Hey Bloodworth, has Easy Allies been looking into ways to build income from sources outside crowdfunding?
I guess a part of me wonders about the whole $50k studio goal. A studio is a big important step to take, and I worry about putting all of your eggs (ie goals) in that one basket. Is there an eventual goal to be more self-sustainable?
It's interesting to me that you consider what we're doing now to not be self-sustaining, as I think in many ways, it's more sustainable than the advertising model we were on at GT. I come from a background of listener-supported radio and have been on both sides. I've both had a job at a station, and then have supported another station for years. Those stations do have corporate sponsors and partners as well, but it's safe to say that the average listener is by far the biggest source of income. I've seen those stations not only survive for far longer than many commercial stations, but even thrive and grow in many ways. We certainly can get better at it, but it's a proven model that people will invest in content that they find valuable.
And really, the alternatives aren't great. Traditional advertising is so numbers focused that you have to constantly be on the hamster wheel of pumping out hits and click-bait often takes priority over anything of substance or interest.
We've seen how YouTube channels can take massive hits simply based on changes to the advertising system.
More integrated ads like product placement can be shady and again compromise the content to focus on what advertisers want.
Subscriptions can work, but also have a chilling effect on sharing, and really if someone's paying a subscription, they want it to be like Netflix or Amazon where they get a lot of variety for little money.
And then there's the idea of selling episode by episode which likewise doesn't make a lot of sense.
So I feel like getting support directly from viewers is the most sensible and sustainable option for what we do. Not only that, but Patreon as a whole has grown by a great amount since we started. While our numbers have grown quite a bit since we started, a great number of new creators have come in and surpassed us in both dollars and the number of patrons. The audience in general is more interested in this form of payment.
We absolutely appreciate all everyone has done to make this work, and I don't feel that we're in some parasitic relationship. It's just a different model. Instead of us setting a price for our product and telling everyone to pay up front. We do what we can and ask people to pay what they want. The more people that pay, the more we can do.
All of that said, we're not closed to other types of sponsors, and we do explore those options. But sponsors have to make sense for us and they especially have to make sense to our viewers.
Another thing, perhaps equally important to a studio, is hiring an off-screen person adept at production who does editing, staging, framing, etc. Basically, someone to lighten the load for the allies and in turn also increase production values. I feel like this is something that should have been done a while ago, but, with no goal in sight for it, how's it going to ever happen?
This is certainly something Brandon has mentioned in the past. I don't know if we ever would make it an explicit goal on Patreon, but there are roles that we feel could be filled to help lighten the load, and we are taking steps that would make that more practical.