Cracker Barrel is going through fundamental changes.

It is here too, but Cracker Barrel Cheese is a completely different (and much older) company than Cracker Barrel Old Country Store. I'm surmising that up there in Canada only the cheese company exists.



I'm with @diffusionx - you're way overdue for your meds. "Mecha-Hitler", "Dogwhistle", "Coded language"… You sound like a sad and politically warped conspiracy theorist.
Yeah, only the cheese company.
 
This was exactly what I was talking about!

You claimed nothing bad happened when you visited but you "know" people who who had a bad experience. When asked what those experiences were? Total silence. Multiple other posts in this topic not addressing the question. Then someone else posts about an issue from over 20 years ago that was immediately addressed and now you finally reply. Hmmm.

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Goddamn right they are! Just don't get the healthy harvest combo in an attempt to lose weight.....take it from someone who did that right before shipping off to basic training and just barely passing the weight to get in. It might be healthy, but it's not low cal, lesson learned. Got me all bloated, I literally had a drill sergeant walk by and see me in line, he says "you're gonna have a hard time here man". I was so embarrassed lol.

Worth it.

I need to confess something...

I've never been to an IHOP. And I literally have one right up the fucking street from me.
 
I need to confess something...

I've never been to an IHOP. And I literally have one right up the fucking street from me.
Its a pretty good eating experience, though there are plenty of better pancake choices in a decent city.

Waffle House, on the other hand, is peak diner dining regardless of fancier alternatives. Those griddles that see 24/7/365 use for DECADES.....wonder if I can buy one for my house just to get all that wok hei flavor. Same with a griddle used in a taco house that has chorizo spice embedded into it at a molecular level, just divine!
 
Its a pretty good eating experience, though there are plenty of better pancake choices in a decent city.

Waffle House, on the other hand, is peak diner dining regardless of fancier alternatives. Those griddles that see 24/7/365 use for DECADES.....wonder if I can buy one for my house just to get all that wok hei flavor. Same with a griddle used in a taco house that has chorizo spice embedded into it at a molecular level, just divine!
Tha fuck is a taco house? Is it like a crack house?
 
Tha fuck is a taco house? Is it like a crack house?
Sounds like you have the DISTINCT MISFORTUNE to live someplace where you can't get good tacos, especially breakfast tacos with chorizo, chilaquiles, chicharron, and nopalitos and all the other wonderful delights available to you served by a delicious latina but you should get to fixing that :P

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Sounds like you have the DISTINCT MISFORTUNE to live someplace where you can't get good tacos, especially breakfast tacos with chorizo, chilaquiles, chicharron, and nopalitos and all the other wonderful delights available to you served by a delicious latina but you should get to fixing that :P

yKUvzQ148cxXw8CY.jpg
Ok those look good but what the fuck is a taco house? What podunk ypipo town calls a taqueria a taco house? My city's taquerias are probably the best in the country outside of California
 
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Ok those look good but what the fuck is a taco house? What podunk ypipo town calls a taqueria a taco house? My city's taquerias are probably the best in the country outside of California
Eh, we were discussing waffle house so I just said taco house to be clear. Taqueria may not be clear to folks cursed to live away from latinx people :P
 
I'm not going to bother with the underlying politics of this whole thing. What stands out to me is how completely inferior the new logo is from a graphic design standpoint. It feels almost engineered to be as bland and soulless as possible. There are a lot of stylistic touches that give the current logo its personality: the image of the old-timer leaning on the barrel, the shadow being cast on him, the K trailing off to become part of the logo's border, the border itself kind of bending around the words.....it evokes the image of an "old country store" in a way that the new logo simply doesn't. Unfortunately this is a trend I see a lot in modern businesses that change their iconography: they're going for a "clean and modern" look, but in practice it often ends up being more "plain and boring".
 
They've completely given up their identity. The food IMO was never what made Cracker Barrel special, it was the atmosphere. Now it's just any other mediocre restaurant. How is the stock worth anything at this point? Who is invested in this?

I don't understand the politics, but they could have found a way to update it without killing the identity. The design of the logo and interior are sad asf.
 
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We didn't realize how good we had it back in the 80s through late 90s when it came to chain/themed restaurants. We had Ponderosa Steakhouse, Steak & Ale, Po'Folks and early Cracker Barrel, the unapologetically in your face TGIFriday's, Fuddruckers, the mega rise of celebrity joints like Hard Rock Cafe and Planet Hollywood, cheap all-you-can-eat buffets like Shoney's and Ryan's and Kettle…

Now most of those places are either out of business, have turned into shells of their former selves, or blew up into mega brands (like Hard Rock) to the point where they lost their luster.

I don't want to go out to eat at chain restaurants anymore, not just due to price but because they all FEEL the same. Same sterile design, same inoffensive decor, no real thematic elements, and the food rarely stands out.
Dude I loved Ponderosa and Sizzlers as a kid. We moved out to the west and they didn't have either of these near me BUT they did have Black Angus. How is miss these places. I went into a Chipotle the other day and it felt like i was in an unfinished restaurant.
 
