Cracker Barrel is going through fundamental changes.

So people who don't like a company rebrand are incels now? Can I also call you a blanket derogatory term like retard?
I think there's a bit of friendly fire here. He's saying that sarcastically in reference to a Yahoo Finance article.

"We believe Star Wars Outlaws was impacted by a coordinated effort that sought to troll Ubisoft games specifically and Star Wars content in general," wrote Michael Pachter of Wedbush in an analyst's note. "This is a case of a rare incel victory that led to Ubisoft having to take down its numbers."
 
Not sure if the details are accurate but he is damn sure on the right capitalist trail. This doesn't automatically mean good/evil just facts.
He echoes a lot of my sentiment though. Like we have a cracker barrel at the edge of town funnily enough. But in terms of like people reactions like lets be real, If i'm a massive company do i really care about which side were on? its just all about money whoever pays me the most or makes it easier to get to it, were on board. What messaging do i need to put out, yeah you may lose people but its the cost doing business. Someone else will replace them in time.
 
Someone else will replace them in time.

You're sorta right, but it's about fit and scale. New customer base? New strategy. Here, leadership chose theater over customer discovery. If they did customer discovery, they would have discovered their customers haven't changed. :messenger_grinning_sweat:
 
You're sorta right, but it's about fit and scale. New customer base? New strategy. Here, leadership chose theater over customer discovery. If they did customer discovery, they would have discovered their customers haven't changed. :messenger_grinning_sweat:

They're a lot of people complaining , but i do think it will die down and people will continue to go there. I dont think the loss will deter them. I generally think most people usually just want to eat and bounce or order food from places like this.

i can only speak for me but the only time I've been emotionally involved in the well being of a business has mainly been Mom and Pop stores. I go mainly to independent business, like ill drive there to get food because most of the experiences are personable people remember my name, not a lot of people etc.
 
I'm definitely going now. Pretty sure there's a Cracker Barrel nearby. I live in Florida, there's gotta be like, three of them within biscuit-throwing distance. I've driven past a bunch but never pulled in. Honestly, every time I saw the big CRACKER sign, my brain just went, 'Ah, I know who that place is for,' and kept driving. This weekend though? I'm going in… all in the name of chicken fried research. I'll share pics here. Of myself too cause I ant scared of none of you mutha fuckas.
 
It's extra funny because the "old" designs were also "updated" designs at one point or another lol

Almost all branding has been simplified and further simplified for decades now and it generally has nothing to do with woke-ness.
Shhhh let them fight it entertains me

Michael Jackson Popcorn GIF
 
OH SHIT!!! Yoo, I messed up yawl. I've been talking about Golden Corral the whole time. :pie_roffles: :pie_roffles: Imma dumbass. Ignore everything I said. I have no idea wha I'm talking about because I've never been to a cracker Barrel. But now I have to.
You dun cracked your barrel.
 
OH SHIT!!! Yoo, I messed up yawl. I've been talking about Golden Corral the whole time. :pie_roffles: :pie_roffles: Imma dumbass. Ignore everything I said. I have no idea wha I'm talking about because I've never been to a cracker Barrel. But now I have to.
Hahha i knew something was wrong when ya kept saying buffet but was like maybe there are some CB's that are buffet format 🤣
 
Last edited:
I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?
 
I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?

I think the issue isn't the look but other factors. Food Quality, service quality, Leadership Quality.
 
I think the issue isn't the look but other factors. Food Quality, service quality, Leadership Quality.

The last time I went, me and my family had no complaints. Food was good, waitress was nice, food was cheap-ish. I don't know how it is elsewhere tho.
 
I'm just asking a serious question that's really at the heart of this thread...

A company that's losing money, not attracting new customers and losing customers with the same aesthetic (inside and out).... They change a bit to try to entice NEW customers who might not have known about them or assumed something erroneous about them... You want them to stay the same as they've always been, to their detriment and eventually go out of business?

Do I have that right?
Whenever I hear a complaint about Cracker Barrel, it is 100% targeting the food. I enjoy Cracker Barrel, but I recognize their menu is fairly bland. I got a steak on my last visit and it was terrible. There just isn't consistency in their quality. The food has definitely been going downhill. Address the complaint,

Instead of addressing something that would be a routine increase in cost (better quality food/ larger menu), they figured a one-time remodel cost would turn the ship. They leaned right into the lipstick on a pig phrase.
 
You dont need fine dining food to be successful. The most successful food place is McDonalds and their food is bottom of the barrel (though their fries are good!).

It's all about expectations. But just learning about CB the past week and skimming about it, I think their biggest issues are food quality and low prices. They got the top lines sales (growing), but their net profit is tanking probably because of cost issues.

