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[ManaByte]

Apple Facing False Advertising Lawsuit Over Apple Intelligence Delay

Apple has been accused of false advertising and unfair competition for delaying the Siri Apple Intelligence features that it promoted when launching...

www.macrumors.com

After confirming that the ‌Siri‌ features would be delayed until the coming year, Apple removed the ads, but that was after they had been running for several months. Apple is accused of advertising functionality that did not exist, and continuing to promote the ‌Siri‌ capabilities well after the company was aware that they would not be available on time.

The ad:

 

[SJRB]

What a colossal fuckup.

Steve Jobs would've fired everyone responsible for this.

 

[DrFigs]

If it was me, I'd underpromise and overdeliver. But that's just me.

 

[Days like these...]

Apple is becoming the new Blackberry.

 

[Majima Everywhere System]

I saw tons of Verizon ads for this nonsense. Constant.

A good dose of enforcement is welcomed, and may slow the AI slop. Tech is uninteresting and effectively over for now, society has opined. Let's just take a break until something real is invented.

 

[Panajev2001a]

What a colossal fuckup.

Steve Jobs would've fired everyone responsible for this.

I am not hungry for blood here, but we lost Scott Forestall over Apple Maps which was a much less strategic blunder…

 

[Kamina]

Will it not be some cloud service?
Title implies it will be restricted to the iPhone 17. If true then they deserve to be sued.

 

[Makoto-Yuki]

Don't worry, they are putting the guy in charge of the Vision Pro headset to run Siri now

Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks

Apple is reportedly shaking up its executive ranks, shortly after it delayed the personalized Siri features that it previewed at WWDC last year. ...

www.macrumors.com

 

[Makoto-Yuki]

Will it not be some cloud service?
Title implies it will be restricted to the iPhone 17. If true then they deserve to be sued.

Apple usually like to do on device stuff. That means higher storage and memory. I believe Apple now offer minimum 128GB storage on iPhones and the 17 is rumoured to have 12GB RAM which is an extra 4GB over the iPhone 16 Pro Max

It could still work on 8GB i guess or it could be processed in the cloud for older devices. It might only run locally on 17.

Only the iPhone 15 Pro/Max supports Apple Intelligence because of the 8GB RAM. If you bought a 15/15 Plus you don't get it because they only have 6GB.

 

[Wilhelm_85]

I'm an Apple fan in general and have lots of Apple devices, including an iPhone, but man... they really fucked up this whole AI rollout.

 

[rm082e]

Maybe they realized it's not going to be good, so they're trying to save their brand image? When I poked around on this, I'm not seeing anything from Apple stating Apple Intelligence will come to iPhone 17 - that seems to just be speculation.

 

[Cyberpunkd]

What a colossal fuckup.

Steve Jobs would've fired everyone responsible for this.

Reminds me of an epic email Bill Gates sent to the whole team 20 years ago telling them in minute details all the 20 steps he had to do to download Windows Media Player.

 

[Haint]

I'm assuming 95% of the blame lies on trying to build their models on Google's shitty ass tensor AI chips (whose mobile SOC's are literally 3 generations behind Qualcomm). Nvidia is an infinitely better company than Failcomm with vastly superior product/software advantages Vs. peers, so I have to imagine Google's AI specific TPU's are at least 10+ years behind Nvidia.

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www.reuters.com

 

[Trilobit]

I'm an Apple fan in general and have lots of Apple devices, including an iPhone, but man... they really fucked up this whole AI rollout.

They shouldn't have been so stressed about it. Apple is normally the company that launches something when it's good and mature even if it comes later than the competition.

 

[Wilhelm_85]

They shouldn't have been so stressed about it. Apple is normally the company that launches something when it's good and mature even if it comes later than the competition.

Yeah, in hindsight it 100% looks like it was all cooked up just to shut up investors for a short while.

 

[analog_future]

Don't worry, they are putting the guy in charge of the Vision Pro headset to run Siri now

Vision Pro Creator Taking Over Siri After Apple Intelligence Setbacks

Apple is reportedly shaking up its executive ranks, shortly after it delayed the personalized Siri features that it previewed at WWDC last year. ...

www.macrumors.com

I mean the Vision Pro is absolutely incredible. It's just that there's no market for that type of device.

 

[Haint]

I mean the Vision Pro is absolutely incredible. It's just that there's no market for that type of device.

It's really not. The core technology is good, every other choice is arguably the worst you could make for such a product. An utterly useless and expensive front display, heavy AF glass and aluminum, wire tethered battery, no controllers/games, $3500 for something they had no marketable use case for. It's like the Apple TV Touchpad remote on steroids, egomanical "design stars" making universally derided decisions cause they're different and know better than everyone else.