Comics fall to the same failing as anime or asian cinema or a lot of things- as most mediums of entertainment are, they are like 70% shit, 20% ok and 10% great (if that) but since it isn't 'big' like hollywood film or western television or just books, you have people overcompensate and try and convince everyone it's pure art and amazing, then you get people legitimately arguing next to like, legitimate art classics like Godfather 2 or To Kill a Mockingbird that some cartoon where wolverine fucks a robot (FYI I just made that up, but honestly wonder if he has ever done this) is up there with heavyweights.
Comics look really nice and it isn't any surprise that little one shots or self contained arcs tend to be more popular or well recognised. In the end they are purely just money making machines. So are hollywood films, but at least like one in every 20 hollywood films that come out tend to be "It will make money to let say, Quentin Tarantino make what he wants" and you get a true passion project.
The other thing is comics don't quit, they just keep going and going until you get the most convoluted storylines ever. I'm a massive MCU fan but I simply cannot get into the comics. I have tried and it's just too daunting.