I'm sure all of the creative minds they have could've came up with a better title than the most successful movie in the franchise with the word 'Rises' added onto it. It's obvious they only used it because of the success of TDK.
You say that, but I haven't seen one better title since it was announced. The Caped Crusader? Shadow Of The Bat? Gotham? All utterly wank titles.
It will work in the context of the film.