And I agree in a perfect world this is the solution and the right thing to do but I'm not naive to think that will ever happen.
My demand is to simply stop pretending you care about celebrating LGBT people while they trade in these countries which prevent any celebration or mention of LGBT people at best... or openly attack LGBT people at worst.
I'm not even saying stop trading with them but just stop this fake nonsense. Companies should be called out for this every single time they try it just as they would if it was race related.
Where are blizzards internal employees in all of this? You always hear about how outspoken developers are in tech companies these days so where are these people when you need them or are they all worried about meaningless shit like who is getting misgendered?
IMO, companies boycotting wont work. Maybe a united front of country sanctions would work, but no countries are going to band together to force countries to be more liberal when billions of dollars of trade and government relations are on the line.
If companies need to adjust products to suit different markets, go ahead. That's business. Changes to packaging, colours, brand name and language are done all the time. TV ads will differ too. So are product sizes. If companies need to adjust products to suit religions, gender/sex issues, or to appease governments go ahead.
What I've never liked in business is BS marketing. Maybe some people love it. But as someone whose worked at companies in finance my entire life, I have a more pragmatic way of looking at things. Were all adults. So lets cut out the BS. For every sales dude or marketing shill presenting in a room, my team and I will gladly call out the bullshit numbers and blatant lies which they try to gloss over senior management knowing people in those rolls are never into the weeds like the rest of us. So often they will ramble with some junky data hoping to impress management when the data they are presenting are lies. The number of times I've seen random odd looking numbers shown in a powerpoint which totally conflicts with a report I have on me or can generate in 30 seconds are endless.
So it goes to show two faced marketing isn't just from company to consumer, but also internal employee to employee.
The whole facade of game companies being so liberal and justice warriors for all is all self contained in western countries. As we all see, their corporate view changes when dabbling in other regions. Whether it's changing the game or even just not changing their linkedin logo to rainbow for a month goes to show what two faced marketers they are. Say one thing to one group of people, then shut their mouths and market a game entirely different in another region which clashes with the first way they market the game.
That's business for ya. They just hope nobody has the time to compare products and tell people on social media.