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[kingfey]

App Annie: Mobile games on track to surpass $120B in 2021

Mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020, according to an analysis of first-half results by mobile data and analytics provider App Annie. App Annie 2021 Mobile Gaming Tear Down: Key Trends on Subgenres, Monetization, & User...

venturebeat.com

Mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020, according to an analysis of first-half results by mobile data and analytics provider App Annie.

App Annie 2021 Mobile Gaming Tear Down: Key Trends on Subgenres, Monetization, & User Acquisition report can give the mobile game industry some peace of mind that growth continues to be on track despite the difficult comparisons to 2020's pandemic-driven growth and Apple's shift to prioritize user privacy over targeted advertising with iOS 14.5. In some ways, it's surprising that the privacy impact — which started in April — isn't as big as expected yet, so we spent some time talking about that.

Excuse me guys.

 

[Craig of War]

That a lot

 

[Captain Toad]

Humans are stupid creatures

 

[Mikey Jr.]

*looks at list*

Man,what a bunch of garbage.

 

[YoshiMadness]

Great news! Trivia Crack is my shit, personally. "Hardcore gamer" virgins can get fucking dunked on.

 

[SinDelta]

I want to believe amazing games like Zelda BotW, 13 Sentinals, Ghost of Tushima, Ace Combat 7, Monster Hunter Rise, Dragon Quest XI, Xenoblade DE and NEO The World Ends with You will continue to be produced where mobile quality like this can take in over 120 billion dollars.

 

[MrA]

amazing how mobile manages to extract 120 billion dollars off of like 4 whales while no one else buys anything.

 

[TheMan]

Christ remember when mobile gaming was snake, lol

 

[MrFunSocks]

Them damn casuals!

Also what does Apples privacy update have to do with mobile gaming spending exactly?

 

[StreetsofBeige]

Who knew Candy Crush was still a big thing. I thought that game died long time ago.

 

[b6a6es]

i dont have to worry about the health of consoles industry in the long run, as they`ll follow soon after with more FTP & GaaS, especially with ones that have crossplay with mobile like Genshin Impact & Fortnite, while singleplayer ones will be 70$

 

[kingfey]

Them damn casuals!

Also what does Apples privacy update have to do with mobile gaming spending exactly?

Its hinders the progress of comparing the 2020 mobile gaming record to 2021 mobile gaming record.

They are looking for how much was spend, downloads, charts, and all those other data, that can help them find the correct data to compare both figure. Apple privacy update blocks certain steps, which makes it harder to study it.

 

[MrFunSocks]

Its hinders the progress of comparing the 2020 mobile gaming record to 2021 mobile gaming record.

They are looking for how much was spend, downloads, charts, and all those other data, that can help them find the correct data to compare both figure. Apple privacy update blocks certain steps, which makes it harder to study it.

I really don't see the connection though. The article says this:

Sam Yang, the senior vice president of global field operations at App Annie, said in an interview with GamesBeat that Apple's change to the Identifier for Advertisers (IDFA) has prompted a lot of concern about how it could hurt mobile game revenues. The monetization platform Fyber reports only about 15% of users are opting-in to share their user data with advertisers, and that makes targeting harder and user acquisition less effective.

How does not being able to do targeted advertising affect mobile game revenue exactly? They're not talking about their ability to get the data, they're talking about people not opting in to ad tracking reducing revenue, which makes no sense.

 

[kingfey]

I really don't see the connection though. The article says this:


How does not being able to do targeted advertising affect mobile game revenue exactly? They're not talking about their ability to get the data, they're talking about people not opting in to ad tracking reducing revenue, which makes no sense.

The monetization platform Fyber reports only about 15% of users are opting-in to share their user data with advertisers, and that makes targeting harder and user acquisition less effective.
You posted your answer.

1 point is from business anyltics who uses data to present what the current industry is worth.

Your 2nd point is about user engagement. Due to privacy update, you cant get data from users. This affects potential acquisitions in the future.
For example

China's Tencent buys 'Clash of Clans' maker Supercell for $8.6 billion

China's biggest gaming group Tencent Holdings Ltd <0700.HK> is to buy a majority stake in 'Clash of Clans' mobile game maker Supercell from SoftBank Group Corp <9984.T> in a deal valued at roughly $8.6 billion.

www.reuters.com

 

[MrFunSocks]

The monetization platform Fyber reports only about 15% of users are opting-in to share their user data with advertisers, and that makes targeting harder and user acquisition less effective.
You posted your answer.

1 point is from business anyltics who uses data to present what the current industry is worth.

Your 2nd point is about user engagement. Due to privacy update, you cant get data from users. This affects potential acquisitions in the future.
For example

China's Tencent buys 'Clash of Clans' maker Supercell for $8.6 billion

China's biggest gaming group Tencent Holdings Ltd <0700.HK> is to buy a majority stake in 'Clash of Clans' mobile game maker Supercell from SoftBank Group Corp <9984.T> in a deal valued at roughly $8.6 billion.

www.reuters.com

But like I asked, how does targeted advertising vs non targeted affect game revenue?

