Terraforming. An end goal no matter how long it will take. Because say it takes us centuries to find the secret to make a previously inhospitable planet able to house a sizable population, then it's better to start that process BEFORE we're given a time limit.
If we were given news tomorrow that an asteroid the size of Europe was on a direct collision course with Earth and will DEFINITELY hit ninety years from now, I guarantee you that we wouldn't be sitting on our asses, but instead exploring every single option available to us.
Whatever gets us closer to space travel is okay with me. I want my Gundam.