AlphaSnake
...and that, kids, was the first time I sucked a dick for crack
So the new Caddy flagship/STS/XTS replacement will officially be called the CT6.
I can only assume that this means the CTS will become the CT4 next gen and the ATS will become the CT2. Then the Coupe versions will get odd numbers so the ATS Coupe will be the CT3, the A7/6-Series/CLS competitor will be the CT5.
I also assume the SUVs will be renamed to CX2/CX4/CX6
In related idiotic brand news, a surefire way to keep me away from your brand is to hire this fuckbag:
Nike swooshes for DRLs and that asshat. Just throw in some beats by dre and you're set, Lexus. Ugh.
1) I feel like Johan De Nysschen is a one trick pony. Carlos Ghosn he will never be. The Cadillac line did not need a naming update, they're within a decade of their last one - another one would be jarring and alienate people again. People were already extremely familiar with the A, C, D and S letters. They should've just dropped the S at the end and named the new car the ST. Rename the CTS to CT. ATS to AT. Etc.
I don't even understand why they picked the number 6. If it's a flagship, it needs to sound like a flagship number, 7 or 8 would've done.
2) Lexus' marketing group are fucking idiots. They're trying to cater the NX to 20-year old up and coming urban hipsters and women. Neither of them like Will.i.Am or find him relevant. If I was the boss of whoever approved this, I'd fire the entire staff.