I’m no Paul Heyman. I won’t ever try to sell you that I’m a genius, instead just a guy who always wants to do the best for the talents and projects I work on. I had a connection with ECW, it’s what kept me excited about the business in 1994 and 1995 when there wasn’t much to be excited about. That spirit of ECW was what we tried to continue in the new ECW, including launching a new star like CM Punk. But I didn’t have an ally, especially a veteran voice, in that agent meeting.
The voices in that meeting room pushed for Hardcore Holly. Now, I am a fan of Hardcore Holly. When Brock Lesnar had broke Holly’s neck, it was Bruce Prichard and I who suggested Holly coming for revenge. (watch here) It was the hottest Holly ever got but he didn’t connect with the audience and they had a forgettable match at the Royal Rumble 2004. Here it was 2007 and the agents were pushing for Holly ahead Punk. In their matches during December and January, Holly beat down Punk in the corner, ignoring the ref’s count and getting disqualified. (watch here) And then Hardcore Holly hands Punk his first loss. (watch here) I had heard rumblings of agents pushing Vince to show Punk the door. ECW started to receive less and less attention and then we had the horrible show in Little Rock in mid-January. The matches were bad, the interviews were bad; the plane flight home from that show was worse. It was the longest flight of my life. The next day I sat down to talk with Stephanie about that flight but more importantly about what I thought ECW needed. I needed a veteran voice to help turn the tide. I needed an ally.
Fast forward to the agent meeting in Houston. Vince McMahon was scheduled to appear on ECW for the first time in the start of a new storyline. He was going to rid ECW of it’s “Original” stars and make the way for a “New Breed”. The meeting quickly turned into another CM Punk bash fest. My role was to run the meeting but dare not speak out of turn on the veteran agents. This was how the previous months meetings had gone but this day was different. It was a new voice in the room that changed everything. “Um, if you don’t like something the kid is doing, why don’t you work with him to fix it… instead of killing him” That voice belonged to Shawn Michaels.
In January of 2007, Shawn Michaels was my consultant on ECW. I was able to get in his input on the shows, thoughts on talents and in this situation the voice needed in that agent meeting. Like getting to work with Paul Heyman, Vince McMahon, Dusty Rhodees, working with Shawn was a dream come true. In that meeting in Houston, Shawn brought up that guys like him and Undertaker will not be around forever and, while everyone liked Holly, it was guys like Punk who were the future. The mood in the room changed, the den of negativity that existed was silenced for the time being. Punk wasn’t pushed strong that week or even the next week but the ship had turned. Punk was positioned better from that point forward.