Cracker Barrel is going through fundamental changes.

Kinda of sad Cracker Barrel is probably dying. Chain holds a lot of fond memories for me. Besides me and the wife going there a lot with her brother, I ate there all tje time with my pawpaw. He loves Cracker Barrel and me and him would go there all the time growing up. And while in the USAF me and my buddies would go to the one in Colorado Springs near the Air Force academy every weekend. It happens though. Really most of the places I loved growing up are dead now. Pofolks, ChiChis, Etc
 
www.foxbusiness.com

Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.
www.foxbusiness.com www.foxbusiness.com

Mild Shock GIF


"What qualified him for this board seat?" Starbuck asks in the video. "Well, you see, he's owned a DEI consulting and strategy firm for 15 years that focuses on pushing DEI and DEI advertising."
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DMI Consulting, a firm where Davila has served as president and CEO since 2010. Davila's biography page on Cracker Barrel's website describes the firm as "a leading multicultural marketing, diversity & inclusion and strategy firm in the United States."
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Davila's LinkedIn page states that he "is widely recognized… for his multicultural market knowledge and his proven track record on how to best embed a multicultural perspective into a corporation's entire operation."
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Prior to his work at DMI, Davila worked at The Walt Disney Company, where he served as the vice president of global diversity and multicultural market development from 2003 to 2010.
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Well There It Is Jurassic Park GIF
 
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Days like these... said:
So this is much deeper than Girl boss changing the decor? Uh oh. Thats it, cracker barrel is a dead man walking. It's just a matter of time.
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I would argue since the pandemic they have struggled with food quality. The biscuits are smaller and you have to ask for them now. In college I use to eat 5 or 6 at any setting and then they would send me back to the dorm with 10 more. I miss that version.

They have to change the food quality without destroying the affordability. Especially if they want their main clientele back.
 
Days like these... said:
So this is much deeper than Girl boss changing the decor? Uh oh. Thats it, cracker barrel is a dead man walking. It's just a matter of time.
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Like I said earlier in this thread, the idea that the girl boss just came in and started changing everything is not credible. She is doing what she was hired to do, and the board is the one that hires the CEO.
 
Their net income in 2015 was 163 million. In 2020 it was a loss of 32 million. Last year it was 40 million. The pandemic killed it and it has not recovered. The DEI nonsense is not the issue.
 
Escape Goat said:
Their net income in 2015 was 163 million. In 2020 it was a loss of 32 million. Last year it was 40 million. The pandemic killed it and it has not recovered. The DEI nonsense is not the issue.
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But the dei is making it worse. I've been maybe once or twice in my life. Ironically driving to Mexico as a young child. I'm not into the whole culture war thing but who decided a ypipo cracker restaurant needed dei?
 
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Escape Goat said:
Their net income in 2015 was 163 million. In 2020 it was a loss of 32 million. Last year it was 40 million. The pandemic killed it and it has not recovered. The DEI nonsense is not the issue.
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It's never the DEI nonsense. The overlaps between DEI nonsense and products / companies struggling to succeed is pure coincidence every time. There is no plausible connection at all, ever.

:pie_eyeroll:
 
Escape Goat said:
Their net income in 2015 was 163 million. In 2020 it was a loss of 32 million. Last year it was 40 million. The pandemic killed it and it has not recovered. The DEI nonsense is not the issue.
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You missed out on data since 2021. Assuming the Yahoo data is accurate, net income 2021 was $254M, 2022 was $132M, and it's trended down since. And that's despite top lines sales growing lately.

So at face value, they probably got cost issues. And IMO, looking at their menu prices they are rock bottom low. I'm guessing any prices increase they might had last bunch of years isnt comping cost issues. Unless it's perhaps something unrelated to operations like Marketing and all the renos. But that shouldnt be a big hit since it hasnt rolled out yet to the vast majority of stores.

 
Aww shit

www.foxbusiness.com

Trump declares Cracker Barrel should bring back old logo

President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
www.foxbusiness.com www.foxbusiness.com

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Trump wrote in a post on Truth Social.

"They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again," Trump added.
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Election Night Trump GIF by PBS News
 
HoodWinked said:
i just remember this video i watched awhile ago, it's almost feels like a joke because of how subtle the change is but too bad CB didn't do the same thing it would have saved them this whole PR disaster.

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Still kinda looks like a dude bending over to show you his butthole and hanging nutsack.
 
Still doing this after watching Jaguar was daft. They could have just added some gimmick menu items and advertised on tic tok to get younger people through the doors.
 
The 120 page slide deck is pretty extensive, basically blasting the board and c-suite for being completely incompetent.
Though the bit about the stores look is only a couple slides
> The plan the Board has adopted requires significant change to Cracker Barrel's physical attributes, including remodeling the units by adding new booths andbanquets, which have not been part of store interiors to date. Yet the problem lies not in the furniture (seating) but in getting more people to sit in it.
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> We do not believe that rearranging the furniture, altering the decor or some restaurant level operational changes is sufficient to change the Company's trajectory or solve the underlying problem of declining guest traffic.
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> We believe the questionable transformation plan is indicative of a poorly constituted Board that cannot relate to the Cracker Barrel brand and customers, lacks turnaround experience, and is critically missing the skill set needed to address the core business challenges.
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Conservatives are blaming "wokeness" and DEI for Cracker Barrel's recent redesign, but there's a simple answer for why today's restaurants look so bland: PRIVATE EQUITY.

