PS Store prices aren’t the same for everyone anymore — Sony experiments with dynamic pricing

Dats racist
This raises a really weird question based on stupid AI nonsense. If AI ever does factor in gender / race / religion for pricing, is it racist or is it simply data driven? Will it be rejected at a government level?

Says the guy with "xbox" as his name. You're going to be OK sunshine. Especially as this is already happening in your new asylum known as PC.
PC has multiple store fronts and key sellers that drive down the prices via competition. Sony is the sole provider of digital games on Playstation. Massive difference in economic forces at play.
 
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The funniest thing about this dynamic pricing is it will affect their most loyal customers. The people who buy all their games on PS5, will end up paying more than someone like me who rarely buys anything on PS5.
 
PC has multiple store fronts and key sellers that drive down the prices via competition. Sony is the sole provider of digital games on Playstation. Massive difference in economic forces at play.
What you're saying is unrelated but even then Steam has quite the monopoly there and no physical where you can get massive competition and discounts on console. But again, all unrelated to what we're discussing.

What we're talking about is a bigger discount based on the EU user segment. A bigger discount for specific EU user segments is not a bad thing. In fact these practices already happen on PC so the idea of "jump to PC, buy one now! have next gen today™" to avoid these discounts is completely laughable. Despite some ex-xbox people calling that a "good post".
 
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What you're saying is unrelated but even then Steam has quite the monopoly there and no physical where you can get massive competition and discounts on console. But again, all unrelated to what we're discussing.

What we're talking about is a bigger discount based on the EU user segment. A bigger discount for specific EU user segments is not a bad thing. In fact these practices already happen on PC so the idea of "jump to PC, buy one now! have next gen today™" to avoid these discounts is completely laughable. Despite some ex-xbox people calling that a "good post".
But you're only acknowledging one side of a coin. A bigger discount for some means the opposite for others, which is what people fear with this type of stuff. Everyone knows where this leads, certain players never getting discounts because of their perceived loyalty by the AI algorithm. Don't be a moron.

maybe none of this happens and the status quo remains, but let's be real, Sony (and other gaming companies) would LOVE to implement some dystopian pricing like that.
 
But you're only acknowledging one side of a coin. A bigger discount for some means the opposite for others, which is what people fear with this type of stuff. Everyone knows where this leads, certain players never getting discounts because of their perceived loyalty by the AI algorithm. Don't be a moron.
What? The only person being a moron is yourself. You don't seem to understand how price elasticity works. If the price rises "on the other side of the coin" then fewer people buy games and games are digital meaning no supply issues so why would the base price change. This side (discounts) is to increase sales but again what makes you believe that this practice does not already happen on the PC? You have different EU user segmented prices there already on PC.
 
This raises a really weird question based on stupid AI nonsense. If AI ever does factor in gender / race / religion for pricing, is it racist or is it simply data driven? Will it be rejected at a government level?


PC has multiple store fronts and key sellers that drive down the prices via competition. Sony is the sole provider of digital games on Playstation. Massive difference in economic forces at play.


Are you aware most if not all key sellers are hidden piracy?
You call competition to piracy?
 
I really, really hate this shit.

Edit: I wonder if this has any legal issues in EU. I am guessing no, but I wish there was something that could be done about this whole dynamic pricing BS.

Edit 2: This also explains why some of the folks on GAF weren't getting the PSN sub discount offer. 😡🤬
You could avoid all this by just buying one of the other consol..... Wait a second.
 
This raises a really weird question based on stupid AI nonsense. If AI ever does factor in gender / race / religion for pricing, is it racist or is it simply data driven? Will it be rejected at a government level?
Try posting the percentage of crimes in the US by different races, with no other context, on Era and let me know if data by itself will be considered racist on its own.
 
Are you aware most if not all key sellers are hidden piracy?
You call competition to piracy?
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In usual CentralScrutinizer CentralScrutinizer fashion a laugh emoji and then don't address the point. So explain how "the other side of the coin" would work. There is a base price for games if they could increase that they would have already and it's not like they have supply issues for digital content. This is to get more customers, more sales, and they way you do that is discounts. So instead of just laughing it off like you do all your other antisony bullshit why don't you explain the other side of the coin and why you think PC doesn't already employ EU user segmented pricing.
 
I really just avoid it by buying on PC. And sometimes I get physical PS5/Switch games for my collection (ones that I really like).
PC (steam) employs the same thing so you're not avoiding it at all if anything it's worse in price discrepancy on PC, due to different stores charging different amounts, limited keys being offered to some vs the actual store and steam segmenting more based on currency .

