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[Kacho]

So people who don't like a company rebrand are incels now? Can I also call you a blanket derogatory term like retard?

I think there's a bit of friendly fire here. He's saying that sarcastically in reference to a Yahoo Finance article.

"We believe Star Wars Outlaws was impacted by a coordinated effort that sought to troll Ubisoft games specifically and Star Wars content in general," wrote Michael Pachter of Wedbush in an analyst's note. "This is a case of a rare incel victory that led to Ubisoft having to take down its numbers."

 

[violence]

That explains the outside of the building but not the inside or the branding.

 

[Wimbledon]

Not sure if the details are accurate but he is damn sure on the right capitalist trail. This doesn't automatically mean good/evil just facts.

He echoes a lot of my sentiment though. Like we have a cracker barrel at the edge of town funnily enough. But in terms of like people reactions like lets be real, If i'm a massive company do i really care about which side were on? its just all about money whoever pays me the most or makes it easier to get to it, were on board. What messaging do i need to put out, yeah you may lose people but its the cost doing business. Someone else will replace them in time.

 

[Idleyes]

Someone else will replace them in time.

You're sorta right, but it's about fit and scale. New customer base? New strategy. Here, leadership chose theater over customer discovery. If they did customer discovery, they would have discovered their customers haven't changed.

 

[Wimbledon]

You're sorta right, but it's about fit and scale. New customer base? New strategy. Here, leadership chose theater over customer discovery. If they did customer discovery, they would have discovered their customers haven't changed.

They're a lot of people complaining , but i do think it will die down and people will continue to go there. I dont think the loss will deter them. I generally think most people usually just want to eat and bounce or order food from places like this.

i can only speak for me but the only time I've been emotionally involved in the well being of a business has mainly been Mom and Pop stores. I go mainly to independent business, like ill drive there to get food because most of the experiences are personable people remember my name, not a lot of people etc.

 

[Idleyes]

I'm definitely going now. Pretty sure there's a Cracker Barrel nearby. I live in Florida, there's gotta be like, three of them within biscuit-throwing distance. I've driven past a bunch but never pulled in. Honestly, every time I saw the big CRACKER sign, my brain just went, 'Ah, I know who that place is for,' and kept driving. This weekend though? I'm going in… all in the name of chicken fried research. I'll share pics here. Of myself too cause I ant scared of none of you mutha fuckas.

 

[IntentionalPun]

It's extra funny because the "old" designs were also "updated" designs at one point or another lol

Almost all branding has been simplified and further simplified for decades now and it generally has nothing to do with woke-ness.

 

[Wimbledon]

It's extra funny because the "old" designs were also "updated" designs at one point or another lol

Almost all branding has been simplified and further simplified for decades now and it generally has nothing to do with woke-ness.

Shhhh let them fight it entertains me

 

[AJUMP23]

OH SHIT!!! Yoo, I messed up yawl. I've been talking about Golden Corral the whole time. Imma dumbass. Ignore everything I said. I have no idea wha I'm talking about because I've never been to a cracker Barrel. But now I have to.

You dun cracked your barrel.

 

[StreetsofBeige]

Turns out CB also had a dedicated Pride page. Taken down and redirects to something else now.

Cracker Barrel took down Pride page after rebrand fiasco

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

www.foxbusiness.com

 

[AJUMP23]

Hilarious

 

[Baemono]

That explains the outside of the building but not the inside or the branding.

It's a trend that is going on for 10+ years now, they keep changing its name, it was flat design, then minimalistic, then will soon evolve to nodesign.

 

[CGNoire]

Cracker barrel has good breakfast... But just steady yourself if you go for that... Fullness will creep up on you mid bite!

There country boy breakfast is fantastic.

 

[CGNoire]

OH SHIT!!! Yoo, I messed up yawl. I've been talking about Golden Corral the whole time. Imma dumbass. Ignore everything I said. I have no idea wha I'm talking about because I've never been to a cracker Barrel. But now I have to.

Hahha i knew something was wrong when ya kept saying buffet but was like maybe there are some CB's that are buffet format

 

[RJMacready73]

That explains the outside of the building but not the inside or the branding.

dammit wrong quote

 

[DeafTourette]

I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?

