Wax Free Vanilla said:
Activision needs to bankroll Grand Prix 5 and let :bow Sir Geoff Crammond :bow save us from this Codemasters nightmare.
Activision already missed that opportunity when they redraw from initial 2008 negotiations and left Bizzare to their sad destiny.
Also, I don't think their venture with NASCAR has shown good commercial results with that license, but I blame lack of polish of the game to be honest and wrong design-choices regarding almost all parts of that game.
In short, during last 4 years Activision successfully destroyed development of two great studios/licenses in the driving genre, probably because shareholders didn't want to justify the investment into such logterm-return productions.
If they opted for F1 license in 2008 and got Bizzare to work on the game - as it was almost certainly planned with acquiring the Bizzare Studios - situation today would be different.
Also, I have no intention to say anything bad both Geoff Crammond or PC-related but in the World of Today no real F1 game can be success without going multiplatform - because only annual license for F1 costs more than 15M$. And current restrictions of the current console-hardwares are a real bottleneck for development of such complex simulations, and all of us have witness that.
I have no idea what will happen for the next-generation and will the Codemasters opt for prolonging the 2012 license, although they did say they will during F12011 development.
As far as SCEE is concerned, they have both studios and technology to make it happen on really beautiful scale, but the payback of investment into annual-licensing probably remains their main obstacle.
At this point I really can't see the solution for this complex problem. Justifying 15M$ of annual license requires crazy amount of sales, what we learned from investment-charts and forecasts presented by C.A.R.S. project.
What I see as a possibility for some serious developer is total overhaul of philosophy regarding actual development of Formula 1 game. Only viable and business-wise logical solution would be insane initial investment into long-term license deal with Bernies new ormula One World Championship Ltd. company and than creating an self-evolving game that will be constantly updated trough both functionality/content updates in the way Polyphony is doing with the GT5.
That way the profits would be maximised through selling a disc-based games needed for initial set-up, but more money would be made with adding-on the new updates for each season through DLC for the full-price. Also, model of "F1 platform" could allow for much complex integration of content through past-seasons (tracks and cars mainly) and maybe allow for some "classic" related DLC that could boost sales further because of nostalgia reasons of all F1 fans.
However, it would really require a mammoth investment, serious planning and deep focus on maintaining the such "platform" project on maximum quality scale in order to attract players on long-term scale. But at this point, I do not see it happening for obvious reasons.
Only real and viable solution would be if Bernie decide to de-regulate the licensing-process and allow for multi-licensing per season, the situation we had in late '90s-early 2000's. Rights to licensing he re-gained with establishment of the Formula One World Championship Ltd. company allows him to do whatever he wants with the F1 commercial rights for next 99 years, but only question he will ask is: are there 4 studios willing to pay 5M$ annually and compete for sales on the open market?
As long as the answer is no, license will cost more than 15M$ annually and only one studio will hold it and do with it whatever it can while keeping the Bernie remotely happy.