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Be the king for Halloween

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I think I'd punch anyone who wore that :lol :lol.

BK really has no direction when it comes to marketing.....
 
badking.jpg


I'm not going to impune the marketing team working for Burger King.. but lets just say that I haven't been to a burger king since these ads started for fear of being raped in the bathroom.
 
Tenacious-V said:
I think I'd punch anyone who wore that :lol :lol.

BK really has no direction when it comes to marketing.....
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You're joking, right? The King is incredibly good marketing.
 
GDJustin said:
You're joking, right? The King is incredibly good marketing.
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No, I'm not joking. I'm doing my 4th year marketing and Crim double major and I've had so many classes already that show just how misdirected BK is compared to most other companies in the same field. They don't have a true direction/point in their advertising. The King, the chicken revolution, the way they go about their commercials... It's just to misguided. Their product isn't placed properly or prioritized within their advertisements, and they're relying to heavily on gimmicks to sell than their own product.

I could go on and on. Comparisons to other companies etc. I don't feel like writing a paper for gaf though.
 
GDJustin said:
You're joking, right? The King is incredibly good marketing.
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I just have to wonder if the type of people that appreciate BK's marketing eat fast food at all. Most people I know who get interested in bizarre memes like the Subservient Chicken have no desire to eat bland mass-produced food.
 
Tenacious-V said:
No, I'm not joking. I'm doing my 4th year marketing and Crim double major and I've had so many classes already that show just how misdirected BK is compared to most other companies in the same field. They don't have a true direction/point in their advertising. The King, the chicken revolution, the way they go about their commercials... It's just to misguided. Their product isn't placed properly or prioritized within their advertisements, and they're relying to heavily on gimmicks to sell than their own product.

I could go on and on. Comparisons to other companies etc. I don't feel like writing a paper for gaf though.
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He does have a point, but The King is their first real thing in ages. Its a great start, but I do feel that more could be done.
 
FortNinety said:
He does have a point, but The King is their first real thing in ages. Its a great start, but I do feel that more could be done.
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yeah. there was actually an article where they came out and said that when they first started doing it, like at the house and stuff, people weren't thinking about their food, they were thinking about the King. But the reason BK doesn't really change it up too much is cuz even when they run their ads with their breakfast foods, their research has shown that it doesn't make people think "Man, breakfast is awesome and that sandwich looks sweet, lets go get one!" but makes them think "Man, fast food breakfast rules... lets go to mcdonalds" surprisingly enough. Like, that was their real research results-- the mask increased popularity for BK but because McD's has such a stranglehold on the fast food breakfast market, it just reinforced the idea of getting some egg mcmuffins.
 
Tenacious-V said:
No, I'm not joking. I'm doing my 4th year marketing and Crim double major and I've had so many classes already that show just how misdirected BK is compared to most other companies in the same field. They don't have a true direction/point in their advertising. The King, the chicken revolution, the way they go about their commercials... It's just to misguided. Their product isn't placed properly or prioritized within their advertisements, and they're relying to heavily on gimmicks to sell than their own product.

I could go on and on. Comparisons to other companies etc. I don't feel like writing a paper for gaf though.
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You don't think the BK marketers went to college and took the same classes you did? They know it's unorthodox. Bottom line though, it spreads the name.
 
Tenacious-V said:
No, I'm not joking. I'm doing my 4th year marketing and Crim double major and I've had so many classes already that show just how misdirected BK is compared to most other companies in the same field. They don't have a true direction/point in their advertising. The King, the chicken revolution, the way they go about their commercials... It's just to misguided. Their product isn't placed properly or prioritized within their advertisements, and they're relying to heavily on gimmicks to sell than their own product.

I could go on and on. Comparisons to other companies etc. I don't feel like writing a paper for gaf though.
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Agreed on most points. The "office" commercials are just kind of weird and the chicken stuff is also out there, but THE KING is still fucking genius!
 
LizardKing said:
You don't think the BK marketers went to college and took the same classes you did? They know it's unorthodox. Bottom line though, it spreads the name.
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You weren't paying attention, were you?

He's in his fourth year of classes.

