Concord Merchandise Now Available from PlayStation Gears Store

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Or is it just one of Phil's balls in my throat?
Freegunners, assemble.

$25 for a Concord branded cup.




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$25 mug.

Easily the most underpriced Concord product. It can be argued it should be $250.

The amount of enjoyment you can get sitting back with a drink and reading about Concord being a disaster is endless.
 
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Funnily enough, I can imagine them selling well strictly for the memes. "Lemme get that coffee cup for the failed game lulz"
 
Feels like an automated drop that no one cared enough to stop.
This stuff will be junked or put on sale for -80% off fast. They got a lot of this crap to get rid of in their warehouse.. Trinkets like this is all made in China, shipped over, and piled up in wholesale cases on skids by the 100s.
 
Mug manufacturers making a killing.
Back in the day, I worked at a company that made all kinds of stuff like that. Trinkets and collectibles. It's outdated costs from 20 years ago, but a typical mug coming in batches of 1,440 units per wave cost about $1 CDN. The cost from Chinese factories ranged from about 85 cents to $1.15.

We sold them to stores for $5. And stores doubled it to $10.

A ceramic mug for $25 in modern day probably has a cost price of $2 CDN............

............ pretty close. A higher quality mug is now about $2 US. And this is anyone ordering small batches. A company linked to a factory would get it cheaper.

 
Back in the day, I worked at a company that made all kinds of stuff like that. Trinkets and collectibles. It's outdated costs from 20 years ago, but a typical mug coming in batches of 1,440 units per wave cost about $1 CDN. The cost from Chinese factories ranged from about 85 cents to $1.15.

We sold them to stores for $5. And stores doubled it to $10.

A ceramic mug for $25 in modern day probably has a cost price of $2 CDN............

............ pretty close. A higher quality mug is now about $2 US. And this is anyone ordering small batches. A company linked to a factory would get it cheaper.

Money making mugs. What was the highest margin item?
 
Back in the day, I worked at a company that made all kinds of stuff like that. Trinkets and collectibles. It's outdated costs from 20 years ago, but a typical mug coming in batches of 1,440 units per wave cost about $1 CDN. The cost from Chinese factories ranged from about 85 cents to $1.15.

We sold them to stores for $5. And stores doubled it to $10.

A ceramic mug for $25 in modern day probably has a cost price of $2 CDN............

............ pretty close. A higher quality mug is now about $2 US. And this is anyone ordering small batches. A company linked to a factory would get it cheaper.



They probably already have at least one batch of these merch things ready and want to get some money out of them while it runs out. I doubt these things ever see second runs.
 
Money making mugs. What was the highest margin item?
In terms of %, anything paper based. Notepads, stickers, cheesy party supplies etc....

Things that had the lowest % were big bulky shit that took up a lot of room, licensed based products took a hit due to royalties, while the comparable non-licensed stuff beside made us more money. And things that seem very complex to make in moulds or hand crafted shit was costly. Also, the most prone to being shit when the final product came (compared to the prototype samples shown a year earlier). it's like when you read about a games ultimate deluxe pack with aweosme looking character mould. But then the final shipments goes to gamers and they open the box and it's shit and people refund it.

BUT, in terms of raw $$$ margin (not %), of course anything bulkier and collectible that cost $50+ made more absolute dollars. One of the highest $$$ products we sold were lamps. They were like $150 retail. Cost to retailer about $90-100, but our cost price was still around $50.

Then compare the cost/price ratio vs mugs like I said above and the % differences are totally different.
 
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And they said Concord was a small time experiment.

I see merch, a controller, persistent CG releases, a debut in Secret Level.. pretty much anything a start up never gets if they weren't woke shits.
 
They probably already have at least one batch of these merch things ready and want to get some money out of them while it runs out. I doubt these things ever see second runs.
It would be hilarious if they ordered tons of this stuff. I doubt it though. Even if the game was a hit, I dont see video game merch being big sellers(?). So I'd assume they dont have automated batches coming over from China in 6 week shipments where there's already more on the way on container ships. Then again, maybe I'm wrong. And perhaps they make it locally in the US making pre-orders easier to cancel.

I remember at one of my old jobs, I had batches of small kitchen appliances coming over from China in batches of 1,440 and the fucking guy at the retailer I'd work with wanted to cancel the products. I told him these are specifically made for you and there's like two more batches already scheduled and coming over the next bunch of months.

Fuck off bro. If you want to cancel the product go ahead and tell our company and account manager it's dead. That's not my job. I'm here just to help with inventory and forecasting with you.

They did eventually cancel the product, but I forced that fucker to take in 2,880 more units committed.
 
It would be hilarious if the merch lasted longer than the game.

And they said Concord was a small time experiment.

I see merch, a controller, persistent CG releases, a debut in Secret Level.. pretty much anything a start up never gets if they weren't woke shits.
A full array of merch selling for a product that bombed after two weeks is some gonzo marketing plan. You wont see that in a business textbook.
 
Merchy stuff like that are high margins. Anything clothing/textile based is huge. Got to make money back somehow.

Beanies are $30. They are making around $18 profit on that assuming a 60% spread.

$100M cost of Concord / $18 profit....... if Sony can sell 5.55M Concord beanies they breakeven.
 
Those could be very rare in the future and sell for hundreds, but I'm still not touching anything with that name.
 
They already made all this stuff, and thought maybe people would see them as limited/collectible since the game got killed, so just let it all out without slashing the price. I'm almost impressed really.
 
Those could be very rare in the future and sell for hundreds, but I'm still not touching anything with that name.


NGL the color scheme on the hoodie looks nice , but $60 and with that logo, nah.

If this ever goes on a 'liquidation fire sale' type thing for $15 or so, I might seriously consider.
 
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People are going to buy these ironically and they're going to be by far the most profitable thing that came from this franchise.
 
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