http://yahoo.reuters.com/stocks/Quo...03-15_19-56-05_N15124962&symbol=PIXR.O&rpc=44
Wed Mar 15, 2006 2:55 PM ET
By Gina Keating
LAS VEGAS, March 15 (Reuters) - Movie theater owners gave an enthusiastic reception to Pixar Animation Studios Inc.'s (PIXR.O: Quote, Profile, Research) film "Cars" at its first public screening at a Las Vegas trade show late on Tuesday.
Expectations are high for the movie since Pixar, which has agreed to be bought by Walt Disney Co. (DIS.N: Quote, Profile, Research), has an unbroken series of hits and makes films at the pace of about one a year.
The G-rated movie, set for release on June 9, tells the story of up-and-coming race car Lightning McQueen, who learns to savor life in the slow lane after becoming trapped in a once-thriving Route 66 town that the freeway bypassed and the world forgot.
"I thought it was a great movie," said Kevin MacLeod, executive vice president of Empire Co Ltd's (EMPnva.TO: Quote, Profile, Research) Empire Theatres, a Nova Scotia-based chain with 380 screens. MacLeod said he believed the film would have the same broad appeal as Pixar's biggest hit "Finding Nemo".
Theater owners have a vested interest in the success of the movie, since their business is selling movie tickets, but Sanders Morris Harris financial analyst David Miller was in the audience and called it "outstanding."
"If there is any film you know is going to be a hit, it's this one," he said on Wednesday.
Another attendee, who asked not to be named, described the film's race-car-themed story line and folksy soundtrack, featuring songs by Sheryl Crow and Brad Paisley, as "the perfect antidote to (gay cowboy movie) 'Brokeback Mountain'" for more conservative red-state audiences.
Mark Walukevich, vice president of international films for National Amusements, which operates 1,425 screens in the United States, Britain, Latin America and Russia, said "Cars" was "fantastic."
"On a scale of one to 10, it was an 11," he said. "The digital presentation was excellent, the sound track was great. I think internationally it will be a huge hit."
"Cars" is the first film since 1999's "Toy Story 2" to be directed by Pixar's creative director John Lasseter, who described the film on Tuesday as "very personal."
Lasseter said he was on a cross-country trip with his wife and sons when he got the idea for "Cars", which features the voices of Owen Wilson, Bonnie Hunt, Paul Newman, John Ratzenberger and racer Richard Petty.
"I had been working nonstop through the '90s ... and my wife Nancy said, 'Be careful, your boys may go off to college and you will have missed it,'" Lasseter said.
The theme of "Cars" mirrors what Lasseter said he learned on his family road trip: "The journey in life is the reward ... and it's that much more special when you have somebody to share it with."
Lasseter said Pixar aimed to "over-deliver" on "Cars" by packaging the film for theaters with the studio's Oscar-nominated short film "One Man Band" and bonus material interleavened with the film's credits.
"Stay at the end of the credits," Lasseter told exhibitors on Tuesday before the show. "I pulled out the stops on the credits."
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Well this is good news for the oft delayed 'Cars'. I'm hoping that the Disney-Pixar merger will be done by then and this movie goes on to make at least $300 million. Can't wait to see it in June!
Chris