Can I ask how many games that covers? I don't even know how many games each team plays in the NFL each year let alone any of the finer details lol.
From this
Forbes article the NFL rights went for $27b (£17.9b) for 9 years or about $3b (£1.98b) per season
In the UK Sky and BT signed up for a £3b ($4.5b) 3 year deal (£1b or $1.5b a year) to broadcast 154 games (of the 380 games per season that actually happen). That doesn't then include the FA Cup and League Cup games or any of the Champions League (about £150m per year for the UK alone).
My point being that this NFL thing will cover the entire US, but a similar deal for the EU and the most popular sport here would need separate deals with the English, Spanish, German, French, Italian Football Associations just for the more popular leagues. Though of those only the Spanish and English could command massive money.
The European Union is about 500million spread acorss 27 member states. The top 5 most populous nations of those 27 make up 314m or 63%.
82m in Germany
64m in UK
63m in France
59m in Italy
46m in Spain