They should had sunk all that marketing money into improving food and edging up prices a touch higher.

I dont think I've seen too many big complaints about the place looking like 1950s farm country, where everyone wants it looking slicker. But for some reason the new CEO (two years on the job) thought the best initiative was spending $700M to change the logo and revamp all the stores. The company itself isnt even big. So to commit $700M is insane.
McDonalds is big because it's cheap and fast. Buying a burger at most places is a dinner, at McDonalds it's half the price and fast eating.
 
It's a trend that is going on for 10+ years now, they keep changing its name, it was flat design, then minimalistic, then will soon evolve to nodesign.

OIP.WLaHmNlOsNKby0TLAjF02gHaIB

There's a noticeable, unfortunate trend in modern design to drop anything colorful and fanciful and go for the safest, blandest designs and colors possible. You see this in car colors. In the 1970/80ies people bought cars in colors like orange, yellow, green, etc. but today it's mostly various shades of gray, black or white.

8cO5Hct9YRjZsY1h.jpeg


Same thing has happened in interior design. There's millions of colors/shades on that color wheel, but people go for greys and brown and perhaps a few highlights in a different color. Why do so many people want to decorate their home in the same style as a hotel room or a doctor's office?

nRbSygTS5yBWSf6e.jpg


IGAiEi6zxj6DNrfs.jpg
 
Last edited:
There's a noticeable, unfortunate trend in modern design to drop anything colorful and fanciful and go for the safest, blandest designs and colors possible. You see this in car colors. In the 1970/80ies people bought cars in colors like orange, yellow, green, etc. but today it's mostly various shades of gray, black or white.

8cO5Hct9YRjZsY1h.jpeg


Same thing has happened in interior design. There's millions of colors/shades on that color wheel, but people go for greys and brown and perhaps a few highlights in a different color. Why do so many people want to decorate their home in the same style as a hotel room or a doctor's office?

nRbSygTS5yBWSf6e.jpg


IGAiEi6zxj6DNrfs.jpg
Cars with bright and exhuberant colored exteriors don't do well in the second hand market. The more you know.
 
Wokeness is the mind killer. Creativity and good ideas die along with it.

The lame logos, the samey colors for everything... it's the blueprint of their brainrot. They behave like clones because, you know, they are clones.

At least these ones will soon rebrand to Bottom Barrel.
 
Thay's part of it, but it is also partially wokeness and DEI that has led to the current crop of leaders and designers getting jobs to needlessly 'reimagine' companies in the most bland ways.
Wokeness is the mind killer. Creativity and good ideas die along with it.

The lame logos, the samey colors for everything... it's the blueprint of their brainrot. They behave like clones because, you know, they are clones.

At least these ones will soon rebrand to Bottom Barrel.
Ok, no, this is just reaching, this sort of thing has been happening long before "woke" was a thing, the design language was set by Apple in the early 2000s and iterated on from there by the late 2000s with them pushing minimalist and flat designs.

Following that if course every damn designer school and company wanted to copy that as they thought the public viewed it as "sophisticated" and "sleek".

Then came the micro designs born out of cellphone UI designs, companies "need" to find a way to make their branding and logo look in place and fitting with a mobile UI, see the notification bar? That's what they're being told to aim for, that small box, with no colour, is what designers have to adapt rebrands to, flat to no colours, simple shapes, that's what your new logo has to fit in with.
 
McDonalds is big because it's cheap and fast. Buying a burger at most places is a dinner, at McDonalds it's half the price and fast eating.
How is mcdonald fast?

Maybe if there is not a soul and you are the only client...i don't think i ever entered into a mcdonald and got my food without a long wait...

Entering a small bread place (don't know how you people call that in us) to get a mini-calzone or some shit for take away must be like 20x times faster...or at least it is where i live.

I would NEVER go to a mcdonald if i want to eat immediately...and it's hardly cheap, with the price of a big mac i can buy 2-3 sicilian calzones that are far healtier and tastier and filling.
 
Last edited:
It appears that the fundamental changes have come to an end.

Thats what happens when you put in a new CEO for two years who came from Starbucks and Godiva with a specialty in brand management and marketing roles.

They will always skew to marketing kinds of stuff like snazzy TV ads, relaunch the brand with new logos, renovate stores, get the art team to change the look of the packaging etc... Thats their specialty and what they know best. And the bigger budget they got the better. Marketing is a total 180 when it comes to cost savings. That dept will always skew to wanting the biggest budget they can spend. Hence the original $700M make over budget which is crazy given how small the company really is in terms of annual sales and profits. They arent the types of people who will try to improve the company with cost efficiencies, higher quality products, or improved operations.

