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PS Store prices aren’t the same for everyone anymore — Sony experiments with dynamic pricing

Yeah I get that it's a bit gutting to not get picked for something good like this trial, some even get picked and sent out free codes, same with betas I don't get picked for but I don't necessarily feel that screwed by it. I understand the feeling and sympathise.
it's more than 'a bit gutting' when a corporation you've supported for decades (& which, in all that time, never pulled any crap like this) does this. it's more like a slap in the face, & so my response is just to pass on ps plus till this time next year, when maybe i get lucky. all of which ends up benefiting who, exactly?...
 
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it's more than 'a bit gutting' when a corporation you've supported for decades (& which, in all that time, never pulled any crap like this) does this. it's more like a slap in the face, & so my response is just to pass on ps plus till this time next year, when maybe i get lucky. all of which ends up benefiting who, exactly?...
You and the corpo in the end if it pans out. Those lucky ones in the trial define the price elasticity curve and if a lot of people buy at the lower price (making a low gradient price elasticity curve) then it's encouraging to "pick B" and make that the regular price for everybody while increasing the corpos overall revenue/profit too. Win win. Your own reaction to the trial notwithstanding ofcourse. if everybody got upset and simply quit because some users were picked randomly in a trial then I guess we're all doubly screwed because that would not have the effect it was intended to have.
 
You and the corpo in the end if it pans out. Those lucky ones in the trial define the price elasticity curve and if a lot of people buy at the lower price (making a low gradient price elasticity curve) then it's encouraging to "pick B" and make that the regular price for everybody while increasing the corpos overall revenue/profit too. Win win. Your own reaction to the trial notwithstanding ofcourse. if everybody got upset and simply quit because some users were picked randomly in a trial then I guess we're all doubly screwed because that would not have the effect it was intended to have.
i'm sorry, but this's some serious 'consumers as lab rats' rationalizing. 'all you gotta do is be patient & wait for your windfall!'. & where my own response = 'rats not behaving the way we anticipated.' if nothing else, you've managed to make me smile... 'remain calm. this all makes perfect sense. seriously.'... smh...
 
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i'm sorry, but this's some serious 'consumers as lab rats' rationalizing. 'all you gotta do is be patient & wait for your windfall!'. & where my own response = 'rats not behaving the way we anticipated.' if nothing else, you've managed to make me smile... 'remain calm. this all makes perfect sense. seriously.'... smh...
What's there to be sorry about? I mean yeah, we're all lab rats in that sense if you mean that they do trials and demo programs on consumers to see how the market reacts and what they should do. No doubt about that.

Whether the majority of control (status quo) "rats" don't turn green (with envy, pun intended) during it or not would also be important I guess. It might backfire. this particular trial is for lower pricing and seeing if sales increase enough. so not a bad trial to be in and might ultimately be good for all the "rats" that were the 'control' rats paying normal prices (depending on if the other lucky rats responded well). As a "rat" I'll personally just be looking at the other rats and hoping they responded well to it so I can get the same just like medical testing too but if you're pissed about missing out right now then that's understandable.
 
i'm sorry, but this's some serious 'consumers as lab rats' rationalizing. 'all you gotta do is be patient & wait for your windfall!'. & where my own response = 'rats not behaving the way we anticipated.' if nothing else, you've managed to make me smile... 'remain calm. this all makes perfect sense. seriously.'... smh...
You gotta be patient and maybe you'll be lucky, right now the AI model for the PS store is trained by Sony using the data set from Concord sales, when Marathon comes around I'm 99.999999999% positive the data set interpretations will go something like "oh sh*t, we're really f*cked!" at Sony HQ.
 
What's there to be sorry about? I mean yeah, we're all lab rats in that sense if you mean that they do trials and demo programs on consumers to see how the market reacts and what they should do. No doubt about that.

Whether the majority of control (status quo) "rats" don't turn green (with envy, pun intended) during it or not would also be important I guess. It might backfire. this particular trial is for lower pricing and seeing if sales increase enough. so not a bad trial to be in and might ultimately be good for all the "rats" that were the 'control' rats paying normal prices (depending on if the other lucky rats responded well). As a "rat" I'll personally just be looking at the other rats and hoping they responded well to it so I can get the same just like medical testing too but if you're pissed about missing out right now then that's understandable.
well, rats will be rats, & predators will be predators. &, as a fellow 'rat', i'll simply be leaving the sony ps plus cage for a year. enjoy the show, & take care...
 
No surprise.

Long time ago, didnt travel sites show different prices? If you were on Mac the prices were higher than if you were a PC user?

Dynamic pricing has been going on for ages, it's just that with digital you can do it instantly on an individual level if they really want to get nitipicky. Right now, prices are already different across people at a country level (USA $70, other western countries about $70 US equivlanet when converted to their currency, then Argentina would be like $15 US.