 

[AJUMP23]

I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?

I think the issue isn't the look but other factors. Food Quality, service quality, Leadership Quality.

 

[DeafTourette]

I think the issue isn't the look but other factors. Food Quality, service quality, Leadership Quality.

The last time I went, me and my family had no complaints. Food was good, waitress was nice, food was cheap-ish. I don't know how it is elsewhere tho.

 

[Tams]

Thay's part of it, but it is also partially wokeness and DEI that has led to the current crop of leaders and designers getting jobs to needlessly 'reimagine' companies in the most bland ways.

 

[TDiddyLive]

I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?

Whenever I hear a complaint about Cracker Barrel, it is 100% targeting the food. I enjoy Cracker Barrel, but I recognize their menu is fairly bland. I got a steak on my last visit and it was terrible. There just isn't consistency in their quality. The food has definitely been going downhill. Address the complaint,

Instead of addressing something that would be a routine increase in cost (better quality food/ larger menu), they figured a one-time remodel cost would turn the ship. They leaned right into the lipstick on a pig phrase.

 

[Wimbledon]

 

[Unknown?]

You're better off eating at Applebees

Not your wallet sucka! How much does Applebee's charge for 4 full plates?

 

[Kacho]

Not your wallet sucka! How much does Applebee's charge for 4 full plates?

Fair

 

[kpopSuperstar]

You dont need fine dining food to be successful. The most successful food place is McDonalds and their food is bottom of the barrel (though their fries are good!).

It's all about expectations. But just learning about CB the past week and skimming about it, I think their biggest issues are food quality and low prices. They got the top lines sales (growing), but their net profit is tanking probably because of cost issues.

They should had sunk all that marketing money into improving food and edging up prices a touch higher.

I dont think I've seen too many big complaints about the place looking like 1950s farm country, where everyone wants it looking slicker. But for some reason the new CEO (two years on the job) thought the best initiative was spending $700M to change the logo and revamp all the stores. The company itself isnt even big. So to commit $700M is insane.

McDonalds is big because it's cheap and fast. Buying a burger at most places is a dinner, at McDonalds it's half the price and fast eating.

 

[Unknown?]

McDonalds is big because it's cheap and fast. Buying a burger at most places is a dinner, at McDonalds it's half the price and fast eating.

Not here in California. $18 big mac meal, same price as a sit down restaurant basically.

 

[kruis]

It's a trend that is going on for 10+ years now, they keep changing its name, it was flat design, then minimalistic, then will soon evolve to nodesign.

There's a noticeable, unfortunate trend in modern design to drop anything colorful and fanciful and go for the safest, blandest designs and colors possible. You see this in car colors. In the 1970/80ies people bought cars in colors like orange, yellow, green, etc. but today it's mostly various shades of gray, black or white.

Same thing has happened in interior design. There's millions of colors/shades on that color wheel, but people go for greys and brown and perhaps a few highlights in a different color. Why do so many people want to decorate their home in the same style as a hotel room or a doctor's office?

 

[ForAcademicPurposes]

There's a noticeable, unfortunate trend in modern design to drop anything colorful and fanciful and go for the safest, blandest designs and colors possible. You see this in car colors. In the 1970/80ies people bought cars in colors like orange, yellow, green, etc. but today it's mostly various shades of gray, black or white.

Same thing has happened in interior design. There's millions of colors/shades on that color wheel, but people go for greys and brown and perhaps a few highlights in a different color. Why do so many people want to decorate their home in the same style as a hotel room or a doctor's office?

Cars with bright and exhuberant colored exteriors don't do well in the second hand market. The more you know.

 

[Angry_Megalodon]

Wokeness is the mind killer. Creativity and good ideas die along with it.

The lame logos, the samey colors for everything... it's the blueprint of their brainrot. They behave like clones because, you know, they are clones.

At least these ones will soon rebrand to Bottom Barrel.

 

[AJUMP23]

The founder has weighed in.

 

[Unknown Soldier]

 

[Kacho]

The founder has weighed in.

He's right about them needing to work on their food quality. But that's a more difficult challenge which is why they went with the low effort redesign.