Just read this. Great interview that shows they know what they're doing and what makes the show tick.
An excerpt:
Lets talk about the black Justin Bieber episode, since it seems to have really struck a cultural cord. Can you talk me through being presented with the idea?
Murai: It was actually one of the first ideas that Donald and Stephen [Glover, his brother and a writer on the show] told me about after we shot the pilot. I had a really tough time wrapping my head around it at first, because it was such a jump from what we did in the pilot. [Episodes] 1 through 5 oscillate between a grounded story about two cousins in the hip-hop scene and Earns struggle, with almost Chappelle Showesque concept-driven sketch pieces but told in a narrative way. When they first told me the [black Justin Bieber] idea, I had no idea how much the show would oscillate between the two. I would say, How does that fit into our world? But as I saw the other scripts fill in the gaps, I realized that the show, because its a half-hour comedy, because its a little more fluid than an hour-long drama, it has the capacity to be both.
It was interesting to notice in light of the black Justin Bieber episode and its touched on in the final scene where the reporter tells Paper Boi to play his role that no one seemed to bat an eye two episodes earlier when Quavo from Migos shot a person like an animal hes hunting. Were you aware of the different responses?
Murai: I was very surprised. To be fair, Bieber is more visible and people know more about him than Migos, but I did think the same. I was surprised more people didnt react to how absurdist that Migos scene was, but there are certain expectations and a mystique for trap rappers that dont exist for Justin Bieber.
People point to Atlanta and some other recent shows as changing our expectations of what TV can be and how it can be structured. Youve been up-front about saying youve never done TV before, so Im curious if youve been only looking at other nontraditional models, or if the more time-tested approaches of TV shows interest you at all.
Murai: The structural godfathers of this show are shows like Louie, and even Adventure Time, to an extent. I brought up Adventure Time a fair amount with Donald when we were working on the show because Adventure Time does a very strange thing where its very world-based. Sometimes the main characters wont even appear in an episode and the story will sort of detour with some side character. It has a very meandering feel that I really like, and theres something about that cadence that makes it more digestible, or youre more willing to go with the flow.
Atlanta does feel very different from everything else out there, but one of the TV shows I do think about when watching it is Seinfeld, which is a masterful, old-model TV show in terms of bringing together the A story, B story, and C story so they all somehow make sense. Do you guys think about stuff like that?
Murai: We never really talked about it, but I think Donald is really good at weaving a traditional aesthetic with an experimental aesthetic. He does it with his music as well. He knows what works with shows like Seinfeld and classic sitcoms. The Darius character [in Atlanta] could be someone who really is in the same tradition as Kramer, but its also interesting because how do we take that character and put him in a world where you accept that hes a real human being and not a sitcom character? Or do you even need to do that?
A lot of the stranger or more surreal aspects of the show wouldnt work if it didnt have that base in reality.
Murai: Exactly.
So how do you root the show in reality and make sure you dont get too weird?
Murai: Thats exactly where the traditionalist stuff comes in. In the middle of this crazy show where theres a black Justin Bieber, what were trying to do is keep track of the core characters emotional space and keep the arc really clean. At the end of the day, if you dont identify with the main characters, no television show will work. Among all the craziness, our job has been to keep that clear. Obviously the actors are incredible at being the audience surrogates in this crazy universe.