Android tablets are definitely failures. Nobody wants them.
Android tablet marketing is also THE WORST.
Apple iPad ads:
When technology gets out of the way everything becomes more delightful. [show people using various apps in everyday life, someone having a good time on FaceTime]
http://www.youtube.com/watch?v=Um4gLMZDXkA
If you ask a parent, they might call it intuitive. [show variety of apps, end with kid having fun on FaceTime]
http://www.youtube.com/watch?v=TFFkK2SmPg4
Blackberry Playbook ads:
"Small enough to take anywhere, powerful enough to take you everywhere" [various apps demonstrated, man pulls it out of suit jacket pocket to emphasize portability]
http://www.youtube.com/watch?v=Gxomv7i4wbw
"It runs all of this at the same time." [shows various entertainment apps being used, cleverly emphasizes multitasking without using the word multitasking]
http://www.youtube.com/watch?v=vL78qcKqd38
Android tablet ads:
Your wife will love the dual core Tegra 2 chipset. [nerdy looking guys stand off]
http://www.youtube.com/watch?v=8fz6Z6S3Q5M
"4G upgradeable? 4G LTE upgradeable.
http://www.youtube.com/watch?v=R18SPF1fCik
"The Morolla Xoom tablet, with the velocity of a 1GHz dual-core processor." [some CGI of a guy being wrapped in morphing metal]
http://www.youtube.com/watch?v=TxZ6NQnIPkU
"Augmented reality and navigation services" [Galaxy Tab commercial]
http://www.youtube.com/watch?v=GHPJdqgsJ9g&NR=1
HP TouchPad ad:
[Manny Pacquiao talking about how he has done everything people said he couldn't]
http://www.youtube.com/watch?v=N_VEfbCuiCI
Android ads can't help but use jargon and nerdy imagery that scares off the general public. The most consistent thing about Android ads is that they can't stop listing technical specs, something that people really don't want to hear.
The TouchPad commercial isn't something people can relate to., and it's really late to the party.
Blackberry Playbook is in 2nd place right now (if you look at the Android manufacturers seperately) because it's the only competitor to the iPad that's established a simple theme with limited jargon [Powerful, Portable, PlayBook] and emphasized how people will use it [people pulling it out of suit jacket pockets and purses while out and about], which is similar to iPad marketing.
iPad marketing is all about how people can use it to improve their lives, the theme is that it's intuitive and magical, and they are appealing to emotion because they always show children and grandparents.
Specs and UI aside, the order of sales is matched with the order of effective commercials. Android commercials stink and are targetting only tech geeks, and that's the impression people get when they hear specs being listed and such ridiculous statements as "Your wife will love the dual core Tegra 2 chipset". Apple commercials target everyone, Blackberry commercials target people who spend a lot of time away from home and office.