Same with retailers for physical games on PS5/Switch. There are the same price discrepancies there too. Some even across different stores in the same chain.
This is a nothingburger some are choosing to misunderstand as a negative. This is what the news is:

"Starting from November 2025, some PlayStation Store users will see experimental prices that are significantly lower than the standard retail price. It appears to be a controlled A/B test by Sony to study price elasticity."

And somehow this is being turned into a "slippery slope" bad thing for platform wars. It's a limited in numbers sale where they test to see if the lower price means more people buy it resulting in higher sales with lower margins. An A/B test to see if doing that is better or not.
 
This is for all the idiots who thought publishers moving away from physical media was about cost or tO pRoTEcT tHe EnViroNmEnT!

It's always been about controlling cost at every contact point and this exact thing
 
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I get it. You couldn't actually discuss the topic points so you're trying your best at every ad hominem strawman. You're going to be OK sunshine you don't even need to be in this thread because you're from the "xbox/PC" side remember. While we're at the childish strawman fallacies I probably have a better PC than you do so why would I hate your "favourite system" if I bought it?
You're going to be OK, I don't want to hurt your "favourite system". Let your true reason for being here out.
 
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The only question is will i get more discounts if I buy less games or will I get less discounts if I buy less?

Less discounts the more you buy. Until you stop buying.
Neither of these. This wasn't actually personalised pricing like initially thought. Having read the source it's A/B testing for lower pricing with a sample picked at random. It needs to be a random sample in A/B testing. meaning what you have done or do doesn't affect anything in being picked for group A or group B otherwise the test is pointless.

They are checking price elasticity. So for example they check if group A buying 15 copies at $35 is better than group B buying 10 copies at $40. Or however the actual results turn out with the price difference being the only variable.
 
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PC (steam) employs the same thing so you're not avoiding it at all if anything it's worse in price discrepancy on PC, due to different stores charging different amounts, limited keys being offered to some vs the actual store and steam segmenting more based on currency .

Same with retailers for physical games on PS5/Switch. There are the same price discrepancies there too. Some even across different stores in the same chain.
This is a nothingburger some are choosing to misunderstand as a negative. This is what the news is:

"Starting from November 2025, some PlayStation Store users will see experimental prices that are significantly lower than the standard retail price. It appears to be a controlled A/B test by Sony to study price elasticity."

And somehow this is being turned into a "slippery slope" bad thing for platform wars. It's a limited in numbers sale where they test to see if the lower price means more people buy it resulting in higher sales with lower margins. An A/B test to see if doing that is better or not.
The whole point with PC ecosystem (it's not just Steam) is that there is competition. It's not one actor (in this case Sony) who is gaming the thresholds at which people will pay within a closed system.

Even for Steam alone, there are a ton of sites competing with each other similar to physical retail. And prices there are once again driven by competition.

It's ridiculous and preposterous to suggest that situation on PC side or physical retail is even remotely similar.
 
Neither of these. This wasn't actually personalised pricing like initially thought. Having read the source it's A/B testing for lower pricing with a sample picked at random. It needs to be a random sample in A/B testing. meaning what you have done or do doesn't affect anything in being picked for group A or group B otherwise the test is pointless.

They are checking price elasticity. So for example they check if group A buying 15 copies at $35 is better than group B buying 10 copies at $40. Or however the actual results turn out with the price difference being the only variable.
And if you believe that this is where they are going to stop and what they are really shooting for, I got nice bridge in Brooklyn to sell.
 
The whole point with PC ecosystem (it's not just Steam) is that there is competition. It's not one actor (in this case Sony) who is gaming the thresholds at which people will pay within a closed system.

Even for Steam alone, there are a ton of sites competing with each other similar to physical retail. And prices there are once again driven by competition.

It's ridiculous and preposterous to suggest that situation on PC side or physical retail is even remotely similar.
But the entire issue is that Group A got a bigger discount than Group B . People are mad that some are getting prices "that are significantly lower than the standard retail price".

The situation in that regard is worse on PC with a price not being the same for everyone. Those buying from steam are paying more than the limited number of keys distributed on key sites that others are buying. Same for physical PS5/Switch games, sometimes from the same chain retailer at different stores in limited quantities. I get that there are more vendors for physical games on PS5/Switch and the same with digital stores on PC.
 
Neither of these. This wasn't actually personalised pricing like initially thought. Having read the source it's A/B testing for lower pricing with a sample picked at random. It needs to be a random sample in A/B testing. meaning what you have done or do doesn't affect anything in being picked for group A or group B otherwise the test is pointless.