If CB had a huge image problem and people hated the farm country kind of vibe then ya, a make over is needed. But that doesnt seem to be the case. Googling it (and even on Gaf), a big issue seems to be sketchy food quality as a start. It's a basic kind of place that sells breakfast and pub food. It cant be that hard to improve that kind of food especially if the company was willing to bankroll $700M for a rebranding. Use a portion of that money to refresh the menu with better food, at a reasonable price (their prices are rock bottom like greasy trucker diner prices) and train people how to make the new menu. And then go from there.

Problem is she's new and is an all glitz kind of exec. So she wanted to make a big splash and change CB so she could leave a legacy.
 
Last edited:
Thats what happens when you put in a new CEO for two years who came from Starbucks and Godiva with a specialty in brand management and marketing roles.

They will always skew to marketing kinds of stuff like snazzy TV ads, relaunch the brand with new logos, renovate stores, get the art team to change the look of the packaging etc... Thats their specialty and what they know best. And the bigger budget they got the better. Marketing is a total 180 when it comes to cost savings. That dept will always skew to wanting the biggest budget they can spend. Hence the original $700M make over budget which is crazy given how small the company really is in terms of annual sales and profits. They arent the types of people who will try to improve the company with cost efficiencies, higher quality products, or improved operations.

If CB had a huge image problem and people hated the farm country kind of vibe then ya, a make over is needed. But that doesnt seem to be the case. Googling it (and even on Gaf), a big issue seems to be sketchy food quality as a start. It's a basic kind of place that sells breakfast and pub food. It cant be that hard to improve that kind of food especially if the company was willing to bankroll $700M for a rebranding. Use a portion of that money to refresh the menu with better food, at a reasonable price (their prices are rock bottom like greasy trucker diner prices) and train people how to make the new menu. And then go from there.

Problem is she's new and is an all glitz kind of exec. So she wanted to make a big splash and change CB so she could leave a legacy.

She was the CEO that took the Mexican Pizza away from Taco Bell for a while.
 
She was the CEO that took the Mexican Pizza away from Taco Bell for a while.
Shes been on the job for two years. It's not like the logo and renos were just approved 3 months ago. This would take a while to go through all the hoops, get approval and time for some stores to even get the remodel.

So basically when she started, she right away beelined to rebranding the whole company. Pushed it through asap, set aside a crazy $700M budget, and thought by 2025 things would be rock and rolling.

It goes to show how dumb she is since even just the logo change alone caused such backlash, she had no idea what was going on, didnt understand marketing concepts and target audiences, and the basic concept of being unique to have selling points over competitors.

It's like she didnt even take business class at all to even learn bottom rung concepts. This is the type of shit every business student in college and university learns in year 1 marketing classes, which my class was literally called the stereotypical Marketing 100. Then next year you get Marketing 200, and then take more advanced classes like Advertising, Mktg Communications, Retailing, etc.... It's like she did none of that.

It's like she got handed the ball and instead of juke and jiving and trying to see where the holes are, she just ran in a straight line with zero thought. Crazy shit.
 
Shes been on the job for two years. It's not like the logo and renos were just approved 3 months ago. This would take a while to go through all the hoops, get approval and time for some stores to even get the remodel.

So basically when she started, she right away beelined to rebranding the whole company. Pushed it through asap, set aside a crazy $700M budget, and thought by 2025 things would be rock and rolling.

It goes to show how dumb she is since even just the logo change alone caused such backlash, she had no idea what was going on, didnt understand marketing concepts and target audiences, and the basic concept of being unique to have selling points over competitors.

It's like she didnt even take business class at all to even learn bottom rung concepts. This is the type of shit every business student in college and university learns in year 1 marketing classes, which my class was literally called the stereotypical Marketing 100. Then next year you get Marketing 200, and then take more advanced classes like Advertising, Mktg Communications, Retailing, etc.... It's like she did none of that.

It's like she got handed the ball and instead of juke and jiving and trying to see where the holes are, she just ran in a straight line with zero thought. Crazy shit.
I do feel kind of bad for her. Her ideas were not off the wall and would make sense for other companies I am sure. But, in my humble opinion, she clearly did not know her company's existing customer base, and she did not recognize the major risk that she was putting her company in by engaging in a strategy that could be perceived as a rejection of the people who were drawn to the original aesthetic.

Honestly, how someone could make this mistake after the Bud Light disaster is tough to understand. And it's not like Bud Light was the only barometer that should have set off warning bells. The danger was readily apparent for someone who was willing to pay attention.
 
I do feel kind of bad for her. Her ideas were not off the wall and would make sense for other companies I am sure. But, in my humble opinion, she clearly did not know her company's existing customer base, and she did not recognize the major risk that she was putting her company in by engaging in a strategy that could be perceived as a rejection of the people who were drawn to the original aesthetic.

