Audioboxer
Member
Honestly I'm not really sure why they pulled it. It's not as if those who felt insulted are going to suddenly start using the app now that they retracted it. The act was done, whatever intention they interpreted the developer to have is now entrenched.
From CEOs, to marketing, to HR, it will have been panic stations to decide how to stem the tide of racism accusations. The longer they go on and get written on respectable publications
https://gizmodo.com/faceapp-launches-digital-blackface-options-because-the-1797682556
https://www.theguardian.com/technol...rced-to-pull-racist-filters-digital-blackface
http://www.telegraph.co.uk/technolo...ks-racist-backlash-black-white-asian-filters/
https://www.washingtonpost.com/news...-react-to-their-new-change-your-race-filters/
http://money.cnn.com/2017/08/09/technology/faceapp-ethnicity-filter/index.html
The more the £££ might be impacted, especially through advertisers, and also your reputation goes in the tank as people read headlines saying "FaceApp is racist".
I expect a full apology to be issued soon if it hasn't been already. It's just the usual way a company is going to handle this.
Within the accusations, I think some need to think about the intent within the app. It worked for all people, and it attempted to realistically alter faces. It wasn't some minstrel show that did this when you loaded up the filters at the mockery and expense of black people
They tried to highlight that
The company initially released a statement arguing that the ”ethnicity change filters" were ”designed to be equal in all aspects".
”They don't have any positive or negative connotations associated with them," the company's chief executive Yaroslav Goncharov said. ”They are even represented by the same icon. In addition to that, the list of those filters is shuffled for every photo, so each user sees them in a different order."
As I said above (last page), probably a casualty of its times, being one of the first, free, quick and pretty realistic ways to do something like this for millions all at once. In that sense, you can maybe say the developers and owners were stupid to do what they did. Let someone else do it first (and take the backlash), but then again, that's not how it works in the tech industry. Usually, everyone wants to be first to show off the tech they have/are working on.