They are checking price elasticity. So for example they check if group A buying 15 copies at $35 is better than group B buying 10 copies at $40. Or however the actual results turn out with the price difference being the only variable.
if this's the point of the exercise, then why not just sell to everyone at $40, & then to everyone at $35, & determine the same thing? when we're all on the internet, & in communication re: stuff like pricing, what's the point of blatantly screwing some of your customer base when it's completely unnecessary?...
 
if this's the point of the exercise, then why not just sell to everyone at $40, & then to everyone at $35, & determine the same thing? when we're all on the internet, & in communication re: stuff like pricing, what's the point of blatantly screwing some of your customer base when it's completely unnecessary?...
Because what if you don't increase unit volume but you've dropped margin on the same sales? It's a limited sales test. Keys work in a similar manner which is why Valve caps it and controls it. You don't want everybody buying keys instead of buying from the store.The people aren't really getting screwed, some are just getting a better deal than normal.
 
But the entire issue is that Group A got a bigger discount than Group B . People are mad that some are getting prices "that are significantly lower than the standard retail price".

The situation in that regard is worse on PC with a price not being the same for everyone. Those buying from steam are paying more than the limited number of keys distributed on key sites that others are buying. Same for physical PS5/Switch games, sometimes from the same chain retailer at different stores in limited quantities. I get that there are more vendors for physical games on PS5/Switch and the same with digital stores on PC.
This is a pointless argument. The whole reason that people are upset with Sony is that it looks like they are gearing up to do personalized data driven discounts based on the least possible amount they can get away with to get people to bite.

Complaining about different pricing for retail key sites vs Steam or vs retail which are all the same is like complaining Walmart has a Turkey for sale cheaper than another grocery store. In short it is a ridiculous argument.
 
Complaining about different pricing for retail key sites vs Steam or vs retail which are all the same is like complaining Walmart has a Turkey for sale cheaper than another grocery store. In short it is a ridiculous argument.
And yet this is what people are arguing about here. This isn't about personalised pricing. That is the misunderstanding I'm talking about. It's an A/B price elasticity test to see if they should lower the price for all.
 
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Did you read it, are you daft or what? A/B testing is not "personalised pricing" it has to be split randomly by definition otherwise the test is pointless. If you want to stick your hands in your ears and not read the source and pretend this is about "personalised pricing" then I can't help you.
 
Because what if you don't increase unit volume but you've dropped margin on the same sales? It's a limited sales test. Keys work in a similar manner which is why Valve caps it and controls it. You don't want everybody buying keys instead of buying from the store.The people aren't really getting screwed, some are just getting a better deal than normal.
sorry, man. frame it however you want, but when i pay less than you for the same damn thing, you're getting screwed. now, you wanna tell yourself 'gosh, he's lucky. but that's okay - i'm really simply paying the 'normal' price'? you go right ahead...
 
sorry, man. frame it however you want, but when i pay less than you for the same damn thing, you're getting screwed. now, you wanna tell yourself 'gosh, he's lucky. but that's okay - i'm really simply paying the 'normal' price'? you go right ahead...
I guess that's one way of looking at it, I don't consider somebody being picked in a random draw as me getting screwed. I've lost nothing with that random draw existing. They've been lucky though to be picked for the trial.
i don't even consider those people paying normal price on steam store vs those getting better prices on keys as getting screwed even though they have more agency and it isn't a lucky draw. I was more answering your question as to why it's not offered for all and the answer is the same, because you can lose margin and not increase volume enough. Same reason why steam store prices aren't the same as keys. They would lose margins.
 
In usual CentralScrutinizer CentralScrutinizer fashion a laugh emoji and then don't address the point. So explain how "the other side of the coin" would work. There is a base price for games if they could increase that they would have already and it's not like they have supply issues for digital content. This is to get more customers, more sales, and they way you do that is discounts. So instead of just laughing it off like you do all your other antisony bullshit why don't you explain the other side of the coin and why you think PC doesn't already employ EU user segmented pricing.
Becuase responding to you isn't worth the hassle because you aren't even engaging in the argument at all. You're literally a waste of my time. I never said anything about raising the base price. I simply said this feature could be used to deny discounts to people they think will spend the money regardless. You just like to ignore what I say and go on fanboy tangents that I'm not interested in reading.

Most posters in this thread have reached the same conclusion in that this COULD be used to target individuals and build out custom discounts and also (what most people fear will happen) DENY discounts to consumers that buy a lot of games.
 
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Did you read it, are you daft or what? A/B testing is not "personalised pricing" it has to be split randomly by definition otherwise the test is pointless. If you want to stick your hands in your ears and not read the source and pretend this is about "personalised pricing" then I can't help you.
Go on, keep defending your favorite giant Corpo.
 
