The bigger issue though isn't that it's misleading, it's that they're pushing the most stupid aspect of the Vita to sell it. "Hey 20 year olds, you're all coveting 4G phones and tablets, but here's a 3G dedicated gaming handheld...that can't really play games or download games over 3g."
Show the games. Put the awesome display front and center. Point out how much it can do that the competition can't. Show some poor fool trying to control an arcadey game on glass, and then show someone playing the Vita with buttons. The competition did 3G years ago. The more I see from Sony, the less confused I am about how they continue to lose so much money and marketshare.