Cracker Barrel Old Country Store's CEO is Julie Masino, appointed in Nov 2023, has a tenure of 1.75 years. total yearly compensation is $6.68M, comprised of 14.5% salary and 85.5% bonuses. How has she performed even close to that amount of compensation even before this screw up? This is their Bud Light moment.
Now... Let me save them millions and millions in marketing consulting fees....

Cracker Barrel customers want good sized portions of comfort food for a fair price, and they want the decor and service to match their "traditional values".

If any of the Board members from Cracker Barrel are reading this, send me a note and I'll tell you where to send the check.
If 85.5% in bonuses is stock compensation then ouch...
 
Watching this thread brings me back to all those episodes of Community where the gang would have the most heated debates you can imagine about the most trivial stuff, lol.

As a non-American, I gotta admit, it's very interesting to see how culturally relevant a damn food chain can be that a (lame) redesign can bring up such debates. I wouldn't know, because here pretty much every big food chain comes from abroad, and the few domestic ones were born lame and uninspiring in design anyway, and nobody would consider them a staple of the national - or even local - food service industry.
 
Watching this thread brings me back to all those episodes of Community where the gang would have the most heated debates you can imagine about the most trivial stuff, lol.

As a non-American, I gotta admit, it's very interesting to see how culturally relevant a damn food chain can be that a (lame) redesign can bring up such debates. I wouldn't know, because here pretty much every big food chain comes from abroad, and the few domestic ones were born lame and uninspiring in design anyway, and nobody would consider them a staple of the national - or even local - food service industry.
I thought something similar.
From the outside, as a non American, the original restaurant is basically like something from a theme park - a simulation of something or other. But underneath the theme it could be just about any restaurant. The restaurant is the same no matter which of the 600* branches you visit, they likely have the same "vintage" chairs (made in 2019, all supplied by the same factory in Indonesia), probably the same photographs on the wall, the same menu, the same factory produced food, delivered by a network of 18 wheel trucks, all using the same factories and suppliers.

And now, all those things are the same but they took some of the photographs down and got different seats. And the logo is a bit different.

The weird thing - and I don't think this is a uniquely American thing at all - is that a lot of chains that aim to simulate something like an authentic experience of one kind or another are often beloved by people who don't actually want the authentic experience. They want the corporate version of it and would run from non factory produced food and waiters who aren't working from a script.

It's a pretty weird situation.

Hopefully CrackerBarrel listens to the feedback and puts in a fresh order for 18000 low wattage bulbs and what look like "old timey oil lamps" and get things back on track. Hopefully they'll be delivered from China by the end of the week.

*Edit: 665 apparently - quite pleased with my guess 😂
 
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Watching this thread brings me back to all those episodes of Community where the gang would have the most heated debates you can imagine about the most trivial stuff, lol.

As a non-American, I gotta admit, it's very interesting to see how culturally relevant a damn food chain can be that a (lame) redesign can bring up such debates. I wouldn't know, because here pretty much every big food chain comes from abroad, and the few domestic ones were born lame and uninspiring in design anyway, and nobody would consider them a staple of the national - or even local - food service industry.

I have a Cracker Barrel in my town and I always wanted to go. Also I love Community and them having the most heated debated about the most trivial stuff was one of my favorite parts of that show. I hope we get a movie someday to complete the six seasons and a movie meme
 
I thought something similar.
From the outside, as a non American, the original restaurant is basically like something from a theme park - a simulation of something or other. But underneath the theme it could be just about any restaurant. The restaurant is the same no matter which of the 600* branches you visit, they likely have the same "vintage" chairs (made in 2019, all supplied by the same factory in Indonesia), probably the same photographs on the wall, the same menu, the same factory produced food, delivered by a network of 18 wheel trucks, all using the same factories and suppliers.

And now, all those things are the same but they took some of the photographs down and got different seats. And the logo is a bit different.

The weird thing - and I don't think this is a uniquely American thing at all - is that a lot of chains that aim to simulate something like an authentic experience of one kind or another are often beloved by people who don't actually want the authentic experience. They want the corporate version of it and would run from non factory produced food and waiters who aren't working from a script.

It's a pretty weird situation.

Hopefully CrackerBarrel listens to the feedback and puts in a fresh order for 18000 low wattage bulbs and what look like "old timey oil lamps" and get things back on track. Hopefully they'll be delivered from China by the end of the week.

*Edit: 665 apparently - quite pleased with my guess 😂
The interior of every Cracker Barrel was actually different and featured many local and regional decorations. I think that's the biggest issue now, they are all the same.
 
The interior of every Cracker Barrel was actually different and featured many local and regional decorations. I think that's the biggest issue now, they are all the same.
Well, consider me told! Oops 😊.

I still think there's something to be said for the lack of genuine personality in these vast chain restaurants who are cosplaying as something else. That there's some sort of outcry over a massive corporate business redecorating is perhaps indicative of how much people would value the genuinely personal touch.
 
Well, consider me told! Oops 😊.

