Shes been on the job for two years. It's not like the logo and renos were just approved 3 months ago. This would take a while to go through all the hoops, get approval and time for some stores to even get the remodel.
So basically when she started, she right away beelined to rebranding the whole company. Pushed it through asap, set aside a crazy $700M budget, and thought by 2025 things would be rock and rolling.
It goes to show how dumb she is since even just the logo change alone caused such backlash, she had no idea what was going on, didnt understand marketing concepts and target audiences, and the basic concept of being unique to have selling points over competitors.
It's like she didnt even take business class at all to even learn bottom rung concepts. This is the type of shit every business student in college and university learns in year 1 marketing classes, which my class was literally called the stereotypical Marketing 100. Then next year you get Marketing 200, and then take more advanced classes like Advertising, Mktg Communications, Retailing, etc.... It's like she did none of that.
It's like she got handed the ball and instead of juke and jiving and trying to see where the holes are, she just ran in a straight line with zero thought. Crazy shit.