He obviously knows more than any people who actually have a "job".
 
LizardKing said:
You don't think the BK marketers went to college and took the same classes you did? They know it's unorthodox. Bottom line though, it spreads the name.
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...but not the brand. see my post above. BK's own research shows it.
 
I'd be all over this if it were a quality rubber mask. Unfortunately, it looks like the King mask is one of those cheapo plastic jobbers with the elastic string in back. :(
 
whytemyke said:
...but not the brand. see my post above. BK's own research shows it.
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I always wonder how much places like BK and Mcdonalds need to advertise (other than promotions or new products). Doesn't everybody know the brand already? I guess it's just supposed to be a reminder to go out and buy food whether that is burger king or mcdonalds, because chances are, you know what one you like and a commercial isn't going to change your mind.
 
LizardKing said:
You don't think the BK marketers went to college and took the same classes you did? They know it's unorthodox. Bottom line though, it spreads the name.
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That sort of 1 track thinking is precisely the reason BK is innefective and why you don't understand my points. Look at things from an advertising perspective and from a consumer perspective. Think of the product being advertised and it's effectiveness in appealing to you as a consumer.

LizardKing said:
I always wonder how much places like BK and Mcdonalds need to advertise (other than promotions or new products). Doesn't everybody know the brand already? I guess it's just supposed to be a reminder to go out and buy food whether that is burger king or mcdonalds, because chances are, you know what one you like and a commercial isn't going to change your mind.
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Actually, you'd be surprised just how effective good marketing is to existing product. It generates that want factor, that gotta have it feel. Why is it sometimes you see something on TV and just yearn for it, like it's something you need to have. That constitutes great marketing. I'm of course simplifying it here, to make it easier to understand.

Do you honestly see a BK commercial and have that wanting or yearning for their food? I highly doubt it, you see "Hey that was a cool commercial, BK King rules" but does that apply to their actual product? Did it make you want that sandwich, did it stimulate your taste buds, did you want to eat there?

Those are the questions you should answer when watching product placement/advertising for a food product. Not a gimmicky character that you think is cool, but the actual desire to acquire the product after seeing it. BK doesn't have direction, they're advertising the wrong things in their commercials. They're putting forth whatever they can to generate buzz to their business, but in terms of actual product, they're sorely lacking. The way they advertise is just not working, and it doesn't make you want what they offer. So as much as you think BK King rocks, it hasn't done anything towards gathering more consumers to buy their product. That's precisely my point when I say they're not effective.

Archaix said:
You weren't paying attention, were you?

He's in his fourth year of classes.

He obviously knows more than any people who actually have a "job".
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I don't know if that was sarcastic/insulting, or proving my point...... :(
 
TV: But what about from a different perspective...such as mindshare? BK never really had a spokesperson.

Dave Thomas didn't really make you want to eat burgers and Ronald McDonald didn't get kids craving Chicken Nuggets...but both did a good job promoting their respective restaurants.
 
God damn, I need one of the King masks.

Last year at work on Halloween, all these grubby ass Mexican kids came to the mall and trick or treated (who the fuck trick or treats at a mall?).

I bet they'd be crying to jesucristo if they got sent in to get candy from the BK King. :lol :lol
 
Tenacious-V said:
Do you honestly see a BK commercial and have that wanting or yearning for their food? I highly doubt it, you see "Hey that was a cool commercial, BK King rules" but does that apply to their actual product? Did it make you want that sandwich, did it stimulate your taste buds, did you want to eat there?
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I've never felt that way after seeing a food commercial ever, quite honestly. And on the flip side, I've never had a food commercial make me ill when I was already sick, either.
 
Fight for Freeform said:
TV: But what about from a different perspective...such as mindshare? BK never really had a spokesperson.

Dave Thomas didn't really make you want to eat burgers and Ronald McDonald didn't get kids craving Chicken Nuggets...but both did a good job promoting their respective restaurants.
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In that sense BK still isn't as effective as Dave or Ronald. Ronald definitely got people going to McDicks, appealed to children, people wanted to see him, kids wanted to meet him. He became synonymous with fun with fast food. Turned McD's into a family friendly establishement, meant for all to come and enjoy themselves.

