For the last couple of weeks of Observer radios, Meltzer has completely buried any possibility of Roman ever being The Guy. He's pretty much written the obituary already on his chances of ever becoming the man.
At this point he's been ruined by booking.
Sure he will get his house show cheers but WWE could march a janitor out and get cheers for as a face there.
WWE's issue is they want to appeal to a broader audience and maybe somebody with Reigns would work better but with 3 hours of Raw and another 2 for smack down nobody in their right mind with no prior wrestling fandom is going to want to watch.
I'd love to see if there was any documentation of all of those younger Cena fans and if they still are fans of wrestling past the age of 10-13.
I feel like they even know that when they keep on putting guys like Austin, Rock, and HHH in prominent roles.
I mean imagine if at Wrestlemania 2000 WWE had the iron shiek main eventing?
Only way somebody like Reigns would get over as a face at this point is if they had a smaller audience they could work and have him on TV less.