I won't be surprised if Sony really comes up with those prices, coming out second with a lower price tag made wonders for the PS4, so it's understandable Sony would want to repeat the same stunt for PS5, especially judging by their yearly financial reports and profits from PS Plus alone. Playstation is one of their most, if not THE most lucrative divisions, they cannot risk any missteps and adjusting on the fly like MS does, they have to go all-in and gain momentum from the get-go. If the DE is really 399, and you can get XB through All-Access program, this generation has a very high chance to become the cheapest hence the fastest generational shifts ever, needless to say, the sooner the PS4/XB1 are left behind and cross-gen titles period is over the better.