NINTENDO ZONE REPORT!
I went to best buy on lunch. Nintendo Zone is a cool idea that could work, but as of right now, there is NOTHING compelling about it, and no reason to go out of your way to check it out. Also, ever since I connected the icon for Nintendo Zone has a pulsing blue aura around it on my 3DS menu. Also, I didn't get any spotpass/findmii/anything from connecting.
GOOD:
I had my 3DS open when I walked in, and a window popped up telling me I was in a NINTENDO ZONE and it asked me if I wanted to open the app.
Speed - Everything was nice and fast
$5 off!!! - There was an offer for $5 off MK7 or Mario Land 3D that you just had to click on to activate or whatever.
BAD:
No Demos. It had info on games and movies and screengrabs from the games, much like the eShop.
No Content - Besides that, there was not much in there, or stuff to do. There was Pokemon Trivia or something, I didn't check that out.