Cliff notes: the private equity firms that buy up these chains don't care if the restaurant lives or dies. the value is in the property and being able to lease it out to someone else. so if the building is boring, it can easily be flipped and replaced with a new business later on. So while the restaurants we grew up with had lots of character and distinct styles, it's a lot harder to sell a building that LOOKS like it used to be a McDonalds, Taco Bell, Pizza Hut or a Cracker Barrel to a totally different company. As usual capitalism is responsible not Black and brown folks or women lol
 
DeafTourette said:
Conservatives are blaming "wokeness" and DEI for Cracker Barrel's recent redesign, but there's a simple answer for why today's restaurants look so bland: PRIVATE EQUITY.

Cliff notes: the private equity firms that buy up these chains don't care if the restaurant lives or dies. the value is in the property and being able to lease it out to someone else. so if the building is boring, it can easily be flipped and replaced with a new business later on. So while the restaurants we grew up with had lots of character and distinct styles, it's a lot harder to sell a building that LOOKS like it used to be a McDonalds, Taco Bell, Pizza Hut or a Cracker Barrel to a totally different company. As usual capitalism is responsible not Black and brown folks or women lol
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That explains the outside of the restaurant but not the inside or the logo.
 
StreetsofBeige said:
Going by google searches, it seems like CB food quality is sketchy.

What they should had done is use up the $700M (ya $700 million) and invest in better food and adjust the prices accordingly. Skimming a menu, the prices are rock bottom pricing.

Problem is the CEO is an ex-Starbucks exec with a history of marketing and brand management roles. So she's going to focus on expensive splashy visuals first instead of operational issues. Nothing describes a marketing vet to a T like changing brand logos and the look of something.
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She's ultimately a highlighter girl. They give themselves a load of busywork and it deludes them into thinking they are achieving something.
 
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Durien said:
Holy crap, is this a job for someone with OCD? I think I would want to kill myself if I spent more than 2 hours redesigning a logo that already exists...why not create their own font?

If you want the it to fit "the triangle" use a capital A and flip a capital B on the end and angle it. Measure the letters in between and space them out evenly...

I would mess around with a redesign like that. Make all the letter capital letters and call it a "daring new redesign"

Note: figured this out while sitting on the porcelain throne...
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I created my own font once. I'm surprised I have any hair left.
 
violence said:
That explains the outside of the restaurant but not the inside or the logo.
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The inside, as the link I had states, still has the fireplace the store and other things... It's just partially updated. Not completely. And a rebranding is essential... They've been hemorrhaging money for years now. They gotta shake things up.

This is capitalism. As I said.
 
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DeafTourette said:
Conservatives are blaming "wokeness" and DEI for Cracker Barrel's recent redesign, but there's a simple answer for why today's restaurants look so bland: PRIVATE EQUITY.

Cliff notes: the private equity firms that buy up these chains don't care if the restaurant lives or dies. the value is in the property and being able to lease it out to someone else. so if the building is boring, it can easily be flipped and replaced with a new business later on. So while the restaurants we grew up with had lots of character and distinct styles, it's a lot harder to sell a building that LOOKS like it used to be a McDonalds, Taco Bell, Pizza Hut or a Cracker Barrel to a totally different company. As usual capitalism is responsible not Black and brown folks or women lol
Click to expand...
It can be both DEI and Private Equity. You are right that nothing has any character anymore. McDonalds had a distinct look when I was growing up and bringing my kids to one now is such a massive disappointment. We have lost so much.
 
Kacho said:
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I checked elsewhere just in case Fox was skewing things right wing. It's true. LOL

Good spend of time and money CEO! Not surprised she tried to change everything. Got to get that first stamp of legacy as the leader to make a mark. Ex-Starbucks and Godiva chocolates vet. What she knows is modernizing everything more upscale.

For you guys talking about the insides stilll having the old logo, that was just timing. They just didnt get around to it yet if they did execute their massive changes. It would make zero sense if they did keep it different than outside. Why would a company have two logos? One for outside and one for inside?


 
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Anyway good on Cracker Barrel for not charging headlong into a disaster, and for giving me a bit of free entertainment for a few days. Maybe I'll stop there for breakfast next time I'm on the road.
 
If after hours trading holds up at +$4, CB stock will be back to where it was before this debacle happened. It rebounded $3+ today already, and last week tanked hard one day but rebounded a bit by end of that day.

A stupid strategy that messed with the stock price for a week.
 
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It's soda crackers in a barrel or something.

Now that they reverted back, all those ppl hating on the new logo will go out and still not patron their restaurants.
 
I mean, sure, changing the logo back is a nice gesture but that's the easiest thing to do. There's still the problem of the interior design being horribly sterile and soulless.

I will say though, it was hilarious seeing the vehement defense for the new logo only for this to happen.
 
The Mad Draklor said:
I mean, sure, changing the logo back is a nice gesture but that's the easiest thing to do. There's still the problem of the interior design being horribly sterile and soulless.

I will say though, it was hilarious seeing the vehement defense for the new logo only for this to happen.
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Trump won again.

He said in the morning to change it doing one of his MAGA kind of lines making fun. Then by end of day CB did change the logo back to the barrel guy. LOL.

No doubt Trump will make fun of CB tomorrow.
 
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