no they didn't. they made it more irritating.
/shrug Maybe for you. But to a casual watcher not attached to any team, or people who had stopped watching for years, all the constant hate and love back and forth, the mass media coverage, and the whole 'them against the world' thing sucked in viewers. Ratings tell the story, it was a fantastic playoffs. Literally every round was really really good. I cant wait to see more.