Depends on what it is. Some is stupidly over priced some is great.
The Apple TV is the best streaming box by far imo. It’s not cheap but it’s not overly expensive either. I switch my house over to these and it’s great.
MacBook airs, have creeped up in price, I agree, but they are still decently priced for the performance you get.
Apple Watches, fantastic prices imo
Mac mini, amazing value
MacBook Pro, I think they are definitely overpriced, especially towards the high end
iMacs, they are pretty decent but you are definitely paying a lot for the format of them. I’m buying my wife one as a surprise so I’m hoping she likes it.
iPhones, I’d say they are creeping up too but they are probably the best ohone on the market , if that demands the premium, I guess that’s a personal choice. I switched over to them and won’t go back.
Tablets, again, top of the pile here but definitely the most expensive. Imo the pros are way way too much. The intro iPad though is a great value imo.
AirPods, I think they are great, particularly the pros.
Mac Studio, gtfo crazy priced
Mac Pro, even worse
Accessories, even worser!
I think Apple one is a great price, at least in our house.
If you are invested in their ecosystem you really get additional value too. My wife can move between her air, iPhone, Apple TV, and watch with no issues. It’s pretty slick.