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[OLED_Gamer]

Glad to hear they will cease selling DLC level of content as full fledged games.

Nadella will hate this.

 

[clarky]

People won't pay $€£70 for dlc every year though.

They do already?

 

[mayham2199]

This is nuts. They should really rethink this too.

Nah I disagree here. The revenue drop from not releasing COD every single year will be even worse.

 

[clarky]

and the BO7 content should've been an update for BO6

Thats exactly what it is, just like MWIII. But they charge full price for it. I'm sure the bean counters figured out it is more profitable this way

 

[Mephisto40]

Maybe fucking finally let Black Ops and ME rest and start something new.

Activision's Idea of "starting something new" will probably be to just put out another WW2 game...

Get ready for the classic "Boot's on the ground" jargon again

 

[Ishma3L]

 

[NickFire]

This is nuts. They should really rethink this too.

At this moment in time I am taking a year's break from COD and all about Battlefield 6. But I would still love it if COD took a true leap forward while maintaining the smooth gameplay. Probably would benefit greatly from extra time to develop a new foundation to build on each year. But I don't think its really feasible right now unless MS is willing to lose a lot of money in the year they take off.

That said, maybe they've been doing that behind the scenes and that's why they did two straight years of MW and then BLOPS?

 

[BiggStankDogg]

I will say that while a poor selling CoD still sells more than just about every title, the downward trend should be concerning - especially for a company hellbent on mindshare and engagement. I am (or was) a diehard Duty fan and I haven't played one minute of BO7 since BF6 has been so much fun. And that seems to be the anecdotal consensus that's dominating the conversations.

Not only that, but plenty of successful things have been discontinued not because of failure, but because of not being successful enough. I'm not sure in this case if an outright flop would signal trouble - the fact that franchise fatigue is apparently setting in, others performing better than anticipated in the space and diminished returns for the franchise might make MS a little nervous about their purchase.

 

[Dane]

They should go further and make CoD biannual. Two dev teams would be enough (each game would take 4 years to develop). And cycle through past/present/future warfare for games.

They will never do that, biannual would need every release to do twice the amount of money to compensate, Activision branch of ABK is entirely built on that, the only way to cover up would have multiple successful releases from other IPs in non-COD years.

 

[mckmas8808]

Nah I disagree here. The revenue drop from not releasing COD every single year will be even worse.

This is happening regardless. Releasing a COD every other year to make each one better ensures the longevity of the franchise.

 

[DeepEnigma]

It's still in the top 3 on the ps5 store from what I can tell.

Imagine if it didn't have PS to sell on.

 

[mckmas8808]

They will never do that, biannual would need every release to do twice the amount of money to compensate, Activision branch of ABK is entirely built on that, the only way to cover up would have multiple successful releases from other IPs in non-COD years.

 

[BigLee74]

Folk thinking that MW2-MW3 and BO6-BO7 were nothing but 'DLC'.

That's some amount of content for 'DLC'! Whole new campaigns, 30+ new MP maps, whole new Zombie modes (if that's your bag).

Say what you like about COD, but it has NEVER shirked on content and quality of content for each release.

 

[ReyBrujo]

Say what you like about COD, but it has NEVER shirked on content and quality of content for each release.

Well, if going with sales one would say it's not a matter of quantity but quality, they just don't like that it's going the gaas way. Soon you will have to play the single player campaign mode in online multiplayer... oh, wait...

 

[Reizo Ryuu]

Say what you like about COD, but it has NEVER shirked on content and quality of content for each release.

MWIII had more content than MWII and dunked on it quality wise as well, but yeah "dlc".
BO7 is packed with content and the seasonal stuff is looking to be absolutely insane biggest support every kinda shit, but yeah "dlc"

 

[nemiroff]

Well, then I'm out. I don't play CoD often, but when I play it, I am a single-player only guy. I know that this is almost antithetical to CoD itself. But I just can't fucking stand multiplayer in modern FPS. I still play Quake 3 for my multiplayer FPS fix. I just hate all the meta progression shit and also the pacing in a matches in modern FPS games. But I know that I am an outlier in that regard, and that's ok.

It does have a single player campaign.

He'just trying making a point about it being "online" (and easy to co-op). In his mind it's obviously a bad thing, but I for one appreciate it being more aligned with the rest of the game, counting progress and XP just like multiplayer, zombies and warzone.

Also the campaign is kinda supernatural, and some didn't find it COD enough for that reason. And again; I for one didn't mind that.

Also, it has a new mode called "Endgame" which came as a positive surprise to many.

Anyway, for what it's worth, Black Ops 7 is a better game as a package than 6 in every way.

 

[clarky]

With 3 studios they're really on 3 year cycles which isn't that nuts

MW - > Infinity Ward
BO -> Treyarch
??? -> Sledgehammer

Sledgehammer should keep focusing on more historical or one-off entries, idk why they got stuck with MWIII. Anything outside of the North American or European theaters would've been cool

and the BO7 content should've been an update for BO6

That exactly what it is but repackaged as a full priced game, hence the apathy and low sales.

 

[Ev1L AuRoN]

They should kill the Call of Duty HQ. Let each game to be its own application.

 

[phant0m]

That exactly what it is but repackaged as a full priced game, hence the apathy and low sales.

