I know it was sold for 20000 in one store last year. 22000 is the distributor's suggested price. It comes with one year's warranty and service, and is "custom-fitted" at the factory to fit the customer before shipping.
NOK 12350 is just over $2000. Similar 2014-bikes (carbon frame, 105-parts) seem to be priced between 15000-20000, some with one or two Ultegra-parts. So I dunno... guess more research is needed. If I wait until fall, I can probably get a similar bike for less than 10000, but maybe not my exact fit (I'm tall, with very long legs).
But I cannot bike anywhere here without traffic and potholes
And I like wearing those fancy clothes. And I am a silly man.