Adam Sessler & Albert Penello on the Xbox One (Interview)

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What a ridiculous analogy.
It isn't really.

If the 400 HP car is more tuned to a particular circuit it may beat a car with more horsepower, which is not suited to the circuit.

This happens in F1 for example, some teams are stronger on certain circuits due to the cars' characteristics. Their engine hasn't changed but their end performance has.

That said - whilst I get his analogy I think that the gap here is way too much, and what does he think, that Sony have just slapped all this tech in and called it a day?

We've had countless tub-moments from Cerny talking about how they've made sure there were no bottlenecks, how they've enhanced the GPU to do certain things to make things a little easier to get the most out of the system.

I can't see MS being able to be so much more efficient, or rather the PS4 is so inefficient that it is on par with the PS4 in terms of real world ability.
 
Can you please list the things they have specifically been dishonest about regarding the PS4?

The problem with statements like these are is that we have technical interviews that laid out the architecture from the PS4 back in April. More than a month before the Xbox One was even announced.

What they talk about matches up with the leaks, so accusing them of lying needs more evidence than just you trying to equivocate it.
Statements like these need to be demonstrated, not just asserted.

I'm saying they could be. I'm not saying they are. I believe them as much as you do.

I'm just saying that everyone seems to be acting like MS is the only people who do shill. The post I was responding to...I'm like "Of course he's doing that!" Seriously, you didn't know that already? I thought it was a given. I'm just saying the Sony does the same thing. All businesses do. MS does not deserve our disdain for doing something every company does.

Also, Sony has lied before, such as on the GPU thing with the ps3. I'm not saying they are now, but it has been demonstrated that they are not immune to it.

For all we know, they may be having troubles with hardware, but have kept it from getting leaked, and they wont talk about it. All I'm saying is, if you're going to say MS is lying because things you know...does that not give Sony the theoretical (and very likely) possibility to be not lying, but we don't know because we know nothing to the contrary?

All I'm saying is look at the companies evenly.
 
http://www.neogaf.com/forum/showpost.php?p=79841741&postcount=608
He said he works on the engineering team. I guess I'm missing some something?

Yeah idk whats going on.

I was going off this

His Twitter said:
Old school games industry marketer and planner. Leads planning for Xbox One, Xbox 360 and Kinect. Lover of movies, video games, muscle cars and giant robots.

or this

http://www.linkedin.com/in/albertpenello

Albert Penello's Overview

Current
Sr. Director - Product Planning, Compete and User Research at Microsoft
Director Of Marketing at Microsoft

Past
Product Marketing Manager at Electronic Arts
Assistant Manager at Software, Etc.
Education
California Polytechnic State University-San Luis Obispo
Recommendations
1 person has recommended Albert
Connections
500+ connections

Maybe MS' engineering team has a Senior PR guy? LOL.
 
No one ever plans for that, it just happens. Microsoft has yet to convince gamers to choose the Xbox One over the PS4 considering the difference in power and price, both in PS4s advantage.I don't see Kinect as an advantage, as no matter how well it works, I don't see myself using it. I can live without it.

I agree, MS has been chasing them since February when Sony showed up to class early, all prepared for the big test, and with a sexy corporate culture make over.

Seriously, if MS doesn't have a coherent product strategy, or good buzz at this crucial moment before 11/22, all they have left is their giant mountain of cash to 'co-brand promo' with salty snacks & sugary drinks, SHITLOADS of ads ALL over the place, and money hats for third party pity fucks*

my popcorn is ready

*exclusives
 
Why is it offensive to say that. Ryse does look awesome graphically (i.e. visually). The problem most have is with its gameplay mechanics...although, I have heard this is has been substantially improved, and I'm hearing good things from people who have actually played it. I want to try it before judging, but the game does interest me.

I don't think it's offensive, and I definitely don't think Ryse looks bad, I just wouldn't use the word 'amazing' considering everything else we've seen from next-gen so far.
 
