Maybe they learned at least ONE lesson throughout this process and that is to get all your ducks in a row and limit the amount of interviews and the amount of people responding to questions so each answer doesn't contradict the previous one and confuse people even more. If they had just a few guys spouting the PR nonsense instead of 20, they might be able to spin it to a positive without still giving the real information. Basically, if you don't give the press a chance to ask the hard questions and report on it, maybe they'll have less negativity overall and get more people to buy the console that didn't hear about the negatives. If the press was all over it, more and more people would be aware of some of the problems.
Either that or they know journalists (not Polygon) will be pressed to ask tough questions and get some clarification on some of the E3 news. Maybe they expect a lot of bad press?
I suppose it's number one or both, but it'd be funny if the only lesson they got out of all of this is that they need to be more consistent with their PR spin instead of actually realizing that some of their policies are only hurting them. 1 out of 100 lessons has to be a success for a company acting arrogant though.