I still think there's something to be said for the lack of genuine personality in these vast chain restaurants who are cosplaying as something else. That there's some sort of outcry over a massive corporate business redecorating is perhaps indicative of how much people would value the genuinely personal touch.
My Brother in law loves cracker barrel so we go all the time, that said lately they have always been pretty empty so lots of people are upset but these same people probably haven't been to one in years.
 
Looks like the stock is still trending down despite the bull market. Probably would've been better off leaving it as is.
 
It's always funny to see major corporations make dumb mistakes.
The problem, us that the people that will suffer the consequences will be the workers, that might lose their jobs.
The CEO will just jump ship and find some other place to burn.
 
The ironic thing is this has probably rhe most talked about and relevant cracker barrel has been in years.

I think it says something that companies doing the thing that has always worked basically loses them money and infouence... and then doing something extravagantly bad like this gets attention.
 
Honestly I thought it was the cheese brand then was blown away that these restaurants exist.

Someone pointed out the base of these establishments are boomers aka if they ain't getting new blood then this may become the next extinct chain. Good luck.
 
Reading more into this issue, seems the company has been compromised for a long time now, this is simply them taking the mask off
 
Reading more into this issue, seems the company has been compromised for a long time now, this is simply them taking the mask off
Going by google searches, it seems like CB food quality is sketchy.

What they should had done is use up the $700M (ya $700 million) and invest in better food and adjust the prices accordingly. Skimming a menu, the prices are rock bottom pricing.

Problem is the CEO is an ex-Starbucks exec with a history of marketing and brand management roles. So she's going to focus on expensive splashy visuals first instead of operational issues. Nothing describes a marketing vet to a T like changing brand logos and the look of something.
 
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Reading more into this issue, seems the company has been compromised for a long time now, this is simply them taking the mask off
Compromised? Mask off? Some of you are way to into this culture war nonsense.
Im guessing we are only a random youtuber away from someone claiming that the outline around the text isnt some minimalist barrel but actually an asshole and its some secret gay signal.
 
Compromised? Mask off? Some of you are way to into this culture war nonsense.
Im guessing we are only a random youtuber away from someone claiming that the outline around the text isnt some minimalist barrel but actually an asshole and its some secret gay signal.
Well if a company starts donating to groups that want to cut your son's dick off, that's a pretty clear sign their priorities are out the window. It's not "culture war nonsense," that's just insanity. God forbid I have a moral compass. And for the record, I don't give a damn if someone is gay or not, but even so, that has very little to do with selling food
 
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i just remember this video i watched awhile ago, it's almost feels like a joke because of how subtle the change is but too bad CB didn't do the same thing it would have saved them this whole PR disaster.

 
i just remember this video i watched awhile ago, it's almost feels like a joke because of how subtle the change is but too bad CB didn't do the same thing it would have saved them this whole PR disaster.


Holy crap, is this a job for someone with OCD? I think I would want to kill myself if I spent more than 2 hours redesigning a logo that already exists...why not create their own font?

If you want the it to fit "the triangle" use a capital A and flip a capital B on the end and angle it. Measure the letters in between and space them out evenly...

I would mess around with a redesign like that. Make all the letter capital letters and call it a "daring new redesign"

Note: figured this out while sitting on the porcelain throne...
 
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Holy crap, is this a job for someone with OCD? I think I would want to kill myself if I spent more than 2 hours redesigning a logo that already exists...why not create their own font?

If you want the it to fit "the triangle" use a capital A and flip a capital B on the end and angle it. Measure the letters in between and space them out evenly...

I would mess around with a redesign like that. Make all the letter capital letters and call it a "daring new redesign"

Note: figured this out while sitting on the porcelain throne...
Or this one redesign the whole thing so the A forms a plane underneath the cross bar you put b. & b but make it look like landing gear. Hell, lay the ampersand on its side, and make b's out of the holes. Lay a B on its side and put and ampersand on top of it. I am sure you could make something work without counting pixels.
 
Every curve, angle, and color was deliberate. That level of obsession is why Airbnb feels cohesive — it's not just a product, it's a brand people trust.

All that gibberish, and the logo still ends up looking like a nutsack :nougat_rofl:
 
Going by google searches, it seems like CB food quality is sketchy.

What they should had done is use up the $700M (ya $700 million) and invest in better food and adjust the prices accordingly. Skimming a menu, the prices are rock bottom pricing.

Problem is the CEO is an ex-Starbucks exec with a history of marketing and brand management roles. So she's going to focus on expensive splashy visuals first instead of operational issues. Nothing describes a marketing vet to a T like changing brand logos and the look of something.

They've recently (as in the past 6mo or so) raised entree prices 50-75% with most basic meals now coming to around $15. Their dinner entrees used to be $8.99-$10.99 like a year ago. $15 is pretty standard for the entry level sit down chains like Applebees, Chili's, which is what CB is. These old chain's way of operation is way too ingrained, the food wouldn't improve at all with higher prices, just looks at Red Lobster and Olive Garden. They've both jacked prices to $25+ for standard entrees and the food is the same or worse than it was a few years ago.
 
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