LamePro (discontinued in 2007)
Every April as an April Fools' Day prank, GamePro prints a 2-5 page satirical spoof of their magazine named LamePro, which is a pun version of GamePro's own official title. This spoof contains humorous prank game titles, parody presentations and funny newslines, similar to The Onion. Many other game magazines have since been the subject of the jokes by LamePro.
Lamepro, however, is not without its own controversy. While some game magazine readers have seen LamePro as something to laugh at themselves and each other, some other readers may have been outraged and very offended at the types of jokes that it presents. In 2000, a spoof ad in the satire made reference to a then newer (and short-lived) game magazine called "Incite: Video Games". At an industry charity auction, Incite bid and won on advertising space within GamePro; in the spirit of charity, GamePro agreed to advertise its own competition, even though it could be considered vaguely tasteless (a mailman delivering a copy of Incite to a female's door, with the legend "It must be that time of the month"). However, in the next LamePro, a fake ad for a magazine named "In spite" was used as bird-cage lining, with the white-background ad saying "You get what you pay for," making reference to the first Incite issue costing 99 cents on newsstands. The following month, Incite responded in their Letters To The Editor section, spouting off in their subwords "Get it, GamePROSE," and many supposed fans of their magazine defending them against the spoof ad. During the remainder of the magazine's 10-month lifespan, Incite ran the "GamePROSE" quote in every issue.