I can't stand it. Haven't watched it in months. The contestants are always such terrible people, playing it up for the cameras. Which, of course, is good entertainment for many.
-edit- The advertisements are so shameless. They show a string of brief clips - someone bungie jumping, someone eating an insect, several more stunts, and in between all of this a random shot of some chick with huge tits stripping down into a bikini. They didn't even try and hide it. Just - if you like tits, watch our show!