Alanah Pearce: The games industry is screwed 2.0

You caught me. I don't give a fuck about her it's just annoying you can't calm down when you see a girl.

I don't care if you make a bukake fest thread with her face in off topic, but this is gaming
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I'm sorry, what were you saying?
 
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Hi, I'm Alanah Pearce. I spent a month talking to game industry investors and, long story short: we're all doomed. Studios are dropping devs like trash loot in a MMORPG, CEOs are making decisions based on Fiat like the stock market, and despite making billions, everyone's somehow broke. But don't worry! We're still greenlighting 400 live service shooters next year. You'll love the monetized menus and empty servers. Meanwhile, I'll be over here begging someone to fund a game that doesn't need a season pass, NFT tie-in, or blood sacrifice to the algorithm. With that said, if you saw any of this shit below the image above SOMETHING IS FUCKING WRONG WITH YOU!!
 
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I think she's finally matured.
The video is a decent watch, even if it is replete with "well duh" moments.
I agree this time she has a point not rage bait and ranting and leftist activist views.
Just finished watching the video.

The basic tldw is that public companies is where most of the industry revenue is generated, investors dgaf about anyone but the $$$, the publisher's care is for investors and not the end consumer, that's why gaas is wanted by every publisher, there was around 5 years of over exponential growth of the games industry (which peaked during Covid due to everyone staying inside and gaming being a very interactive and fun past time to connect everyone) and started to flatten/hit the plateau for the past 2 years, and hence the layoffs.

Now the investors are trying to jump ship from gaming investments to AI driven social media, be it tiktok, facebook or wherever the engagement is highest and games cannot compete with that level of easy access, so companies like MS are making it easy for smartphone device owners (4.4 billion+ in the world totally, out of which 3 billion+ have played games) in poor countries to entice them into gaming via cloud (this is an Xbox campaign) essentially to find a new audience to entice consumer spending even more for growth.
Its really is a bad gamble this relying on AI , live services and Gaas for quick buck. Quality of game diminish, and allot of copy cats to that template.
Yes this time she research and left her leftist views behind. By the way I hope Alana will have a collab with Sydney Sweeney , or for her to invite her for interview and be a guest since Sydney is also into gaming. 😁
 
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Can AI make another 100 ps1 masterpieces ? how about another 100 ps2 masterpieces ? Do whatever you want, the point is there has to be ways to trigger gamers mindsets and makes them spending on contents, the need has to be created first.
Could the real question be, can AI make another 100 Alanah Pearce masterpieces?
 
Calm down for fucks sake. Clearly having fun is a forbidden exercise for some in these parts, is it? I mean, does anyone really take anything this woman says seriously?

It's actually a pretty informative video with data for people who probably don't follow the games industry data as much.

I found it interesting but turned it off half way as I got the jihst.
 
Western AAA development is screwed, not the games industry.
Yeah I'm inclined to agree.

Look at Lords of the Fallen. It's a AA developer and the game is great. They already plan to release the sequel next year. AAA can't even seem te able to do that.
 
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Hi, I'm Alanah Pearce. I spent a month talking to game industry investors and, long story short: we're all doomed. Studios are dropping devs like trash loot in a MMORPG, CEOs are making decisions based on Fiat like the stock market, and despite making billions, everyone's somehow broke. But don't worry! We're still greenlighting 400 live service shooters next year. You'll love the monetized menus and empty servers. Meanwhile, I'll be over here begging someone to fund a game that doesn't need a season pass, NFT tie-in, or blood sacrifice to the algorithm. With that said, if you saw any of this shit below the image above SOMETHING IS FUCKING WRONG WITH YOU!!
That's a 20ish unexperienced arguments who haven't seen miracles in their entire life.
 
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There's something unpalatable about someone making social videos and living off the advertising, about how it's bad that the gaming industry is dying because it can't compete with social videos for people's attention these days.

I bet she's actually delighted that people are watching her videos or streams for hours rather than playing Shadows or Indy.
 
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For those of you losers who still want the actual video from the thread title, here it is:


Please stop creating Alanah Pearce in different realities, there's only one Alanah Pearce we know in this World. The Multiverse theory is starting to become real actually.
 
I'm really out of the loop, I don't even know who this person is and why are they important to gaming? Plus that Kotaku wierdo female that got fired gets mentioned a lot around here.
 
Cleared my cache, tried another browser etc. and everything's still loading. Are you sure you don't have any issue loading Twitter/X images?

Alternatively, you can try jerking off to my Kojima avatar, I guess...
Well, to be fair there's a nice chick in it so 🤷🏻‍♂️
 
Which points? the videogame industry has more players and revenue than ever. Everything she says is bullshit.

In the video she showed a chart that had a peak around the end of 2021 and a slight dip into 2022 that came back up in 2023. The point she was making is some financial analysts predicted that line was just going to keep going up and to the right. When it didn't, the financial investors pulled back and that's why we've seen so many layoffs. The peak happened because COVID was in full swing and more people were staying inside, which meant more time and money spent playing games.

She also pointed to data that suggests the players who fell off were casuals who were spending a little bit of money, but not much. Meanwhile the dedicated players are still spending at the same basic rate they were before. So it's a case of the video game market getting a temporary influx of business that didn't last.

And finally she pointed to social video platforms sucking up people's time, which has an impact on all other forms of media, including games.


