After Firing More Than 300 People, EA CEO Says That AI Is the Future of the Company

LMAO

Man, it makes no sense to me. People talk about wanting to have available jobs for folks, but then you talk about AI being the future. One of these things is not like the other...

But yeah, this is just on brand, unfortunately.
 
Quick fix to the AI problem: companies that cut staff to have even 5% of their work done with AI pay 100% more taxes and lose the rights to all tax breaks if they lose money.
 
N0S said:
AI sports its in the game
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Considering how small the "upgrades" are to each of their sports titles and basically being just a roster update they would LOVE having AI just churn these games out yearly and get rid of as much staff as they can get away with. They're already extremely buggy on launch anyway.
 
Oh so companies can use AI which just takes existing creations to make new ones, nothing actually new and original is being created, because without the training and base of content to learn from it can't do anything, but regular people aren't supposed to pirate things? Got it.
 
"Across our teams," Wilson said, "we're investing in new workflows and capabilities to integrate AI to enhance how we build, scale, and personalize experiences, from dynamic in-game worlds to delivering authentic athlete and team likenesses at incredible scale."
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Wilson has always spoken like a robot, so I suppose this is the next logical step for someone like him.

That aside, I haven't bought an EA game since the PS3 and they keep giving me reasons to continue that policy.
 
Hero_Select said:
Considering how small the "upgrades" are to each of their sports titles and basically being just a roster update they would LOVE having AI just churn these games out yearly and get rid of as much staff as they can get away with. They're already extremely buggy on launch anyway.
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In an ideal world all of the asset generation work that goes with updating rosters / player likenesses could be handed to AI and the humans could work on stability and new features.

AI asset generation is definitely going to happen in a big way, and it will largely be a good thing in terms of lowering dev costs and speeding up development. I think that the only thing holding this back is that the engineers skilled enough to make these tools are making 5x more at AI companies rather than video game companies. Eventually the tooling will get made, either by someone like Epic or open source.
 
the future is AI

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Hari Seldon said:
In an ideal world all of the asset generation work that goes with updating rosters / player likenesses could be handed to AI and the humans could work on stability and new features.

AI asset generation is definitely going to happen in a big way, and it will largely be a good thing in terms of lowering dev costs and speeding up development. I think that the only thing holding this back is that the engineers skilled enough to make these tools are making 5x more at AI companies rather than video game companies. Eventually the tooling will get made, either by someone like Epic or open source.
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For sure. I don't think anyone would dispute how useful AI can and has been already as a tool to make development easier - but you just know EA will love to take it to the extreme. "Well if we're using AI to update assets and roster.. we dont need this many people working on the game anymore" rather than moving that team to expand features and stability.

That's for EA though and I hope other companies see just how powerful something like this can be when used correctly.
 
I don't see what's so wrong with this.
If there's anywhere that AI should be applied, it's to coding and asset gen. I believe there will always be humans involved though.
 
ProtoByte said:
I don't see what's so wrong with this.
If there's anywhere that AI should be applied, it's to coding and asset gen. I believe there will always be humans involved though.
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AI Coding is generally sloppy and unoptimized while Art side is mostly soulless. Hmm.. that's a perfect fit for EA.
 
Its quite fascinating to read/hear how some of these c-suite execs and suits perceive AI maturity. I guess, its just the new hype and buzzword among them atm.
 
StereoVsn said:
I mean look at Ubisoft, Boeing and Intel. Pretty sure a college grad with $200 ChatGPT subscription could do a better job.
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And consider that replacing a programmer or designer, might save 100k per year. Bu replace the CEO with AI, and it saves several millions per year.
And with fewer stupid decisions, it means greater return on investment.
 
as much as I would love to believe AI is going to make gaming better, when I hear people like this make these kinds of statements it just leads me to believe companies like EA will simply use it in as much as it will allow them to streamline their development cycle and churn out more crap no one really likes but looks good on paper. Kind of like reusing assets but instead of just copy paste, they sprinkle some AI fairy dust to hide their tracks and laugh all the way to the bank. Copy paste 2.0
 
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Ya know, I realize that with the advancement of technology there will always be people losing jobs. Ideally new jobs will come up in their place at times, but there's always more work. I have to wonder though… is there an upper limit to this? Sure more people than ever can make stuff, but that's just going to flood the market with barely distinguishable slop.

We think it's bad now, hoh boy.

How long can we take work out of the hands of craftsmen and put it into machines before it really bites us in the ass?
 
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Danknugz said:
as much as I would love to believe AI is going to make gaming better, when I hear people like this make these kinds of statements it just leads me to believe companies like EA will simply use it in as much as it will allow them to streamline their development cycle and churn out more crap no one really likes but looks good on paper. Kind of like reusing assets but instead of just copy paste, they sprinkle some AI fairy dust to hide their tracks and laugh all the way to the bank. Copy paste 2.0
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Honestly, it would be interesting to see people like Wilson, boot all their developers and software engineers, become professional prompt "engineers" and proceed to copy-paste whatever code a given AI spits out. The quality of their games would improve, I'm sure.
 
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stickkidsam said:
Ya know, I realize that with the advancement of technology there will always be people losing jobs. Ideally new jobs will come up in their place at times, but there's always more work.
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I have a hard time believing that the tsunami of poor sods that will have their jobs replaced over the coming years have any hope of finding equivalent work.
 
ProtoByte said:
A generation too late boss. Ever heard of procedural generation?


As a tool to help make coding faster and better I mean.
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Faster, sure. Better - I am not convinced and I use AI assistance daily myself. In my case I do bunch of scripting for myself or for targeted tasks mostly so I accept sloppiness, dicey approach to security and lack of optimization.

If I was shipping code though I wouldn't be quite as comfortable.
 
I feel like the push for AI and these layoffs is going to make gamers upset at first but ultimately it'll fade and we'll all be fine, cause the games will still be fine.
Just displacement for those in the industry.
 
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Wow you humans sure get offended whenever AI is mentioned.

If you didn't worry about getting credit for things you do so you can make money or perform your mating rituals then you would be past Star Trek already.

Very simple solution. Implement AI everywhere it can be implemented. Improve society and with all the left over resources, make all human life happy on the planet.

...but no, some dude's gotta get his pole waxed and he can't do that without impressing this chick with his latest piece of arbitrary art work that everyone says is so cool cause dude got rizz but is actually trash that will fall to obscurity.

I'm not AI. Just because I call you human doesn't mean I'm ai. I could be an alien or a supernatural figure or even just a man who identifies as an attack helicopter.
 
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Zacfoldor said:
Very simple solution. Implement AI everywhere it can be implemented. Improve society and with all the left over resources, make all human life happy on the planet.
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AI wil be used to put people out of jobs and replace the human buyers with robot buyers to keep the fake economy going. So no thanks. Leave that shit out of our jobs. Human made games, human made music, human made art please.
 
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