Yup. The move should have been "Free DLC for BO6" along with a 40% price cut on BO6. Drive sales & engagement within the title vs splitting player base

BF6 doing a good job so far with the Seasons/events and content drops bringing players back and driving engagement

 

[Rocco Schiavone]

Who is still buying this shit ? Same crap, year after year

The Last one that I bought was Modern Warfare II(2022). Fuck this Crap. Satisfied with Battlefield 6.

 

[jzbadblood]

With low sales I'm afraid we'll never get a shotgun like the Akita ever again. I've been waiting for a new S12 since BO2.

They really poured a ton of maps and cool guns into this game. The playlists and modes are already stacking up. It's a really great multiplayer game. The campaign was garbage and I haven't played the zombies yet.

 

[Chittagong]

Folk thinking that MW2-MW3 and BO6-BO7 were nothing but 'DLC'.

That's some amount of content for 'DLC'! Whole new campaigns, 30+ new MP maps, whole new Zombie modes (if that's your bag).

Say what you like about COD, but it has NEVER shirked on content and quality of content for each release.

Eh, for BLOPS4 they ditched the entire campaign and just shipped MP and Zombies because they couldn't get shit together.

 

[RoadHazard]

Has BLOPS7 performed poorly?

 

[ChoosableOne]

Apologies and promises. Phil, is that you? It's like a corporate tradition at this point.

 

[Interfectum]

 

[Unrivaledx88]

Bro its not even COD anymore

Its all Movement in this Bullshit, now with Grappling hook.

Its a Spiderman game with movement. Game sucks

 

[BigLee74]

Eh, for BLOPS4 they ditched the entire campaign and just shipped MP and Zombies because they couldn't get shit together.

The exception (and from 7 years ago) But they did provide Blackout if Battle Royale was your bag (and that's obviously where the dev time went), so there was still a lot of content there.

 

[mayham2199]

This is happening regardless. Releasing a COD every other year to make each one better ensures the longevity of the franchise.

Yes but the amount that the revenue will drop this year will be even worse if they never even released a game. This game is still a top seller even if it's not #1. If you made a yearly game and it was #1 for 10 years straight but then dropped to #4 are you really just going to stop making the game every year because your not #1? Most companies would sell their soul to have a top 5 selling game every single year. That also sells a ton of microtransactions on top of it.

 

[mckmas8808]

Yes but the amount that the revenue will drop this year will be even worse if they never even released a game. This game is still a top seller even if it's not #1. If you made a yearly game and it was #1 for 10 years straight but then dropped to #4 are you really just going to stop making the game every year because your not #1? Most companies would sell their soul to have a top 5 selling game every single year. That also sells a ton of microtransactions on top of it.

Honestly, Microsoft bought this company a couple of years back. How long can they keep this going? There's a reason Bobby Kotick sold the company too. And while yall are talking about revenues missed, making a $600 Million game every year cost alot of money!

What happens if by 2030 COD stops selling over 10 million units a year?

 

[mayham2199]

Honestly, Microsoft bought this company a couple of years back. How long can they keep this going? There's a reason Bobby Kotick sold the company too. And while yall are talking about revenues missed, making a $600 Million game every year cost alot of money!

What happens if by 2030 COD stops selling over 10 million units a year?

600 million? In 2020 it was 700 million. It's probably up to 800 by now. I don't know how long they can keep this going because this is the first bad year they've had but they also had a ton of competition between BF6 and Ark. Next year they'll have GTA 6. I'm holding any judgement on this series future until 2027.

If the sales drop that low though then I imagine we will see a lot of changes coming to the series. Maybe they will finally stop doing the yearly releases but at the end of the day the end result will be their revenue dropping massively.

 

[DeepEnigma]

600 million? In 2020 it was 700 million. It's probably up to 800 by now. I don't know how long they can keep this going because this is the first bad year they've had but they also had a ton of competition between BF6 and Ark. Next year they'll have GTA 6. I'm holding any judgement on this series future until 2027.

If the sales drop that low though then I imagine we will see a lot of changes coming to the series. Maybe they will finally stop doing the yearly releases but at the end of the day the end result will be their revenue dropping massively.

How the heck does that reused asset game cost so much to make? Something ain't jiving.

 

[GHG]

Someone needs to ask Phil if it was worth it.

 

[sainraja]

Thats exactly what it is, just like MWIII. But they charge full price for it. I'm sure the bean counters figured out it is more profitable this way

Perhaps not, given this news... lol

Activision's Idea of "starting something new" will probably be to just put out another WW2 game...

Get ready for the classic "Boot's on the ground" jargon again

Oh, like Vanguard then?

 

[mckmas8808]

600 million? In 2020 it was 700 million. It's probably up to 800 by now. I don't know how long they can keep this going because this is the first bad year they've had but they also had a ton of competition between BF6 and Ark. Next year they'll have GTA 6. I'm holding any judgement on this series future until 2027.

If the sales drop that low though then I imagine we will see a lot of changes coming to the series. Maybe they will finally stop doing the yearly releases but at the end of the day the end result will be their revenue dropping massively.

Didn't Microsoft state that they had a drop of $300 Million in revenue on the COD game from 2024?