Those IP's did not have "amazing stories" on day 1 of the release of their first book or movie. It takes time for giant IP's like that to build fanbase and be appreciated. But even if you're point is specifically a comparison of the stories, I'd contend that the Destiny's story thus far isn't bad, it's just not conveyed in-game effectively. Reading through the Grimoire entries is actually really interesting and intriguing. The game just needs to do better at delivering that information to players as they play.
So your response is that "don't stand in the fire" is a mechanic that you find... interesting? Things like healing, debuffing, trading aggro, etc.. are easily accomplished in hotkey/melee heavy RPG's. Not so easy in an FPS unless the game doesn't actually play like an FPS. We've also yet to see exactly what mechanics are in the Raid.
How long you played WoW doesn't change the fact that Activision isn't, in any way, responsible for how WoW was designed or created. Activision isn't responsible for how Destiny was created either but they're considerably less responsible for WoW. If you're aware of that fact, then you shouldn't make the statement as it's intentionally overstating Activisions role in an attempt to heavily imply that they messed up somewhere this time.