Disney's Avatar Land Shows Why It's So Hard to Keep Epcot Futuristic
Do you remember Avatar? It was released seven years ago as the single biggest movie of 2009. But unlike other sci-fi blockbusters with broad family appeal, youd be hard pressed to find anyone today begging for a sequel, let alone clamoring for theme park rides based on the film. But thats just what were going to get next summer at Walt Disney World. The company announced that Avatar Land will open at Disneys Animal Kingdom park during the summer of 2017. And the fact that its opening long after anyone cares about Avatar shows precisely why its so hard to keep Disneys Epcot theme park futuristic.
The Epcot theme park opened in October of 1982 as a shadow of what it was supposed to be originally. It was first envisioned by Walt Disney as a functioning experimental city in the mid-1960s, but it opened as a Worlds Fair-themed park in the early 1980s. The park took years to get rolling, and with half of Epcots real estate dedicated to futurism, it was unintentionally set up to be a static landmark to yesterdays visions of tomorrow.
Avatar Land was dreamed up in 2010, not long after the movies original theatrical release in December of 2009. After years of planning, Disney broke ground on the themed area in January of 2014, and it will finally open in the summer of 2017. This trajectory is completely normal in the theme park business, as it takes a lot of planning and money to make something like this function properly. But Epcot has always been operating under the same constraints, which keeps the park from ever feeling truly futuristic.
Every time Epcot gets an update, theres a big question about how well a given attraction will age. Imagine you were tasked with building a ride about transportation of the future in Epcot today. What would you include? Driverless cars? Delivery drones? When your ride isnt going to open for 7 or 8 years, its hard to plan for what will still be considered futuristic. Were already seeing elements of these technologies functioning in society today. Would a driverless car ride be laughable by 2025? We dont know. Youre not just planning for whats futuristic today. Youre planning for what will still be futuristic a decade from now.
The fact that theres no real fan excitement over Avatar isnt Disneys fault. The movie was the biggest hit of 2009, grossing $750 million in the US alone. At the time, making a themed land about the movie seemed like the safest bet in the world. But it hasnt turned out that way. Theres virtually nobody begging for an Avatar-themed environment these days. And despite promises of multiple sequels, theres not much interest in James Camerons jumbo smurfs as we approach 2017.