00 was their attempt to garner fans in the west, and it did that job sort of well. It's a much more visible niche now than it was, but it's clear they just want to cater to japan now. I understand that. Honestly, as long as they keep putting out UC era stuff and the occasional good alternate universe show, I'm pretty happy.
Reminder: There is a whole wide world that isn't the west and also isn't Japan.