Are you suggesting he's lying? Based on what? I seem to remember there being a rule laid down that said dismissing or ridiculing opinions solely on the basis of their source wasn't going to be tolerated.

No, I'm not saying he's lying. My point is that the poster I quoted is saying he is just doing his job and we shouldn't criticize him for that, but the post I quoted from Albert is saying otherwise. That he is posting here not because he has to, but because he wants to.
 
Truth is that graphics wise, both consoles will look the same for the most part.
But exclusives will be able to show the full capacity of both of the machines.
The PS4 has an upperhand when it comes to graphics though. This is because the console is more powerful on paper, and also has dedicated developers like ND who are known for making games that seem as though they are a generation ahead.

Certainly its the experiences that a console offers that should help you decide, and experience needs not necessarily be tied to fidelity. But when it comes to graphics, it does appear that the PS4 has an upper hand.
 
Cerny and other Sony figureheads aren't publicly defending PS4 policies and going after the competition on popular video game forums.

And posting on NeoGAF isn't part of Albert's job description per se... this is definitely extra curricular.

Mark Cerny doesn't have to. There are legions of Sony fanboys who will. Its a religion...
images

PS4Life
 
Except when Albert comes here, he is doing his job.

He is trying to influence how people view Xbox One. He is talking a lot of shit without any kind of proof.

He's trying to curb the idea that PS4 is more powerful. He wants to disprove that notion, but has no proof to back it up other than, trust me.

Major Nelson, Albert and the unnamed Microsoft Dev started posting more frequently on here and on other places to change the tone of conversations about Microsoft. Instant access to PR control techniques.

If you look at things that Major Nelson says like "we passed cert long ago" like Albert posted on the same day as Major Nelson, you would see that they are on message. They are about disseminating information slowly and in a controlled manner.

The Ars Technica interview with Albert talking about how Sony is being let off the hook because they don't show their hardware in the box was very recent. I imagine his recent aggressive posts are part of the messaging plan in the coming weeks.

this could very well be true
 
Except when Albert comes here, he is doing his job.

He is trying to influence how people view Xbox One. He is talking a lot of shit without any kind of proof.

He's trying to curb the idea that PS4 is more powerful. He wants to disprove that notion, but has no proof to back it up other than, trust me.

Major Nelson, Albert and the unnamed Microsoft Dev started posting more frequently on here and on other places to change the tone of conversations about Microsoft. Instant access to PR control techniques.

If you look at things that Major Nelson says like "we passed cert long ago" like Albert posted on the same day as Major Nelson, you would see that they are on message. They are about disseminating information slowly and in a controlled manner.

The Ars Technica interview with Albert talking about how Sony is being let off the hook because they don't show their hardware in the box was very recent. I imagine his recent aggressive posts are part of the messaging plan in the coming weeks.

yo! Beautiful beautiful post. Couldn't have said it better myself
 
Except when Albert comes here, he is doing his job.

He is trying to influence how people view Xbox One. He is talking a lot of shit without any kind of proof.

He's trying to curb the idea that PS4 is more powerful. He wants to disprove that notion, but has no proof to back it up other than, trust me.

Major Nelson, Albert and the unnamed Microsoft Dev started posting more frequently on here and on other places to change the tone of conversations about Microsoft. Instant access to PR control techniques.

If you look at things that Major Nelson says like "we passed cert long ago" like Albert posted on the same day as Major Nelson, you would see that they are on message. They are about disseminating information slowly and in a controlled manner.

The Ars Technica interview with Albert talking about how Sony is being let off the hook because they don't show their hardware in the box was very recent. I imagine his recent aggressive posts are part of the messaging plan in the coming weeks.

I wonder if Albert's tag will get changed back to Microsoft PR
 

The funny part is that they probably both mentioned having passed cert on that day because they were deluged by a ton of 'WHY NO XBOX ONE CERT?' messages that day since I'd guess - not having checked - that they both said that on the day or possibly day after Sony announced they'd cleared cert.
 