Brick and mortar stores have different prices pending which country, which zone youre in, and a franchise store has more flexibility to sell a product at a different price than a store run by head office. It's just that they cant have dynamic pricing too much because no store is going to change prices on a daily basis unless it's a gas station who just needs to change the price of 3 types of gas and diesel. Ecom prices are dynamic already, often different than the brick store and it sure changes a lot faster than a brick store. A brick store often has prices changing at a certain day (each store is different but often adjusting as per their weekly flyer deal dates). Amazon can change the price today, tomorrow, or whenever they feel like it.

As for the nitty grittiest level of dynamic pricing - per individual user - well, that's digital for ya. Force you to sign in to see a price, and it's adjusted to you specifically. If you dont like that then buy it from the store.... oh wait most gamers have gone digital and are too lazy to change a disc..... well, then youre screwed.

As for the site's example of lowering prices, that can happen. So can be keeping prices high or making them higher. If a game profile buys FIFA every year at full price, why would their customized game store ever put it on discount? Just leave it at full price and the guy will eventually buy it. But for someone who never buys FIFA at full price or ever, then the algorithm is probably better to bargain price it faster as he never buys at full price. And someone who never buys a soccer game ever, maybe it gets bargain binned to $19.99 fast in hopes he bites. But the soccer lover stays at $70.
 
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i'm sorry, but this's some serious 'consumers as lab rats' rationalizing. 'all you gotta do is be patient & wait for your windfall!'. & where my own response = 'rats not behaving the way we anticipated.' if nothing else, you've managed to make me smile... 'remain calm. this all makes perfect sense. seriously.'... smh...
For gaming, it seems most of the time corps win as gamers always fold.

- Digital games
- No more selling/trading back digital copies, or lending discs to a buddy
- DRM/mandatory online/some games dont even have all the content on disc and you got to download the rest
- In order to play the game, you got to make an online profile
- Games increased from $60 to $70, and Nintendo now charges $80 for Mario World
- Tons of GAAS/MTX. Can lead to P2W or at minimum be an annoyance as they keep promoting the mtx of the week in your face hoping you buy
- Ultra bloated game files and patches taking up tons of space and requiring gamers to buy an external HDD. Doesnt help that console games cant be run off a disc anymore too
- Paying for online MP fees a waste of money (PC is free!). What started on Xbox OG then spread to Sony and Nintendo
- Online game sub plans are supposed to be dumb. They seem to be humming along fine. What started as PS Now, then went to Game Pass, then Nintendo
- There's surely more I missed

All game companies have to do is wait it out. And gamers cave in every time.
 
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I will start by saying, I've always been Sony/PlayStation fan boy! I've been saying for years how greedy and predatory Sony PS have been.. They have been slowly gearing up for this anti consumer bullshit. It's not just this, their return policy on digital games, much higher pricing on digital games compared to physical, their rip off subscription tiers, overpriced peripherals and accessories.. They are becoming some artificial glorified brand like Apple that you need to have money for to keep supporting. If the PS5/Pro wasn't the best console experience, I would have told Sony to get fucked!

When you are in your 40s and have watched Sony ever since OG PS1 released, you can tell in waves depending on the console success how they have been. We first really saw Ego Sony after the success of PS2, they were put back in their place with the disastrous PS3 launch and they were humbled going into PS4, because of that success, they are repeating their greedy ego behaviour again with PS5 generation, unfortunately they are dominating and so the anti consumer bullshit continues with 'Dynamic Pricing'. We really need more competition!
 
I will start by saying, I've always been Sony/PlayStation fan boy! I've been saying for years how greedy and predatory Sony PS have been.. They have been slowly gearing up for this anti consumer bullshit. It's not just this, their return policy on digital games, much higher pricing on digital games compared to physical, their rip off subscription tiers, overpriced peripherals and accessories.. They are becoming some artificial glorified brand like Apple that you need to have money for to keep supporting. If the PS5/Pro wasn't the best console experience, I would have told Sony to get fucked!

When you are in your 40s and have watched Sony ever since OG PS1 released, you can tell in waves depending on the console success how they have been. We first really saw Ego Sony after the success of PS2, they were put back in their place with the disastrous PS3 launch and they were humbled going into PS4, because of that success, they are repeating their greedy ego behaviour again with PS5 generation, unfortunately they are dominating and so the anti consumer bullshit continues with 'Dynamic Pricing'. We really need more competition!
The worst thing this generation, in my opinion, was that on the PS5, existing PS4 controllers couldn't be used for PS5 games, but as soon as the same games appear on PC, you can use any controller you want.

Also, the move with the external drive seems designed to gradually push customers toward digital-only gaming. I wouldn't be particularly surprised if the current drive isn't compatible with the PS6, and the new one ends up being in short supply, at least in the first months after release.
 
Me sticking with Honest Gabe and Steam and looking at the console warriors

Thierry Henry Smile GIF by hamlet
 
For gaming, it seems most of the time corps win as gamers always fold.

