Well, for starters, if you're drinking bottom of the barrel stuff (whomever mentioned Skol's is right on the money), you'll forever hate any alcohol. It depends on your age and liking, but pony up a bit and you'll find things that don't taste like bad water, piss, or rubbing alcohol. If you're going to drink beer, start with light beers (Heineken, Rolling Rock, Dos Equis, Tecate, etc) and drink it while eating or snacking. It definitely feels and tastes better when eating than on an empty stomach. Dark beers, like Guiness and co., require more accustoming too.
If it's liquor, start with mixed drinks, and avoid whiskey like the plague for starters. Goldschlagger isn't your friend either to whomever recommended it; it may taste like cinammon, but it also has a kick that'll feel like someone punching you in the throat if you're not a drinker of any sorts. That and the gold flakes are there to make tiny, tiny cuts in your throat to help get the alcohol in your blood faster; it virtually guarantees a buzz on minimal shots. And for you liquor store fiends, avoid the German version of it, Goldwesicher, which tastes like licorice.
Alcohol is like coffee really; most start off disliking it, drink it for an effect, and grow accustomed to it. It's not the devil and chances are, you'll grow quite fond of a good beer down the road. I drink on occassion, but for me, coffee is my real vice.