Who says that they were working with the same constraints. - Or even knew, for that matter, the constraints of their competitors. Sony could have said, fuck it, and committed to loose $500 on each system sold to be able to use higher end components in their box. Do you honestly think that Microsoft would have followed them off the cliff just to maintain parity? Albert's statement was ludicrous. It's clearly another 180. MS have changed their message likely due to the fact that having a less powerful system at a higher price point didn't resonate so well.

Assuming both were design during the same time frames there's not much you can do about it... Some of the constraints are more likely than not to be the same... Their biggest constraint wasn't the cost of their parts, but how much heat they generated. Power consumption has skyrocket on the Pc side, compared to 2005, specially with multi gpu setups. They could very well assume their competitor would be slightly below of wattage for both 360 and Ps3 at launch (200W) and that would be a very good guess.

The bigger question is whether their goals was the same... I'm assuming both tried to get as much performance as possible while keeping the consumption in check, but perhaps Ms decided to give up gaming performance for kinect or multimedia functions... Albert statement more than implies they didn't, though...
 
Except when Albert comes here, he is doing his job.

He is trying to influence how people view Xbox One. He is talking a lot of shit without any kind of proof.

He's trying to curb the idea that PS4 is more powerful. He wants to disprove that notion, but has no proof to back it up other than, trust me.

Major Nelson, Albert and the unnamed Microsoft Dev started posting more frequently on here and on other places to change the tone of conversations about Microsoft. Instant access to PR control techniques.

If you look at things that Major Nelson says like "we passed cert long ago" like Albert posted on the same day as Major Nelson, you would see that they are on message. They are about disseminating information slowly and in a controlled manner.

The Ars Technica interview with Albert talking about how Sony is being let off the hook because they don't show their hardware in the box was very recent. I imagine his recent aggressive posts are part of the messaging plan in the coming weeks.

I Needed to investigate this and guess what, it's true:
Albert Penello : http://www.neogaf.com/forum/showpost.php?p=78575701&postcount=181
Major Nelson : http://www.reddit.com/r/xboxone/com..._release_delay_explained_there_are_no/cbwey6u

Hats to you JABEE
 
I don't think it's offensive, and I definitely don't think Ryse looks bad, I just wouldn't use the word 'amazing' considering everything else we've seen from next-gen so far.

Fair enough. It just seems like a lot of people explode if you mention anything positive about the game.

I personally think it's up there in the tops visually. Whether the game is interesting remains to be seen...but it's definitely pretty.
 
The funny part is that they probably both mentioned having passed cert on that day because they were deluged by a ton of 'WHY NO XBOX ONE CERT?' messages that day since I'd guess - not having checked - that they both said that on the day or possibly day after Sony announced they'd cleared cert.
You are incorrect about the dates and the announcement.
 
You don't see the problem with letting corporate people spin a message throughout the internet? They saw the damage that was done on these places months ago and they're trying to work a counter-effect.

And you do not see that every company on the face of good mother earth does this, and therefore MS is not so evil at all? You do realize that in that case, all companies are evil? I mean, you're free to think that, but just saying, you cannot then logically go and say that Sony is a perfectly good company.
 
The funny part is that they probably both mentioned having passed cert on that day because they were deluged by a ton of 'WHY NO XBOX ONE CERT?' messages that day since I'd guess - not having checked - that they both said that on the day or possibly day after Sony announced they'd cleared cert.

Major Nelson was answering a question, Albert happened to mention it on the same day as an FYI to answer yield problems rumors.
 
You don't see the problem with letting corporate people spin a message throughout the internet? They saw the damage that was done on these places months ago and they're trying to work a counter-effect.
They just said the thing passed certification a while back in response to people thinking it's having hardware issues. Spinning what exactly? I don't even see the big deal, it's in production, it's coming out in 2 months, that's all there is to it. Who gives a shit if there was or wasn't any yield issues?
 
Why is this sooooo horrible? Everyone company does this. Even Sony. Geez.
Not everybody here understands how PR operates. Its a decent reminder to consider corporate messaging strategy and the motivation behind the message more than its pointing out some inherent evil.

