The product truly looks amazing. It looks like something that we'd see coming out 10 years from now, not today.
With all of the hardware, software, and R&D that went into this, it makes every other headset look like a toy. It's totally understandable that it'd be priced at $3500.
With that said, I just don't know what is going to push consumers to feel like they NEED something like this. As cool as it looks, I think everyone's perfectly content using their normal TVs, laptops, and phones.
As others have said, it feels like a solution looking for a problem.