I agree with you, but I'm not certain that's what he is saying. He is referencing "hardware development" which I think is odd considering PS5 Pro is set to introduce ML components that have been fantastic on the PC side of things. Those are real hardware enhancements that shouldn't be overlooked.
TBF, PSSR is going to be in its first iteration for PS5 Pro, and while it's going to produce some great results, I don't think it necessarily addresses issues with game development earlier in the pipeline. Like for example, the 3D modelers still have to make very high-poly meshes for all objects, that takes a lot of time and a lot of people. High-definition textures still have to be made, LODs still have to be manually handled by the game code etc.
That's the stuff I'd like to see future tech focus on addressing, or additionally, having ways to detect appropriate visual filters on per-object bases for a framebuffer and then generating those filters with AI-accelerated hardware & processes. More specialized hardware for offloading these things from devs and generic compute, to save on needing prohibitively more expensive CPUs, and most importantly to cut down on total development times.
Though it doesn't (and likely wouldn't) be just hardware helping there. Throw in software-driven solutions that can scale their own way across platforms, complementing hardware-driven approaches or substituting them in some ways. Because if history's shown anything, if we're just talking between Sony & Microsoft, the former would probably prefer a more hardware-driven approach while the latter a more software-driven one.
But hey a lot of this could be a pipe dream for systems coming 2-4 years from now. I'll be hoping as much comes to fruition as possible regardless.
Welcome to the industries new narrative: "We want to serve you, our players, in the best way we possible can, but we need to work at this from both the provider and consumer level at the same time. We understand that players wants/expectations from games has increased and players need to understand the measures developers need to take to surpass those expectations!"
But don't worry....AI will take care of those "unsustainable costs" and give you the experience you want!
Pressing a button on your controller, telling your platform you want to fight enemies that look like some video you watched on TikTok, have a quick banter with your console adjusting "your new creation" and BAM....its magically there for you....and then its there for everyone because you are helping to make the content for the developers now. One huge happy family focused on making quality content for the players!
FWIW I have many qualms about AI being used unethically in general, in fact we're seeing that right now where livelihoods are at stakes, financially or otherwise. The industry's gonna have to self-regulate before governments decide to step in and regulate for them.
All the same, AI isn't going anywhere. So we might as well focus on how it can be useful in boosting productivity of game development and lowering costs, even if the concerns are worth addressing too.
I recall reading comments here that suggested a switch to PC. These comments stick out to me because I’m still a day 1 console gamer. I swear I’ve seen it more than just a handful of times. Microsoft lost the people who were mainly XBO because the PS4 did so well. People got angry at Sony for X or Y reasons this gen and switched to PC. Heighten that feeling when consoles launch around the cost of a decent PC. I don’t follow that logic, but I know it exists.
You aren't wrong; MS did lose a lot of people late into XBO gen to PS4...but they also lost a lot to PC. This gen, they have been primarily losing Xbox players to PC, specifically Steam, because of the release strategy they've been doing since 2020 with Day 1 Windows & Steam support....the latter is the one that helped cause a big change.
I'd say XBS sales are only as decent as they are, because of the pandemic, lockdowns, and low supply of both PS5 and PS4 during 2021-late 2022. Also the Zenimax acquisition probably did help bolster Xbox sales at least early on in 2021. Take those away and leave everything else the same, and Xbox would be lucky to be at 20 million right now, maybe even less than that.
SIE have been losing some people to PC this gen some a good number of the same reasons Microsoft did, and I don't think the price increases have helped any. But SIE's situation isn't as bad as Microsoft's. Even so, in some places like Japan, you can clearly see that a shift has been happening since PC market share's grown like 3x in that market over the past 4 years while consoles have stagnated, and if Switch is dominating so well while Xbox just...exists?....then what system's seeing market share drops? It's PlayStation.
That said I think Japan is somewhat of an outlier. "Somewhat" because sales seemingly have slowed down faster than anticipated in several parts of Europe, so SIE have been doing sales promotions on and off throughout the year in that territory to combat it. As-is though, I don't think PlayStation will see anywhere near the bleed to PC that Xbox has suffered, but I think it depends on things staying as-is.
Like, if they start pushing Day 1 for their big games on Steam, there might be a bigger effect in bleed of users to PC than we've been seeing. And it may not necessarily affect PS5 too much in unit sales (maybe a bit more in subscription & software sales depending on things), but PS6 would reflect those kind of choices much more clearly. Even PS5 Pro sales might, it all really depends.