What percentage of mobile gamers only downloaded a game because of a targeted ad? Without that statistic you can't say that the privacy updates affected anything.

 

[alabtrosMyster]

I imagine that at least slotmania has the benefit of being honest about what it is.

 

[kingfey]

But like I asked, how does targeted advertising vs non targeted affect game revenue?

What percentage of mobile gamers only downloaded a game because of a targeted ad? Without that statistic you can't say that the privacy updates affected anything.

How iOS14 Data Privacy Updates Impact Mobile Gaming - QuickFrame

Data privacy regulations are changing the advertising industry, and marketing strategies in the mobile gaming industry require reevaluation.

quickframe.com

For advertisers, this means that the granularity you're used to is going away. This change will be especially felt by the mobile gaming industry, which uses hyper granular targeting to drive downloads and conversions. Without access to the gameplay data that has traditionally been collected, like how long a game is played and how much money is spent in-app, it will be more difficult for developers to serve targeted ads for their games on other platforms. Consequently, it will be harder for non-gaming advertisers to serve ads related to gamer's interests.

Game developers also won't be able to attribute specific actions taken in-app to individual users. Not only are you unlikely to know whether an ad is reaching someone for the first time, or the fiftieth, you also won't know what they do after seeing an ad. Is it immediately converting into an app download? Did it coerce users to visit a website? These nuanced metrics will be effectively lost as users opt-out of tracking on their favorite games.

Perhaps most importantly for developers, iOS14's data restrictions will make it harder to monetize ads on larger ad platforms like Facebook, which has traditionally been a boon for smaller gaming studios. This just means that developers will need to relinquish their focus on individual users and refocus on aggregate data based on larger cohorts of gamers, the direction many platforms are already heading to retain tracking capabilities in a privacy-friendly way.

 

[M.W.]

Kids are fucking dumb.

 

[kingfey]

i dont have to worry about the health consoles in the long run, as they`ll follow soon after with more FTP & GaaS, especially with ones that have crossplay with mobile like Genshin Impact & Fortnite, while singleplayer ones will be 70$

Genshin Impact: $1 Billion In Mobile Revenue, And The Seven Highest Earning Characters

Genshin Impact: $1 Billion In Mobile Revenue, And The Seven Highest Earning Characters

In just six months since release, Genshin Impact has reportedly crossed over $1 billion in revenue, according to tracking firm Sensor Tower, and has made it to that mark much faster than other megahits like Pokém...

www.forbes.com

Call of Duty: Mobile hits 500 million downloads, over a $1 billion revenue

Call of Duty: Mobile hits 500 million downloads, over a $1 billion revenue

Call of Duty: Mobile hits 500 million downloads, +$1 billion revenue

www.pocketgamer.biz

EA's 2021 mobile revenue was $781 million

EA's 2021 mobile revenue was $781 million

US publisher Electronic Arts has recorded a seven per cent revenue drop in its mobile business. . Mobile revenue came in at $174 million for the Q4 FY21 period. Full year mobile revenu...

www.pocketgamer.biz

This is why Ubisoft is going hard for mobile industry.

 

[MrFunSocks]

How iOS14 Data Privacy Updates Impact Mobile Gaming - QuickFrame

Data privacy regulations are changing the advertising industry, and marketing strategies in the mobile gaming industry require reevaluation.

quickframe.com

For advertisers, this means that the granularity you're used to is going away. This change will be especially felt by the mobile gaming industry, which uses hyper granular targeting to drive downloads and conversions. Without access to the gameplay data that has traditionally been collected, like how long a game is played and how much money is spent in-app, it will be more difficult for developers to serve targeted ads for their games on other platforms. Consequently, it will be harder for non-gaming advertisers to serve ads related to gamer's interests.

Game developers also won't be able to attribute specific actions taken in-app to individual users. Not only are you unlikely to know whether an ad is reaching someone for the first time, or the fiftieth, you also won't know what they do after seeing an ad. Is it immediately converting into an app download? Did it coerce users to visit a website? These nuanced metrics will be effectively lost as users opt-out of tracking on their favorite games.

Perhaps most importantly for developers, iOS14's data restrictions will make it harder to monetize ads on larger ad platforms like Facebook, which has traditionally been a boon for smaller gaming studios. This just means that developers will need to relinquish their focus on individual users and refocus on aggregate data based on larger cohorts of gamers, the direction many platforms are already heading to retain tracking capabilities in a privacy-friendly way.

That doesn't really make sense though. Is there actual data to show that without targeted ads people will spend less money on fortnite on mobile? That just sounds like a lot of hypotheticals.

 

[kingfey]

That doesn't really make sense though. Is there actual data to show that without targeted ads people will spend less money on fortnite on mobile? That just sounds like a lot of hypotheticals.

This is happening now. Apple released this update this year. The guys who are writing these articles, have sources with people on that field.

 

[MrFunSocks]

This is happening now. Apple released this update this year. The guys who are writing these articles, have sources with people on that field.

So where are those sources? There has been no proof or evidence shown.