Video EmbedShoppers nationwide spent a total of $9.12 billion on Black Friday in online sales, an increase of 2.3% from last year. The resulting sales were more than Adobe Analytics's $8.9 billion estimate, with the largest increases seen in sales of toys at
www.washingtonexaminer.com
Er, well. Seems that maybe Sony didn't have enough PS5 stock after all. Also, Microsoft may have puled the trigger on those promos, price cuts, and furniture company collabs for the Series S too early as there were deals all month leading up to Black Friday, so anyone who wanted a Series S probably already brough tone.
Meanwhile, it seems Microsoft held back a lot of Series X stock for Black Friday, while the Switch was apparently a popular purchase the day before on Thanksgiving along with GOW. I wonder how many of those buyers brought two?
On Black Friday, I would assume many of the Series X purchases were accompanied by Modern Warfare II which also was a top seller on the charts. This is despite the PS5 having the marketing deals, which I attribute to both PS5 not having enough stock and possibly COD now being linked in consumers minds to Xbox due to the current ongoing transaction.
Well, this was quite the surprise. But it's also true you can never predict the buying patterns of the average consumer going off conversations on gaming boards. Who would have though on here Instapots and Drones would be top sellers on Thanksgiving and Black Friday for example. It's always intriguing to see the gap in what the average consumer buys compared to the average gamer.
Of course these are only the top 5 most popular for each day, I'm sure there's more games, electronics, and consoles in a top 10 or top 20, but considering what topped the charts, it's quite the surprise. I assume this will be similar when other reports come out like last year.
(The roblox is for the toys btw not the game)
EDIT: Google Trends charts that came out midday yesterday around the time this report was widely spread
Looks like for the month it could go either way, even if Xbox won BF itself.