- Digital games
- No more selling/trading back digital copies, or lending discs to a buddy
- DRM/mandatory online/some games dont even have all the content on disc and you got to download the rest
- In order to play the game, you got to make an online profile
- Games increased from $60 to $70, and Nintendo now charges $80 for Mario World
- Tons of GAAS/MTX. Can lead to P2W or at minimum be an annoyance as they keep promoting the mtx of the week in your face hoping you buy
- Ultra bloated game files and patches taking up tons of space and requiring gamers to buy an external HDD. Doesnt help that console games cant be run off a disc anymore too
- There's surely more I missed

All game companies have to do is wait it out. And gamers cave in every time.
can't disagree. this'll be the second time in the last few years i've deprived sony of my ps plus essential annual sub fee. while i'm sure they're still reeling from the blow, they've yet to contact me, just like they didn't last time, either. but, hell, if they can tough it out, well, so can i. plus, i need the dough more than them, eh?...
 
I haven't checked the US prices, but for UK prices (prices in brackets are adjusted for inflation to 2025):

N64 launched at £250 (£500) in March 97, dropped to £150 (£300) in May 97, then dropped again to £100 (£200) in ~October 97. Mario Kart 64 was ~£55 (£110) at launch.

Switch 2 is currently £385, Mario Kart World seems available anywhere between £53 and £75.

A mixed bag here in terms of whether the gamer is better or worse off, but the game is down a lot in real terms.
 
"Make the whales pay for it. Someone has to."

By whales, they mean hobbyist gamers. You guys have to pick up the slack dropped by Herm's poor understanding of the market.
 

By keeping track of the testing identifiers, the proprietors found that Sony has been A/B testing prices for a number of games, including first-party titles like God of War Ragnarök and The Last of Us Part 2. The program allegedly includes 139 different games, and has been running across 68 regions. According to the price tracking website, price differences can fall anywhere between 5.3% to 17.9%. Notably, the test only included price decreases, not price hikes. The experiment has also not occurred within the United States.
 
"Make the whales pay for it. Someone has to."

By whales, they mean hobbyist gamers. You guys have to pick up the slack dropped by Herm's poor understanding of the market.
Retreat to a shrunken market and milk the most loyal of userbases. The real test will come soon with PS+ price hikes. CFO Lin Tao already said it to investors.
 
Wouldn't this fall afoul of some sort of advertising law? Game is advertised at one price, you log in and suddenly it is higher? Pretty sure most countries have laws against false advertising?
 
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Sony is extremely stupid. This how you get the courts to force 3rd party stores onto your closed platforms.

Even Apple isn't this stupid. Once again it's short term gains for long term pain from Sony.
 
Yeah its a bold choice coming into the tail end of a generation when people start actively thinking (and saving) for the next generation. Thanks Sony, I appreciate the honesty about how the PS6 store will work. I will certainly take it into account with my future choices.
 
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Isn't this technically illegal under EU Consumer Laws?
I was going to say.

Discriminatory pricing is definitely illegal in financial markets.

I would be very surprised if it weren't already illegal in consumer goods.

Someone needs to report this to the trading standards bodies for investigation.
 
I was going to say.

Discriminatory pricing is definitely illegal in financial markets.

I would be very surprised if it weren't already illegal in consumer goods.

Someone needs to report this to the trading standards bodies for investigation.
If it is illegal, Sony should've had lawyers telling them that. Maybe it's a Grey area of the law that hasn't been tested yet.
 
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TBH if this system can be abused just by making a new account to save money then I could get behind it.

I wonder if there's any purchase limits in place / how much you can spend before you start getting dynamically bent over again.
 
No, Sony fans don't need Xbox in the game do they? Tell me some more bullshit! Sony fans need Xbox like Xbox players need Playstation fans. This is the only way we limit this shit!
 
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I'm skeptical. Can people compare prices for the same games to prove some of you are being charged more than others?
 
This is absolutely inacceptable. Based Sony.

EDIT : I dunno in other countries but in France there's that on the website of the national train society. And in France trains cost A LOT. For exemple you've a train at 60€, you hesitate because it's expensive... You come back one hour later, they see your IP, the price is now 72€, and it can double or triple the base price, then 180€, to push people to think "oh nonono less and less places are available I need to buy NOW", I dunno how this shit is possible and I wasn't ready to see this in my favorite hobby.
 
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Isn't this technically illegal under EU Consumer Laws?
As of now dynamic pricing is legal in the EU, it's widely used by airlines, hotel bookings etc. As long as the segmentation criteria itself is legal, it can be used.

However, advertising a lower price and then making it unavailable to some customers without clear exclusion criteria (e.g. limited time, new customers only, etc) is definitely not legal.

So the AC example where the "public" price is lower than the price given to logged in customers with no explanation or recourse is imo not legal. And my day job is literally to build and automate customer segments.
 
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This practice is also not fair under my country laws as well. If this end up being true and my country notice it will result in fines.
 
As of now dynamic pricing is legal in the EU, it's widely used by airlines, hotel bookings etc. As long as the segmentation criteria itself is legal, it can be used.

However, advertising a lower price and then making it unavailable to some customers without clear exclusion criteria (e.g. limited time, new customers only, etc) is definitely not legal.

So the AC example where the "public" price is lower than the price given to logged in customers with no explanation or recourse is imo not legal. And my day job is literally to build and automate customer segments.
I got Unity for £3.74 so I am not sure how they decide who pays what. Possibly linked to PS+.
 
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