Honestly, how someone could make this mistake after the Bud Light disaster is tough to understand. And it's not like Bud Light was the only barometer that should have set off warning bells. The danger was readily apparent for someone who was willing to pay attention.
This story is very similar to Ron Johnson from Apple who got hired to take over JCPenney. Hired to lead the company to success and used his past experiences which may had worked there and it flopped with the new company. Instead of learning about the new company and customers, he just pushed through his Apple way with big budgets and higher prices asap. Again, similar to the CB CEO, get the job and immediately beeline to a certain vision without learning about anything else.

But to be fair, at least CB rolled back the changes fast. Looks like the Apple guy pushed through his vision until the board had enough and fired his ass. He only lasted 1.5 years.

 
Last edited:
I do feel kind of bad for her. Her ideas were not off the wall and would make sense for other companies I am sure. But, in my humble opinion, she clearly did not know her company's existing customer base, and she did not recognize the major risk that she was putting her company in by engaging in a strategy that could be perceived as a rejection of the people who were drawn to the original aesthetic.

Honestly, how someone could make this mistake after the Bud Light disaster is tough to understand. And it's not like Bud Light was the only barometer that should have set off warning bells. The danger was readily apparent for someone who was willing to pay attention.


The problem now is profitability. They've been losing money year over year. If they aren't going to change aesthetics to attract possibly new customers, then they are a lost cause and will eventually go out of business.

The Bud Light thing was blown out of proportion... They sent that case to a trans influencer and those on the right saw that and said "They support trans people"....

Ever notice it's ALWAYS trans women they have a problem with but never trans men?
 
The problem now is profitability. They've been losing money year over year. If they aren't going to change aesthetics to attract possibly new customers, then they are a lost cause and will eventually go out of business.

The Bud Light thing was blown out of proportion... They sent that case to a trans influencer and those on the right saw that and said "They support trans people"....

Ever notice it's ALWAYS trans women they have a problem with but never trans men?
I can't take an argument seriously if it includes that Bud Light was blown out of proportion. They literally lost their position as number 1 beer in the US because of their marketing department. That was a catastrophic failure in my opinion.

Regarding profitability - yes, they need to improve there and attracting new customers makes sense. But there are better ways to go about it then making existing customers go away. StreetsofBeige StreetsofBeige has already gone into this a little.
 
The problem now is profitability. They've been losing money year over year. If they aren't going to change aesthetics to attract possibly new customers, then they are a lost cause and will eventually go out of business.

The Bud Light thing was blown out of proportion... They sent that case to a trans influencer and those on the right saw that and said "They support trans people"....

Ever notice it's ALWAYS trans women they have a problem with but never trans men?
Not true at all. CB stores make money every year except for a couple crappy Covid quarters they lost money. But the profits are dropping despite higher revenue trends. So they got a cost/pricing issue or blowing too much money on operations or marketing. The sales are there, but costs somewhere are dragging down profits.



 
Last edited:
I can't take an argument seriously if it includes that Bud Light was blown out of proportion. They literally lost their position as number 1 beer in the US because of their marketing department. That was a catastrophic failure in my opinion.

Regarding profitability - yes, they need to improve there and attracting new customers makes sense. But there are better ways to go about it then making existing customers go away. StreetsofBeige StreetsofBeige has already gone into this a little.

YEs it was blown out of proportion. They didn't make a campaign on it or feature them in a commercial. This is akin what happened with other products in the 60s when they had a black person in a commercial.

And I don't take anything SoB says seriously. Not after he argued in bad faith with me a while back.
 
YEs it was blown out of proportion. They didn't make a campaign on it or feature them in a commercial. This is akin what happened with other products in the 60s when they had a black person in a commercial.

And I don't take anything SoB says seriously. Not after he argued in bad faith with me a while back.
Dont worry DF. I dont take anything you say seriously either. When anyone here confronts you on your skewed views you run for the hills supposedly putting people on ignore. You claimed that to me and replied anyway. When I called you out on it you made up some stupid answer why it was ok to reply that time. So you see my posts after all. You cant even stay honest about using the ignore feature. lol
 

Lol. That was one point some people weren't sure when they 180'd. Will the existing remodeled stores stay or change back.

Changed back.

What a waste of time and money. And this was the new CEO's Braniac idea the second she got the job 2 years ago.

Should be fired. Just like apples Ron Johnson long time ago when he helped tank JCPenney into a bigger hole they already were in.

In his case, he thought he could use the same strategy as Apple stores and customer base and transfer that to JCPenney department store and customers. What a retard. Two totally different kinds of companies, products and customers.
 
Last edited:
Top Bottom