Avengers Proves Marvel's $4.2 Billion Worth
Walt Disney Co. (DIS) (DIS) Chairman and Chief Executive Robert Iger said Marvel Entertainments value far exceeds the $4.2 billion paid for the business after its latest film set a box-office record.
Avengers I think speaks volumes in terms of, not only the value of Marvel, but the value that Marvel can create long- term, Iger said in an interview yesterday with Bloomberg Televisions Carol Massar. We sit here today with a very clear blueprint about how to create more value from Marvel over the years. Value that I believe will far exceed what we paid for Marvel a few years ago.
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Disneys March science-fiction release John Carter led to an $84 million operating loss at the film studio for the second quarter ended March 31. Studio chairman Rich Ross resigned in April.
Iger said he felt the $250 million movie was very challenged after viewing it prior to release. The company continued to promote it.
I felt that given the size of the investment that we owed it to ourselves to at least give it the shot it deserved, he said.
Screening an early cut of the The Avengers, Iger said we had a pretty good sense that we had a very strong movie on our hands. We didnt know it was going to break all the records that its broken.