As far as the second and third point, I should think these are pretty obvious. If someone wants to say she's wrong, then I'd like to see data that contradicts those points. For the first point, she's looking at the chart included in that financial report. If someone else has a different chart from another source, then it would be a question of which source is more trustworthy.
 
Western gaming is screwed but Eastern gaming is alive and well. Japan, China and Korea.
Video gaming as a whole is screwed. Other media categories (movie theatre, concert, Netflix fees, etc.) have adjusted for inflation while game prices haven't.
1992 games adjusted for inflation: Mortal Kombat, NBA and Street Fighter all sold for $157, Mario Paint for $134, Spider Man and Monopoly for $123.
Since 1992 the cost of making games has skyrocketed while the games themselves sell for a fraction of what they sold for.
The model is fundamentally broken - there should be a modern console selling games at a higher price than 1992 games.
Gaming as a whole is still selling American Coffee for 50¢ to the largest audience possible and we have no Starbucks selling games at $5+.
 
Video gaming as a whole is screwed. Other media categories (movie theatre, concert, Netflix fees, etc.) have adjusted for inflation while game prices haven't.
1992 games adjusted for inflation: Mortal Kombat, NBA and Street Fighter all sold for $157, Mario Paint for $134, Spider Man and Monopoly for $123.
Since 1992 the cost of making games has skyrocketed while the games themselves sell for a fraction of what they sold for.
The model is fundamentally broken - there should be a modern console selling games at a higher price than 1992 games.
Gaming as a whole is still selling American Coffee for 50¢ to the largest audience possible and we have no Starbucks selling games at $5+.
The games were on cartridges back in those days and they were expensive as shit to produce. CD's were a way cheaper format for games that's why they cost less. Games are now digital now you don't have to print instruction manuals and there's no physical cd. They don't need to cost as much as CDs or Cartridges.
 
"Screwed", eh? I dunno. Seems like passionate independent/small and smart middle-sized developers are on the rise while the convoluted corporate AAA sector is struggling to grasp their shortcomings.

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Which points? the videogame industry has more players and revenue than ever. Everything she says is bullshit.

She says the player count and revenue is still high, not Covid high but high.

Her point was that atleast in the west, decisions on what games get made arent necessarily being driven by what players want, but more by what investors want, and as the industry is plateauing investors are moving on to the next big thing to invest in and publicly traded game companies are doing things to try and get those investors back.

Things such as making more and more live service games regardless of player push back.
Companies laying off employees even if as you say revenue is high because they need to make cuts to continue showing investors they are making mad bank.
Canning sequels/games that wont make a bazillion dollars even though they would still be profitable.
 
This is a picture of a mirror where someone is looking at a screen that shows a mirror where someone is looking at a screen that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen that that shows a mirror where someone is looking at a screen
 
If she says industry is fucked everybody trolls her
But you open Neogaf you find more "We're all fucked" Topics than users
 
In the video she showed a chart that had a peak around the end of 2021 and a slight dip into 2022 that came back up in 2023. The point she was making is some financial analysts predicted that line was just going to keep going up and to the right. When it didn't, the financial investors pulled back and that's why we've seen so many layoffs. The peak happened because COVID was in full swing and more people were staying inside, which meant more time and money spent playing games.

She also pointed to data that suggests the players who fell off were casuals who were spending a little bit of money, but not much. Meanwhile the dedicated players are still spending at the same basic rate they were before. So it's a case of the video game market getting a temporary influx of business that didn't last.

And finally she pointed to social video platforms sucking up people's time, which has an impact on all other forms of media, including games.


As far as the second and third point, I should think these are pretty obvious. If someone wants to say she's wrong, then I'd like to see data that contradicts those points. For the first point, she's looking at the chart included in that financial report. If someone else has a different chart from another source, then it would be a question of which source is more trustworthy.


As for the so-called analysts, they are tourists who actually don't understand the videogame industry and its dynamics. The first mistake is giving those guys any credit. The idea of a market always going up is retarded, more so when it was pushed by a global pandemic.

Many of the casual players that joined gaming because it was trendy have actually remained. I have seen this in the gacha space, which is full of normies.

My view is that gaming is at an all-time high, it's the predominant hobby by a large margin. The only thing that is changing dramatically from previous years is where the money is going. As long as there are people willing to spend money in this, the industry is fine. They just need to rethink why others are taking their piece of the cake.
 
Key concept, if everything was pal world/monster hunter/schedule 1/animal crossing…industry would be fine.

I have seen no signs that the audience won't immediately buy and champion the next big game.

The problem is the industry lost how to tap into that group with business critical releases. Ubisoft needed them for Outlaws and they didn't turn up.

Unfortunately, after years of this slowly getting worse, it clear that games that are bad and preachy aren't worth picking up. In fact, the entire pre release press tour is being used to check another $80 game off the list.

In short, the industry needs to be a step ahead and stop making games for people who don't play them.
 
The industry will be completely fine. Way too many games coming out nowadays. Even with the tremendous success steam has brought there's too many games to break through for most developers.

Alanah is too close to this subject to be objective. Really all the Kotaku former staffers are; it seems they all really liked their community and took it hard when it was shut down.

China is also emerging as a new gaming power. They going to invest heavily over the years to grow influence
 
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