The $46 million opening is solid for a comedy, but the movie’s $144 million production budget put Sony in need of a more impressive debut. Mr. Greenstein said he expects the movie to avoid any steep drop-offs in attendance in the weeks to come, repeating the pattern of other movies helmed by “Ghostbusters” director Paul Feig.
The original “Ghostbusters,” starring Bill Murray and Dan Aykroyd, grossed a massive $229 million when it opened 32 years ago. Adjusted for inflation, it is the 34th highest-grossing movie of all time, according to Box Office Mojo. A sequel followed in 1989, with less impressive results.
Sony will move forward with plans to produce sequels to the rebooted franchise, said Mr. Greenstein. “We’ve restarted a successful brand for us,” he said.
The movie will need strong word-of-mouth and overseas sales to become profitable, and international audiences are less familiar with the franchise. Critics generally liked the movie, and opening-weekend audiences gave it a “B+” grade, according to market-research firm CinemaScore.