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Famitsu Sales: Week 39, 2024 (Sep 23 - Sep 29)

Totoki is running PlayStation into the ground.


Japan (YoY)





UK (YoY)


(July) PS5 hits 4m UK sales, 31 weeks slower than PS4

Aug PS5 (-57%)



Europe (YoY)


Jul PS5 (-56%)

Aug PS5 (-50%)



Totoki promises his investors outsized returns, but how can he produce these high returns?

Sony Group operating income declined 7% in FY23, while its net cash stands at (-¥589.7 b)

G&NS operating income grew 16% in FY23. It's never enough.

He can’t, without running PlayStation into the ground (selling fewer consoles at higher price, reducing G&NS working capital, winding down R&D spending and acquisition costs)

Record profits & Totoki tax will kill PlayStation in Japan, UK and Europe.



Context

PS4 Slim was ¥29,980 / £259 / €299 / at the time (2017)

PS5 is sold at a loss, but the average PS5 owner is spending $731 on games, services, add-on , and peripherals, while PS4 owners averaged $580



Totoki Tax

PlayStation foots the bill

May ¥8.52 b

Jun ¥35.21 b

Jul ¥53.59 b

Aug ¥60.27 b

Sep ¥36.90 b
I'd say the 3 men in charge are running Playstation to the wall. The biggest problem is they are pushing people to PC ecosystem and it will kill Playstation like it killed the Xbox.
 
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