A message from the Call of Duty team. ("We will no longer do back-to-back releases of Modern Warfare or Black Ops games")

Tiago Rodrigues

Tiago Rodrigues

Member
First off, thank you for all for the feedback we have received over the last few months. Call of Duty has enjoyed long-standing success because of all of you, a passionate community that demands excellence and deserves nothing less. We also know that for some of you, the Franchise has not met your expectations fully. To be very clear, we know what you expect and rest assured we will deliver, and overdeliver, on those expectations as we move forward.

With respect to Black Ops 7, we set our sights to deliver a spiritual successor to Black Ops 2 and the studios have poured their passion into making a great game that all of us are very proud of. But it's one thing for us to say it, more importantly it's up to you to try it and judge for yourselves. So as it relates to Black Ops 7 and the future of Call of Duty, here are a few important notes.
Click to expand...
3. Our Strategy Going Forward Is Changing

  • We will no longer do back-to-back releases of Modern Warfare or Black Ops games. The reasons are many, but the main one is to ensure we provide an absolutely unique experience each and every year.
  • We will drive innovation that is meaningful, not incremental. While we aren't sharing those plans today, we look forward to doing so when the time is right.
Click to expand...
Source

Holy shit...how bad were those sales?
 
Oh No Fire GIF
 
Wow... then the sales and player number has been a disaster.

Now, it would be really funny if they annouce Call of Duty: Future Warfare next year and say "What? We said Black ops and Modern Warfare!"
 
All they gotta do is figure out how to actually block the hackers and cheaters.

But pretty much every FPS series out there right now is cooked, i didnt realize how bad every franchise was doing against cheaters until i really started looking into it.

Collectively how many billions of dollars are these franchises worth and they are losing players cause people are sick of this crap.

I say throw cheat makers/providers in prison and completely nuke their products, companies aren't enacting harsh enough punishments. Lots of empty threats will get you nowhere.
 
Artistic said:
Don't think it has anything to do with sales.

In addition, it's not necessarily ground breaking news.
Click to expand...
Explosion Remain Calm GIF


I dunno, changing development and release cycles for one of the biggest/safest money printers of the last decade seems pretty huge.

Hopefully this leads to a refocusing on what Call of Duty does/did well and a re-evaluation on how they jumped the shark with it, repeatedly.
 
They are still going to release an annual COD. They are just going back to alternating between MW and Black Ops.

Which is totally misguided and won't solve the problem. It will still be a series of incrementality. BF6 took 4 years to develop. Literally impossible to do the kind of revamp needed to COD (and its engine) for a 2026 MW release.

The only people more foolish than COD execs are Microsoft for buying Activision after the peak of COD was already obvious.
 
If failing to meet sales expectations leads to a change in direction and technology for the Call of Duty franchise... that will be great news.

They need to realize that people need a break and the excitement of something new, because the competition has already done it and new contenders are emerging with innovations.

- Stop being an annual release.

- Bring back a benchmark Story Mode.

- A technological leap. Become a graphical benchmark once again.
 
Sebastian1295 said:
Btw if COD fails then the Microsoft purchase of activision/blizzard will go down as a mega bomb and the biggest flop in gaming history.
Click to expand...
It kinda already is tbh. Since then Gamepass proved that it couldn't sustain subscribers, they started to release everything in every platform, and as we speak, Xbox + Activision + Blizzard + Bethesda together don't make more money than Nintendo or Playstation which throughout all this process just remained quiet, barely any PR statemants ever month saying how great everything is....and guess what? Didn't have to spend 80b in acquisitions.

Xbox is managing to even make a COD title underperform after 2 decades of hit after hit. That's no easy feat.
 
CentralScrutinizer said:
I will say that I never buy the "second" game when they do back to back in the same subseries. I skipped MW3 just like how I skipped BO7.
Click to expand...

I guess it's a bad indicator, but is that really that much of a problem, that they used the same name twice?

Honest question, what content differences are there between the sub-brands which matters? From the outside (having always enjoyed the COD mechanics but not having played a COD since the 360 era) they seem kind of all the same unless they go back to WWII or some other historical campaign. Or, go to space (except I'm not sure if it's Modern Warfare or Black Ops which sometimes goes to space? Or both?) It used be telling if it was a Treyarch or an IW campaign, but I don't know if that's still a factor in their factory system?
 
It's their own fault for being so cocky with the too big to fail shit.Hopefully this means they are actually going to put effort into future COD's instead of basically making the same game like BO6 to BO7 was
 
Pejo said:
I dunno, changing development and release cycles for one of the biggest/safest money printers of the last decade seems pretty huge.
Click to expand...
I mean they did it before and it wasn't really big news then and now they are changing it back 🤷‍♂️
This isn't them stopping annual releases, just no MW4 > MW5 next year, but something else.
 
How much time is the standard COD player (not hard core but average) going to put in if within a few months another iteration is released and a large part of the community moves over. I would think, even from a micro-transaction standpoint, they would want a 2 year release window
 
Pejo said:
Explosion Remain Calm GIF


I dunno, changing development and release cycles for one of the biggest/safest money printers of the last decade seems pretty huge.

Hopefully this leads to a refocusing on what Call of Duty does/did well and a re-evaluation on how they jumped the shark with it, repeatedly.
Click to expand...
I know its not what people are wanting to hear but COD is still coming yearly they are just not doing back to back years of the same setting
 
Quantum253 said:
How much time is the standard COD player (not hard core but average) going to put in if within a few months another iteration is released and a large part of the community moves over. I would think, even from a micro-transaction standpoint, they would want a 2 year release window
Click to expand...
Except it's way more than "a few months". It's a whole year. The microtransactions keep flowing in no matter what. It's been working for them for like a decade now. They are only changing strategy because sales have finally cratered to a point they realize things need to change. We are still getting yearly COD releases though don't get it twisted.
 
Last edited:
Another "too big to fail" franchise bites the dust.

Game companies don't have many of these left. Still waiting for Pokemon fans to wake up to how undercooked the games they're getting are, and close their wallets for a bit.
 
You must log in or register to reply here.

Similar threads

Call of Duty Black Ops 7 Releases November 14 - Pre Orders Available
News  2 3 4
187
3K
TGO replied
Call of Duty: Black Ops 7 | Launch Trailer (PC Features Spotlight)
2 3
111
1K
nemiroff replied
  • Featured
Call of Duty: Black Ops 7 |OT| Martyr me for Cordis Die
|OT|  10 11 12 13 14
682
3K
Mr Moose replied
[STEAM] Call of Duty Black Ops 7 Steam reviews are now Mostly Negative (61% negative)
48
1K
archangelmorph replied
Microsoft needs to fix Call of Duty now, or watch the franchise collapse. Call of Duty fatigue is real.
Opinion News Drama  2
97
531
AltogetherAndrews replied
Top Bottom