Dave Thomas gave a human feel, a real world every day establishement. He related to the every day guy/gal, and to the older crowd. He spoke of quality product for everyone, no skimping on things, using high quality ingredients. Showed himself as a guy who cared for the happiness of his customers. It was extremely effective.

The BK king doesn't do that. You see a blank smile and no interaction. Just a guy appearing wierding out people and holding a plate with a sandwich on it, or handing a sandwich to someone. The BK King doesn't portray the product, doesn't make the consumer want to come to the establishement. It's not an effective marketing strategy. Both the other comapnies created an appeal to the franchise, related to their product, made people want to go there, BK doesn't.
 
bjork said:
I've never felt that way after seeing a food commercial ever, quite honestly. And on the flip side, I've never had a food commercial make me ill when I was already sick, either.
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There's also subliminal advertising. It's not always direct like I was talking about above. That's a whole nother level I don't want to go into detail about cause that might as well be a friggen thesis paper...and I've done to many of those to want to do another. Sometimes you'll just get that craving out of the blue for something, to keep it in really simple terms. But that's not just it, there's a lot more to it...

Lemme just keep it at BK doesn't advertise well.
 
As far as BK marketing, sometimes you aren't marketing a product. It seems that BK is marketing an image instead. Creating an identity, which they have never had, IMO. Kind of like Jack in the Box had to do for years with Jack. BK was known as the "Whopper place", but if you didn't want a Whopper you had no interest because that was all that was known about BK. I think these ads are like Snickers ads, to convey that BK is cool and hip. That is extremely important. Now, if they had a restaurant make-over also, then it would be even more effective.

I will say that only the latest BK ads have gotten me interested in their food. That ad when the guy is cutting down the tree and they promote the MEAT breakfast sandwich.
 
Ronabo said:
509914bkcosmos.gif



I didn't make that.

:lol
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That is the thing of nightmares.

And for some reason, I now have the opening theme running through my head, with "Tendercrisp Bacon Cheddar Ranch" in place of "Katamari Damacy"...

I hate you.
 
Tenacious-V said:
There's also subliminal advertising. It's not always direct like I was talking about above. That's a whole nother level I don't want to go into detail about cause that might as well be a friggen thesis paper...and I've done to many of those to want to do another. Sometimes you'll just get that craving out of the blue for something, to keep it in really simple terms. But that's not just it, there's a lot more to it...

Lemme just keep it at BK doesn't advertise well.
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I'd say that it comes from trying a product and liking it, then. Not necessarily the ads.

In my case, I don't watch television, I rarely listen to the radio, and I only read a handful of sites on the internet. I purposely cut myself off as a means of filtering out so much bullshit that's around on those outlets. So when I go "hm, steak would be good", it's not because I saw a commercial, it's because I want some steak (rare plz).
 
You know I've been wondering for a while now why Dairy Queen hasn't gone and made their own mascot with a creepy, smiling, wooden-headed queen figure.

Then BK and DQ could get together, have co-op restaurants, and run ad campaigns with the King and Queen together.
 
Battlezone said:
Yes.

tcbcr.jpg
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That was the best damn marketing ever. I despise anything with ranch dressing but that commercial single-handedly made me go get one. Such a great commercial. Probably the best ever.
 
Kaijima said:
You know I've been wondering for a while now why Dairy Queen hasn't gone and made their own mascot with a creepy, smiling, wooden-headed queen figure.

Then BK and DQ could get together, have co-op restaurants, and run ad campaigns with the King and Queen together.
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2tapdhn059gy.jpg
 
I want one, but I'm from Canada, so I figured I'd check out ebay. As usual, it's filled with opportunistic jackasses. For example:

"These masks have been selling for around $50 on ebay. The supplier's site only charges $9 and shipping for this mask. You can also get the Burger King Subservient Chicken mask for the same price on that site. You are bidding on the URL of the supplier's site. Remember that the quantities are limited, so act fast! Payment by Paypal only"

The legit auctions have buy-it-now prices of 30 dollars. Fuck that.
 
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