Becuase responding to you isn't worth the hassle because you aren't even engaging in the argument at all. You're literally a waste of my time. I never said anything about raising the base price. I simply said this feature could be used to deny discounts to people they think will spend the money regardless. You just like to ignore what I say and go on fanboy tangents that I'm not interested in reading.
I'm engaging with everyone who has made a point. Ignoring my question of what the other side of the coin is and leaving only a laugh emoji is you not engaging.

Again stop this misunderstanding and realise this isn't about building a profile of you and offering prices based on that. That is what you don't get. Research A/B testing. They're literally testing whether they should lower prices for everybody via A/B testing. Ie random sample offered A, random sample offered B. Which is better. They pick A or B for everybody based on the result. A is normal price, B is 17% discount. What's the negative here if your argument isn't base price increasing with "the other side of the coin"?

Go on, keep defending your favorite giant Corpo.
Keep ignoring the point because you know you didn't read what you thought it was.
 
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I'm engaging with everyone who has made a point. Ignoring my question of what the other side of the coin is and leaving only a laugh emoji is you not engaging.

Again stop this misunderstanding and realise this isn't about building a profile of you and offering prices based on that. That is what you don't get. Research A/B testing. They're literally testing whether they should lower prices for everybody via A/B testing. Ie random sample offered A, random sample offered B. Which is better. They pick A or B for everybody based on the result. A is normal price, B is 17% discount. What's the negative here if your argument isn't base price increasing with "the other side of the coin"?


Keep ignoring the point because you know you didn't read what you thought it was.
People are talking about where this stuff leads in the end game you idiot, not what this specific study is for. Quit being dense and stop trying to play defense. We all know what the end game is, except you of course.
 
I'm engaging with everyone who has made a point. Ignoring my question of what the other side of the coin is and leaving only a laugh emoji is you not engaging.

Again stop this misunderstanding and realise this isn't about building a profile of you and offering prices based on that. That is what you don't get. Research A/B testing. They're literally testing whether they should lower prices for everybody via A/B testing. Ie random sample offered A, random sample offered B. Which is better. They pick A or B for everybody based on the result. A is normal price, B is 17% discount. What's the negative here if your argument isn't base price increasing with "the other side of the coin"?


Keep ignoring the point because you know you didn't read what you thought it was.
I gave you an example of Sony doing personalized pricing right now and you are completely ignoring it and going on to tilt as a noble knight for Sony's defense.

This shit is a clear prelude to further and more efficient monetization of PSN.
 
I guess that's one way of looking at it...
for a number of us sony/playstation customers, it absolutely is. when i hear of others getting discounts on a year of ps plus essential, & it's not available to me, for whatever friggin' reason? it most certainly is...
 
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People are talking about where this stuff leads in the end game you idiot, not what this specific study is for. Quit being dense and stop trying to play defense. We all know what the end game is, except you of course.
You're an imbecile. Is this your engagement? So define it, where does it lead? Define "this stuff" because you stupidly think this is building a profile of you to give prices based on the user and you're too stubborn to admit that you're completely wrong about that. This is a random trail to see how lower prices affect increased sales volume.
 
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You're an imbecile. So define it, where does it lead? Define "this stuff" because you stupidly think this is building a profile of you to give prices based on the user and you're to stubborn to admit that you're completely wrong about that. This is a random trail to see if lower prices affect increased sales volume.
We already said where we think this leads earlier in the thread. Go back and read it, I'm not spelling it out again for you to ignore.

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I gave you an example of Sony doing personalized pricing right now and you are completely ignoring it and going on to tilt as a noble knight for Sony's defense.
Where was your example of it? Are you talking about your PS+ post I liked very early in the thread? How was it personalised? It could have been the same A/B testing.
This shit is a clear prelude to further and more efficient monetization of PSN.
Obviously, but that's the fucking point you're ignoring. Efficient monetisation here is lower prices for the consumer vs standard retail price but higher volume (its a digital good so cost of ramping up sales is low). They are testing whether to decrease prices for everybody if it means more people biting. That's what price elasticity is.
 
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for a number of us sony/playstation customers, it absolutely is. when i hear of others getting discounts on a year of ps plus essential, & it's not available to me, for whatever friggin' reason? it most certainly is...
Yeah I get that it's a bit gutting to not get picked for something good like this trial, some even get picked and sent out free codes, same with betas I don't get picked for but I don't necessarily feel that screwed by it. I understand the feeling and sympathise. We can only hope those in the lucky group bit so that it gets rolled out for everybody.
 
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