And my friend, if Sony bought an 80-person studio that had never made a live service game in its life with the intention of having them develop a live service title, then they're complete idiots. That would be like buying an orange expecting it to taste like a strawberry.
 
Ps5 is selling bangers yet Sony is having their Xbox one moment, how is this possible 🤣😂🤣
They're effectively the only "premium" console on the market, that's how. If Microsoft had even been half competent over the last decade and a half, all those debacles from Sony would have put them on the edge of a cliff.
 
What an absolute shitshow of a generation Sony is having. Almost no first party games, GAAS chase, closing studios down. Embarrassing.
 
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You're an MBA... LOL.

What sort of demented argument are you making ? The "audience" aren't eating 5 years of burn-rate for no ROI. That's the fucking difference!

As a business leader handling multiple studios, when your CFO rolls out the budget for 2027 fiscal and there's a 8 digit hole based on projected costs, please explain YOUR decision making process ? Do you spread it out and potentially sabotage growth elsewhere by cutting everyone off at the knees, or do you look and see where all the red-ink is, and the likely prognosis for reversing that trend over the next quarters.

Or do you play favourites and spare an unproductive unit because they've done a good job *technically* in the past, but have virtually zero proven track record at developing their own creative and IP ?

Unless you have access/insight into the budget, portfolio, performance of all units in the studio, your arguments are in no way based in reality. Its just emotion.

Sorry, not sorry.
I'm canning at least 3 other studios that don't have the quality reputation of Bluepoint first - Bend, Media Molecule, Firesprite
 
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They're effectively the only "premium" console on the market, that's how. If Microsoft had even been half competent over the last decade and a half, all those debacles from Sony would have put them on the edge of a cliff.

Totally false and a pure lie. You've just stated MS wasn't even half competent over the last 15 years. Do you realize how long 15 years is? It's okay to credit Sony with Playstation overall, while also hating this STUPID move.
 
They closed a small talented studio that made their PS5 launch mean something. And the studio that made the superb shadow of the Colossus remake and Zone of the Enders remake.

Hulst, you are a fucking piece of shit. You should shove you in a cave along with your shit studio and above Aloy up ur ass with it . Motherfucker willing to close all the studios but not the studio he was the head on and making this shit a new game that no one actually wants.

Fu you POS. Get fked loser .

I hope someone else grab these talented people. Jesus Christ


Fucking Glad I am done with this shit company. fucking garbage I swear. Really pissed off about this.
 
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Are you fucking kidding me? There's no studio easier to run a profit on earth than Bluepoint. Remaking classics with an 80 person team? Even something as obvious as an Uncharted remake would have sufficied.

By them just to release no games? Fuck Herman. I haven't read a headline which has pissed me off this much in a while.
 
Nah this is the first time this entire generation that I agree with one of Hults's decision. Now if only someone could convince him to let Insomniac escape the Marvel mines and go back to working on real franchises like Resistance ( or even better get some competent teams to work on bringing back Killzone and Socom ), then we can finally turn this ship around.
Resistance? Killzone? SOCOM? None of those have been relevant for 15 years. I'm no Marvel fan, but I don't think the wider gaming landscape is particuarly interested in those coming back.
You bash remakes, but I think you're the one living in the past.
 
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in the past, sony execs wouldve fallen on their own swords after this disaster. I still remember Kaz and other execs literally bowing for a few minutes after the PSN hack.

meanwhile this shameless western cockroach shitstain excuse of a human being has shut down half a dozen studios, laid off thousands of devs from first party studios like naughty dog, insomniac and GG. Cancelled over 12 games he himself greenlit. And produced inarguably the single worst generation of sony exclusives ever. And he gets to keep his job?

Fucking resign you shameless cunt. Just be like i fucked up. Dont take your salary for a few years. Stop giving other execs bonuses for a few years. iwata did this. Take ownership. But in the west, we dont have this culture of accountability. We are just a bunch of women with zero accountability. Zero responsibility. We fire devs on a whim. We shut down studios after forcing them to make garbage. But we want our yachts, just so we can have whores to fuck and caviar to eat out their asses.

Garbage culture this. I was reading tweets about rockstar devs with 15 years of experience not finding jobs after a year of applying. In an age where Sony and MS are posting record profits. In an age when gaming is literally bigger than ever. When we should be going all in on gaming investing in future talent. But no, lets fire everyone for short term profits so we can continue to afford some whores.

Japan needs to kill their PS headquarters. Take day to day operations back to Japan, and go back to japanese values. Instill those japanese values in your western studios. Do not fuck with these low life american and european money men who dont understand gaming. Who dont value art. And just care about the bottomline.
 
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They forced a studio skilled at remaking games to do GaaS and now they are killing it.
Even retarded people will call this retarded.
 
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This is incredibly short-sighted. Sony could have had Bluepoint knocking out high quality remakes for the next decade and we would all be happy. I figured we would at least get Bloodbourne out of this, maybe a Sly Cooper remake. Disappointing.
 
Fuck Sony
Fuck them right in the ass with a cactus
Hope they choke on a barrel of rotten dicks
Fuck them in every which way till they are a bloodied stomp that's getting beaten by their own testicles until they look like bloody apple sauce
 
I think that is short term thinking next quarter thinking with no eye to long term brand health.

First party output should be seen as a loss leader that creates enough niches to broaden the appeal of the console so the platform holders can collect their 30% of all games.

Worrying about this game or that game losing a small amount of money is a problem next quarter, next year, in 10 years it is nothing. That's not what they are doing anyway. They are creating as many gaas as they can to see what sticks. They aren't wanting to make enough money for profit, they are wanting to make 10 gaas and have 8 of them fail, 1 do okay, and one be Helldivers 2. That will ruin their first party output. It's a trend chasing get rich quick scheme with all the witless guile of a child when they first discovered a cookie jar and imagined they were the only one to ever have the idea to steal from it.

Sony got into this zeitgeist and into this place they are now by building that coalition over time. It did not form up around gaas.

This move right here, closing Bluepoint, will mark a turn in Sony's fortunes in the years to come. I'm sure next quarter will be fine but what about in 5 years? They fucked their zeitgeist and took it for granted. People image the biggest can't fall but just remember Blackberry. Sony will rue this day actually, because it's gonna screw them eventually in the market.
I don't care about Sony's brand health and I don't care about any of their long-running first-party studios. They're all mediocrities to me. I'd trade them all for more games like Helldivers and Marathon. It's also not my intent to give business advice. The examples I listed are simply things I, personally, might have actually purchased if they existed.

I just think some people here are vastly overstating Bluepoint's pedigree and capabilities when all they've ever done is make some HD remasters and one remake of dubious quality. Clearly Sony overestimated their capabilities too, which is another matter.
 
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