PS Store prices aren’t the same for everyone anymore — Sony experiments with dynamic pricing

I'm not a big fan of things like that. With Amazon and similar companies, I get annoyed every time they launch personalized promotions and I'm not included, or I get less than others, even though I'm a very good customer. You can also upset and lose customers with things like this.

But Sony already had something similar before - I remember getting a free month of Netflix at some point in the past.
 
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Is the price ever going above the MSRP or are we only looking at who is getting more of a discount but nobody is paying more than MSRP?

That's exactly it. So in the future. If this snowballs.

guy who's a fan of the platform pays full price even though they earn less than another person who waits for games to be on sale but earns a load more money.
 
I would guess it would be a net positive for the seller overall, even if they ended up reducing the spend of some users, but hard to say for sure. It will be difficult for them to figure out from limited experiments, because the experiments will involve a clueless audience, which is not a situation they would enjoy for long if they fully deployed this system.
Bargaining has been a thing for centuries and somebody who went and did research on the price of things before heading out to a stall/store could haggle better. I guess it's going full circle and entering the new globalised and digital age again.

ABK (especially King) have been using AI to do personalised pricing/discounts for 6 years already and now it's hitting game prices (not just mtx). Which if you think about it already happens with regional game pricing anyway.

The thing is I normally research a sale price already and it's an annoying aspect of shopping. I check to see if it's the lowest it's ever been or if the sale is bogus (as in they increased the price 1 month ago to reduce it specifically for that sales event). The only way of making it easier is to fight fire with fire which is what's happening already. We need to collect data too independently. Which we do. Trackers like GG.deals and PSPrices can tell you if you're getting a good price on Steam or PSN and if you're not then simply refuse the deal until it's actually good for you.
 
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If you guys didn't realise. PC is the future. If it survives this ram mess. Id buy one now and have next gen today.
What makes you believe this shit doesn't happen on PC?

That's exactly it. So in the future. If this snowballs.

guy who's a fan of the platform pays full price even though they earn less than another person who waits for games to be on sale but earns a load more money.

What do you think regional pricing is too? Somebody in Turkey is less willing to pay a high price than somebody in Italy. Let me set my prices accordingly. That's exactly what it is bar the tax difference. It's beneficial for the customer and seller in most cases. It's about price elasticity to increase sales not reduce it. Having the poor guy pay more would be nonsensical. It's the poor guy that is priced out that benefits.
 
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Sony continues to show how shit of a company they've become yet their fanbase will continue to apologize for them.

I still have hope that one day the Console and PC gamers will come together and say enough of this bullshit from all these companies. We need all of them to Find out.
 
Sony continues to show how shit of a company they've become yet their fanbase will continue to apologize for them.

I still have hope that one day the Console and PC gamers will come together and say enough of this bullshit from all these companies. We need all of them to Find out.
Nothing shitty about offering discounts below MSRP.
 
Hopefully it DOESN'T take off.

For example:

Player 1 - Will 100% buy The Last of Us 8 Remastered for $80. No discount from Sony.
Player 2 - Has a history of not buying many 1st party titles, however, seems to enjoy that genre. Apply slight discount to push the person to buy it and enter the eco-system even more.

That's just an example, but no doubt it'll be something like that. It's just another way of Sony pushing people to lock into their eco-system.
What if they're testing to reduce prices permanently?
 
So many ppl in here mad when it doesnt it affect them
Why do you think it doesn't affect them? When any company does something shitty to extract more from their customers and get away with it, others copy. This is why pretty much everything is shittier for consumers than it was 5, 10, 20 years ago.

Dynamic pricing is shitty because there is a layer of information that companies are using against you that you have no control over and very little means to even understand. In 10 years we will probably have dynamic grocery prices that are determined by the distribution of people in the store at any given time. If you picked up a box of cereal at 11:24 AM it might be 6.99 when it was 6.50 at 9:30 AM because more well off housewives shop after all the kids are in school.
 
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