While some posters here *may* have an agenda, its certain that Albert does, so while that doesn't mean he's lying or even exaggerating, it should color how people consider his statements.
 
gotta love how both put that it was before PS4 yet there's no proof and why do they feel the need to even say that it was before PS4, does that even matter?
They'll know when they passed the FCC, and Sony's FCC submission did not request confidentiality so they also know when the PS4 passed the FCC.

We just don't know when the Xbox passed as it has confidentiality on it - I guess we'll have to wait until that lapses to see if they were telling the truth.

Interesting the controller is publicly visible and was submitted 3 days after the PS4.
 

...in both threads they're responding to someone saying the xbox one was missing fcc approval. You might even think they can read each other's posts

Do you believe the original posts randomly bringing up the fcc on both sites were also a conspiracy?
 
And you do not see that every company on the face of good mother earth does this, and therefore MS is not so evil at all? You do realize that in that case, all companies are evil? I mean, you're free to think that, but just saying, you cannot then logically go and say that Sony is a perfectly good company.

Who said anything about Sony? We're talking about Gaf where we normally don't allow people to mold discussion to suit their corporations. I guess it'd be one thing if it was happening with hard facts but it's not so far.
 
People DO understand that Microsoft has some of the smartest graphics programmers IN THE WORLD. We CREATED DirectX, the standard API’s that everyone programs against.
In the Windows world, yes. But Windows doesn't equal world anymore. There are more mobile devices in this world (over a billion) than PCs (several hundred millions), for example. Your point of view is old. You no longer rule the world, Microsoft. And I think you know that but you refuse to let it in.
So while people laude Sony for their HW skills, do you really think we don’t know how to build a system optimized for maximizing graphics for programmers? Seriously?
Seriously. Your Xbox 360 console had a failure rate of over 50% at the beginning of this generation. It's a terrible, embarrassing fact. You failed miserably. Don't brag about your hardware skills.
There is no way we’re giving up a 30%+ advantage to Sony. And ANYONE who has seen both systems running could say there are great looking games on both systems. If there was really huge performance difference – it would be obvious.
I haven't seen any multiplatform comparisons. I haven't seen any multiplatform titles perform on Xbox One. When I see them, I can have an opinion.
I get a ton of hate for saying this – but it’s been the same EVERY generation. Sony claims more power, they did it with Cell, they did it with Emotion Engine, and they are doing it again. And, in the end, games on our system looked the same or better.
No game on Xbox 360 comes close to Uncharted 2 in terms of graphics. I'll spare you the list of tens of exclusive games which perform better than Uncharted 2. You simply have no right to claim anything. Your first-party studios have a very narrow selection of proprietary engines to even start that comparison. It's not because your hardware is weaker, in some ways it's stronger. You haven't focused on developers this gen and it's going to carry on to the next gen. Buying third-party support leads nowhere in terms of development.
I’m not saying they haven’t built a good system – I’m merely saying that anyone who wants to die on their sword over this 30%+ power advantage are going to be fighting an uphill battle over the next 10 years…
I don't care about brands. I am a gamer and I want games. I want them now and for a reasonable price. Sony delivers while your company has nothing to offer for me. I won't look back in half a year. The next generation starts this holiday season and nothing can stop it. Good luck with your console focused on one country. You're going to need it.
 
This is becoming a rather epic thread

Whether good or bad I can't say for certain but time will not be kind to all posters equally I imagine
 
Not everybody here understands how PR operates. Its a decent reminder to consider corporate messaging strategy and the motivation behind the message more than its pointing out some inherent evil.

While some posters here *may* have an agenda, its certain that Albert does, so while that doesn't mean he's lying or even exaggerating, it should color how people consider his statements.

Ah, but there's the rub. Everyone is acting like it is.

I'm just saying that this is kind of a given. People were even "calling him out" for it earlier. Suddenly then...this post happens and everyone goes insane.

I don't care how well you say something, it isn't worth it if we already know...and we all did. If you didn't...why are you even here? Have you a brain, perchance?
 
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